経営学・会計学 — 全 下位分類

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.

Practical public relations contexts examined by the contributing chapter authors-both scholars and practitioners-include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them.

Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Equips students and professionals with the fundamental skills and knowledge needed to succeed in investor relations and financial communication

Investor Relations and Financial Communication is a comprehensive, up-to-date introduction to the investor relations and financial communication profession. Written by a leading educator and professional consultant, this authoritative textbook provides the well-rounded foundation necessary for anyone wanting to begin a career as an Investor Relations Officer (IRO). Detailed yet accessible chapters describe all essential aspects of the field, including communication skills, basic financial knowledge, legal and regulatory guidelines, professional standards and practices, and more.

Organized in five sections, the book first identifies and defines the jobs available in investor relations and financial communication, detailing the responsibilities, titles, salaries, and key players in the industry. After thoroughly explaining the disclosure of financial and non-financial information, the author describes the regulatory environment in which professionals operate and offers expert insight into issues of corporate governance, environmental sustainability, social responsibility, shareholder activism, and crisis management. Subsequent sections highlight the day-to-day activities of investor relations and financial communication professionals and discuss the future of the field. This invaluable textbook also:

• Describes the responsibilities of the Investor Relations Officer throughout initial public offering, periodic reporting, and performance evaluation
• Discusses the role of investor relations professionals in disclosing financial information and educating the investment community
• Emphasizes the various skills that IROs must possess in order to do their jobs successfully, such as marketing and securities law compliance
• Includes end-of-chapter review questions, activities, and lists of key terms

Investor Relations and Financial Communication: Creating Value Through Trust and Understanding is the perfect textbook for both professional development training programs and undergraduate and graduate courses in investor relations, and is required reading for all those working in investor relations, particularly early-career professionals.

The newly revised Sixth Edition of Corporate Finance: Theory and Practice delivers a uniquely European perspective on the foundations and latest trends in corporate finance, including the marked shifts brought about by sustainability, environmental, and social concerns.

Containing updated statistics and graphs, the book covers the latest innovations in financial practice, like the rise of private equity investment, the continuous decline in listed companies, and the dramatic surge of sustainability-linked financing products. Readers get access to an accompanying website that offers regularly updated statistics, graphs, and charts, direct email access to the authors, quizzes, case studies, articles, and more.

The book also includes:

• A balanced blend of theory and practice from an author team with a presence in academia and business
• Access to The Vernimmen.com Newsletter, which provides monthly updates on corporate finance to over 60,000 subscribers

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.

In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation.

Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability.

Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers' identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia.

This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis.

The Security Hippie is Barak Engel's second book. As the originator of the "Virtual CISO" (fractional security chief) concept, he has served as security leader in dozens of notable organizations, such as Mulesoft, Stubhub, Amplitude Analytics, and many others. The Security Hippie follows his previous book, Why CISOs Fail, which became a sleeper hit, earning a spot in the Cybercannon project as a leading text on the topic of information security management.

In this new book, Barak looks at security purely through the lens of story-telling, sharing many and varied experiences from his long and accomplished career as organizational and thought leader, and visionary in the information security field. Instead of instructing, this book teaches by example, sharing many real situations in the field and actual events from real companies, as well as Barak's related takes and thought processes.

An out-of-the-mainstream, counterculture thinker - Hippie - in the world of information security, Barak's rich background and unusual approach to the field come forth in this book in vivid color and detail, allowing the reader to sit back and enjoy these experiences, and perhaps gain insights when faced with similar issues themselves or within their organizations. The author works hard to avoid technical terms as much as possible, and instead focus on the human and behavioral side of security, finding the humor inherent in every anecdote and using it to demystify the field and connect with the reader.

Importantly, these are not the stories that made the news; yet they are the ones that happen all the time. If you've ever wondered about the field of information security, but have been intimidated by it, or simply wished for more shared experiences, then The Security Hippie is the perfect way to open that window by accompanying Barak on some of his many travels into the land of security.

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.

Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries.

Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM, once only available to large corporations, is now powerful technology for small and medium businesses. Small and medium businesses are now able to implement CRM solutions under a more cost-effective balance as an alternative to traditional tools like Salesforce, Dynamics, or Oracle. The reason for the success is mainly the simplicity of the new tools and solutions that have been developed for the management of sales processes.

