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Pricing Strategies : Harvesting Product Value. 2nd ed. 価格設定戦略 第2版
・ISBN 978-1-5264-9442-9 hard GB£ 162.00
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・ISBN 978-1-5264-9441-2 paper GB£ 65.99
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納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Schindler, Robert M., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2023.02 |
| ページ数 | 424 pp. |
| 言語 | ENG |
| ニュース番号 | ＜700-792＞ |
解説
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.
The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.
Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.
Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.