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商品詳細

Name: Digital Marketing Strategy : Create Strategy, Put It Into Practice, Sell More.
Author: Lahtinen, Niko / Pulkka, Kimmo / Karjaluoto, H. et al.
ISBN: 978-1-0353-1130-9

Digital Marketing Strategy : Create Strategy, Put It Into Practice, Sell More.

・ISBN 978-1-0353-1130-9 hard GB£ 85.00

￥26,928.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-0353-1132-3 paper GB£ 29.95

￥9,487.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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著者・編者	Lahtinen, Niko / Pulkka, Kimmo / Karjaluoto, H. et al.,
出版社	(E. Elgar, UK)
出版年月	2023.07
ページ数	170 pp.
言語	ENG
ニュース番号	＜700-786＞

解説

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented.

Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage.

With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.