This book discusses how to implement a CRM from the perspective of the businessperson-not the more typical IT consultant or the technical staff. It benefits business development, sales management, and sales process control. Small business owners must understand why and how implementing a CRM will create value for their business-how it will focus on business development, sales management, and how sales leads develop into happy customers. Small business owners must first understand what a CRM system is, how it works, what its main functions are, and how it serves to manage workflows in the company's sales department.

Generally, entrepreneurs struggle to find the time to read and study complex and fully comprehensive books. This book provides direct operational guidelines to those who need easy-to-read information about how to use CRM effectively. Business professionals must be able to set up CRM systems and avoid mistakes and wasting time. This book provides an overview of what can be done with CRM and how it happens to empower businesspeople to find new customers and win business opportunities.

This book discusses the logic of CRM in sales, giving tips and explanations on why and what happens when CRM is implemented in a specific way. Essentially, this book gives the entrepreneur the know-how behind CRM in sales in general terms, supporting enhanced customer relationships.

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.

The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.

Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

The 1950s and 1960s were a transformative period in Britain, and an important part of this was how Britons' lives were changed when they began flying abroad for their holidays. In A World Away Michael John Law investigates how something that previously only the rich could afford became available to working-class holidaymakers.

A World Away moves beyond the big players in the tourist industry and technical accounts of the airplanes used by tour operators to tell the histories of the people who were there, both tourists and tour guides, using their personal testimonies. Until now there has been uncertainty about the identity of these new tourists: some feared they were working-class intruders who might invade the pristine destinations favoured by the elite; others claimed that most were from the middle class. Using new data derived from flight accident investigations, Law explains the complex origins of these new flyers. In British society this unprecedented mobility could not go unpunished, and the new tourists were lampooned in books and newspapers aimed at the middle classes. Law shows how popular culture, movies, and music influenced the decision to travel, and what actually happened when these new holidaymakers went abroad.

Law investigates the package tour industry from its mid-century origins through its inherent weaknesses, governmental interference, and unforeseen world events that contributed to its partial failure in the early 1970s. A World Away provides the definitive account of this important change in postwar British society.

This book tells you everything you need to know about international construction: the companies, their markets, the types of projects they build, how they compete and operate and how it affects us all. It paints a comprehensive portrait of an overlooked global business that generates a major portion of the GDP in every developed nation. As with any mature sector, countries make efforts to export their expertise, but the competition in construction is fierce, and the risks are many. Only the leanest and meanest survive. What, then, does it take to win? Most writing on construction focuses at the project-management level or even more narrowly at the level of technical performance. This book presents the big picture; it tells you what successful international construction companies do to stay in the game and thrive.

The book examines international construction through three lenses. The first is theory. The body of existing knowledge on construction is here brought together, condensed and explained. The second are the actors. The companies that lead the way in global construction are showcased, and the features that make countries desirable hosts are appraised. Finally, what is it that firms actually do? This last part delves into the various strategic approaches taken by 60 construction firms in carving out and defending an overseas market niche. The insights provide guidance on how global construction companies develop competitive advantage and stay resilient in the face of a mercurial global economy. These lessons will be of interest to the student and manager alike.

Chapters offer reflections on critical issues, including climate change, environmental degradation and COVID-19, analysing their effects on tourism impacts. Top scholars in the field flesh out unique perspectives on tourism, highlighting its impact on communities, workers and Indigenous peoples, as well as the ongoing global and local sustainability issues associated with the prevailing growth-oriented rationale of the industry. Providing a state-of-the-art, integrative approach to the field, the Handbook lays out a social impact assessment approach and draws attention to the relationships between tourism, human rights, development and the environment.

Offering innovative insights on the future of the industry, the Handbook of Tourism Impacts is crucial reading for students and scholars of tourism, human geography and planning, as well as other social scientists working on tourism impacts. It also provides useful insights for practitioners and policymakers looking to address and limit the negative impacts of tourism.

