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Principles of Marketing for a Digital Age. 2nd ed. デジタル時代のためのマーケティング原理 第2版
・ISBN 978-1-5297-7980-6 hard GB£ 178.00
￥56,390.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-5297-7979-0 paper GB£ 64.99
￥20,588.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Tuten, Tracy L., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2024 |
| ページ数 | 496 pp. |
| 言語 | ENG |
| ニュース番号 | ＜700-795＞ |
解説
Winner of the TAA 2021 Most Promising New Textbook award!
This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.
The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.
The new edition also includes:
* Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb
* A revamped 'Sustainability Spotlight' feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative
* A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.
This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.
Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.
The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.
The new edition also includes:
* Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb
* A revamped 'Sustainability Spotlight' feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative
* A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.
This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.
Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.