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Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective.
・ISBN 978-3-031-27376-6 hard EUR 139.99
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| 著者・編者 | Galan-Ladero, M. Mercedes / Alves, Helena M. (eds.), |
|---|---|
| シリーズ | Springer Business Cases |
| 出版社 | (Springer, GW) |
| 出版年月 | 2023.05 |
| ページ数 | 395 pp. |
| 言語 | ENG |
| ニュース番号 | ＜700-781＞ |
解説
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.