経営学・会計学 — 全 下位分類

With entries authored by prominent international scholars, the Encyclopedia outlines the theoretical foundations, concepts, types, processes and measurement of social innovation. Entries cover a variety of key themes including social innovation ecosystems, co-creation, new technologies and methods, education, governance and policies.

The Encyclopedia of Social Innovation will serve as a significant reference point for both scholars and students of social entrepreneurship, sociology and management. It will also be beneficial for all those seeking to clarify various problem-solving routes in the face of contemporary societal challenges.

Key Features:

Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

Illustrating the significant depth and breadth of research in brand management, contributors explore both foundational topics and contemporary work in the field. They synthesise diverse approaches to provide a holistic and dynamic understanding of the major areas of brand management. Alongside this theoretical taxonomy of the field, this Research Agenda also examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting-edge developments in brand management research including brand co-creation, conscientious brands, online brand communities, non-profit branding, and internal brand management.

Providing a concise overview of key brand management topics and illustrating important areas for further research, this Research Agenda will be an invaluable resource for doctoral students and scholars in marketing, strategic management, and branding.

Based on numerous grassroots initiatives and citizens' experimentations that are being invented every day around the world and on a historical and anthropological approach, this book explores different ways of combining solidarity and organization. Solidarity-based management, governance of the commons, and Buen Vivir approaches are some of the perspectives analyzed in the context of a North-South dialogue in order to formulate the conceptual framework and practical steps of a social and environmental transition. It offers both theoretical background and living examples to students, professors and researchers to better understand and better teach new avenues for management.

This book describes a new methodology for planning and delivering projects and products. HYPERID (Hyper Inter-Methodological Delivery) is suitable for any type of project - from developing AI-powered software to building a skyscraper - regardless of whether those projects have typically been delivered using agile or sequential methods to date. HYPERID is particularly suitable for "fixed time/fixed price" projects and can address the core project delivery needs of today's enterprises that primarily revolve around predictability and successful delivery in terms of cost, time, and added value while remaining agile.

HYPERID, as a hybrid methodology, makes use of some existing approaches and complements them with additional processes, structures, best practices, and behaviors. The methodology was developed because previous process models - classic (such as the waterfall method) and agile (including Scrum) cannot meet some of today's key requirements. HYPERID can be used to address the following core needs: reliable predictability and rapid planning, iterative and value-added results, and on-time and on-budget execution.

The book is structured in such a way that the reader can learn all the necessary skills for planning and implementation according to the HYPERID methodology. The explanation of the individual steps is supplemented by background information, examples, and both best and bad practices. HYPERID is aimed at project managers and product managers, as well as executives who want to improve the implementation of their projects or products. On the HYPERID website you will find further information, updates, and tools for practical implementation.

Machine learning-also known as data mining or predictive analytics-is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver (R) Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques.

This fourth edition of Machine Learning for Business Analytics also includes:

• An expanded chapter on deep learning
• A new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learning
• A new chapter on responsible data science
• Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students
• A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques
• End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented
• A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions

This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

The newest edition of an essential accounting resource

The Wiley 2023 Interpretation and Application of IFRS Standards is an authoritative, one-stop resource for accountants who need to interpret and apply the most recent International Financial Reporting Standards with precision and consistency. The book contains numerous practical examples and up-to-date guidance on the expanding framework for unified financial reporting.

The authors have created a volume that offers transparent, accessible, and efficient information relevant to the ever-evolving IFRS standards. Readers will also find:

• Clear and informative explanations of the newest updates found in the 2023 IFRS Standards
• Well-reasoned examples of new standards being applied to difficult cases drawn from real-world situations
• Realistic and practical advice created by, and for, accounting professionals

Perfect for accountants and auditors, the Wiley 2023 Interpretation and Application of IFRS Standards will earn a place on the desks and bookshelves of students of accounting, finance, and related fields.

The Research Handbook provides a broad overview of key topics related to accounting and financial reporting, including donor use of financial information, methods of measuring nonprofit performance, solvency and volunteer efforts, and the misuse and misstatements of accounting information. Chapters further examine a variety of oversight mechanisms, such as the roles of auditors, nonprofit boards, regulators, monitoring groups, taxes, and accounting standard-setters. With a central focus on the strengths and contributions of empirical archival, behavioural, and descriptive research methodologies, the Research Handbook ultimately considers fruitful avenues for future research.

