株式会社極東書店トップ ＞ 商品一覧 ＞ Influencers and Creators : Business, Culture and Practice.
商品詳細
Influencers and Creators : Business, Culture and Practice.
・ISBN 978-1-5297-6865-7 hard GB£ 123.00
￥38,966.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-5297-6864-0 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Kozinets, Robert / Gretzel, Ulrike / Gambetti, Rossella, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2023.05 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜700-785＞ |
解説
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
- the influencer phenomenon as a form of persuasion
- as a structural change in media
- as a culture shift
- as a challenge to equality
- regulations impacting the phenomenon
- ethical implications
With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.