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商品詳細
New Technologies in Luxury Consumption : Evidences from Research and Implications for Marketing Strategies.
・ISBN 978-3-031-26081-0 hard EUR 39.99
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| 著者・編者 | Sestino, Andrea / Amatulli, Cesare, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.07 |
| ページ数 | 181 pp. |
| 言語 | ENG |
| ニュース番号 | ＜700-793＞ |
解説
This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.