Presenting extensive analysis of nonprofit accounting research, this Research Handbook will prove an invaluable aid to students and scholars of accounting, management, business, economics, and public administration. Its expert integration of critical accounting research on colleges, foundations, and the healthcare sector will also benefit nonprofit managers, board members, regulators, charity monitors, and standard-setters.

Planning and reporting solutions in many companies still suffer from poor data quality, are insufficiently integrated and are often time and cost intensive.

This practice-oriented book shows step by step how things can be done differently. It systematically shows how modern planning and reporting systems in BI-supported controlling can be set up with the use of data warehouse and big data technology and usefully supplemented with AI-supported features.

For the 4th edition, the book has been comprehensively updated. The extensive controlling cockpit example has been expanded. It now contains suggestions for the areas of corporate management (operational and strategic controlling), sales, production, purchasing and project management. In addition, the latest developments in BI-supported controlling with the support of traditional and explorative BI are highlighted, including data mining, predictive analytics, artificial intelligence, RPA, chatbots, data discovery, data visualization, app technology, self-service BI and cloud computing. Further innovations concern the topics of data quality and data modeling. The final chapter is "Mobile BI", which deals with the expansion of powerful mobile analysis and planning solutions with the help of tablets, mobile phones and other mobile devices.

The health of organizations, both financial and moral, and the success and stability of share markets and other markets is premised on relevant and reliable accounting information, proper accountability, and good governance. Chapters address a diverse range of organizations and settings and investigate new ways of holding organizations and their managers accountable, not just for financial but also for social and environmental performance. Effective accounting, accountability and governance are seen as requiring not just technical practices but also social and moral practices. Emphasizing their interconnectedness is necessary to achieve better outcomes for organizations, society and the planet.

This expansive Handbook will be crucial for academic researchers working within the fields of accounting, economics, corporate governance, accountability, management, and business and be beneficial for accounting, economics and management professionals seeking to clarify and expand upon their knowledge for effective application.

This book examines advanced approaches to finance infrastructure projects. In doing so, it synthesizes developments and generates new understandings in the field.

Infrastructure financing has moved beyond traditional government funding, multilateral assistance, and project finance, to a diverse set of innovative approaches, increasing participation from private, institutional, commercial, and philanthropic investors.

Chapters in the book discuss various infrastructure finance themes including the dynamism of project finance, diversification of multilateral assistance into various concessional and guarantee instruments, the surge of green and other thematic bonds, the role of land value capture, funded and unfunded risk mitigation options, growth of private institutional markets, and asset recycling.

Given that developments in infrastructure finance are followed by many financial institutions, private developers, public sector policymakers, consulting firms and academic institutions, a researched discussion on the subject will help readers reflect on, compare and contrast the emerging trends in relation to their practice.

The expert team of contributors provide multi-dimensional perspectives on how to support businesses to access finance. Focusing on SMEs, the book analyses the diverse coping strategies adopted by firms to resolve entrepreneurial issues. Chapters evaluate the impact of crises on SMEs' finances; the latest developments in debt, equity and asset-based finance; and recent global inflationary pressures. Ultimately, the book argues that SME resilience is central to a strong economy, and swift action from governments, financial institutions, and other stakeholders is needed to curb the liquidity trap faced by businesses.

Tackling theoretical, practical and policy issues, this book will be a useful resource for students and researchers of entrepreneurship, financial regulation and the economics of innovation. It will also be an invaluable guide for policymakers and practitioners seeking to boost SME resilience and control economic shocks.

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.

The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.

Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.

Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan.
From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today's digital-first media landscape.
Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media.
Features:
Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review.Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2.Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference.Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves.

Learning features include suggested journal articles, key terms, review questions and also discussion questions. There are extensive examples provided throughout the textbook. There are also a range of online resources for lecturers to use in the classroom, including PowerPoint slides, a Teaching Guide and videos.

This textbook is suitable for all students studying marketing research at either an undergraduate or a postgraduate level.

Dr Al Marshall is a Senior Lecturer in Marketing and a Postgraduate Coordinator in the School of Business at Le Cordon Bleu and has had a long career in market research consultancies in different countries.

Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage.

With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

• the influencer phenomenon as a form of persuasion
• as a structural change in media
• as a culture shift
• as a challenge to equality
• regulations impacting the phenomenon
• ethical implications

With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

• The marketing philosophy on industrial markets
• The characteristics of industrial markets
• The marketing mix and the product life cycle
• The issues surrounding distribution and operations including value creation, business relationships and networks
• Case studies and mini case studies (vignettes)

This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.

Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria's Gordon Institute of Business Science, South Africa.

George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.

Christina OEberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden.

Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.