This book explores the relationship between imperial formations and individual encounters at African tourist sites - spaces of leisure, healing and work. It examines how encounters between tourists and hosts tend to be constructed along colonial thought lines and considers how players in the hospitality industry do not interact as coeval participants, but are racialised, scripted and positioned according to colonially-established order. The authors focus on the language of these encounters, not only speech, performance and response, but also silence, resonance, emptiness, noise - objectified, materialised, evasive and confusing. Through its exploration of language in these encounters, the volume shows that ruination is the one feature that is omnipresent in the multiple and diverse tourist settings of the postcolonial world. This book is open access under a CC BY ND licence.

This book examines the emerging and shifting issues in the field of gay tourism, how these relate to significant societal and technological changes and the implications of these changes for theory, policy and practice. It addresses the political and sociocultural discourses evident within gay tourism consumption and explores the conceptualisations of gay tourism within the contexts of tourist profiles and identities. While gay travel research has been dominated by Western perspectives and traditions, this book incorporates voices from non-Western perspectives and cultures. The volume investigates the value of gay tourism that facilitates our engagement with tourism experiences, leisure opportunities and pleasure. It will be a useful resource for students, lecturers and researchers in tourism, human geography, cultural studies and sociology.

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

The relationship between ownership structure and firm performance has been studied extensively in corporate finance and corporate governance literature. Nevertheless, the mediation (path) analysis to examine the issue can be adopted as a new approach to explain why and how ownership structure is related to firm performance and vice versa. This approach calls for full recognition of the roles of agency costs and corporate risk-taking as essential mediating variables in the bi-directional and mediated relationship between ownership structure and firm performance.

Based on the agency theory, corporate risk management theory and accounting for the dynamic endogeneity in the ownership-performance relationship, this book develops two-mediator mediation models, including recursive and non-recursive mediation models, to investigate the ownership structure-firm performance relationship. It is demonstrated that agency costs and corporate risk-taking are the 'missing links' in the ownership structure-firm performance relationship. Hence, this book brings into attention the mediation and dynamic approach to this issue and enhances the knowledge of the mechanisms for improving firm's financial performance.

This book will be of interest to corporate finance, management and economics researchers and policy makers. Post-graduate research students in corporate governance and corporate finance will also find this book beneficial to the application of econometrics into multi-dimensional and complex issues of the firm, including ownership structure, agency problems, corporate risk management and financial performance.

This book encompasses the diversity and complexity of sex in tourism, incorporating the light, dark and shades of grey in between. It brings together work and ideas from a diverse array of researchers from around the world and examines the affects and effects of diverse sexual encounters in tourism, romance tourism, sex tourism and sexual exploitation in tourism - including the sexual exploitation of children in travel and tourism, and sexual harassment. Sex in tourism has arguably been an understudied area of research relative to the central roles that sex plays within tourism experiences. This volume explores the complexity and nuanced nature of sex in tourism in more detail. It will be of interest to students and researchers of tourism impacts, tourist behaviour, hospitality management, destination management and development.

For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an easy-to-read style, this book provides a comprehensive overview of the most relevant accounting techniques and information for hospitality managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence.

With its highly practical approach, this new fourth edition:

• Quickly develops the reader's ability to adeptly use and interpret accounting information to enhance organisational decision-making and control.
• Demonstrates how an appropriate analysis of financial reports can drive your business strategy forward from a well-informed base.
• Presents new accounting problems in the context of a range of countries and currencies throughout.
• Develops mastery of the key accounting concepts through financial decision-making cases that take a hospitality manager's perspective on a range of issues.
• Includes accounting problems at the end of each chapter to be used to test knowledge and apply understanding to real-life situations.
• Offers extensive web support for instructors and students that includes PowerPoint slides, solutions to end-of-chapter problems, a test bank and additional exercises.

The book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. It is a key resource for all future hospitality managers.

This book combines studies of inclusivity in tourism with a future lens and provides timely insights into current research and discussions on social inclusion. The chapters examine a range of inclusivity issues and the different ways that inclusive tourism development can be enacted. The volume presents an opportunity to critically consider the different actors and voices in the field of tourism and how to channel these voices and who has the right to do so. It allows us to use our imaginations to consider a future that can be welcoming of different ways of being, doing and knowing to empower all participants in the planning and development of tourism and hospitality.

Managers in organisations must make rational decisions. Rational decision making is the opposite of intuitive decision making. It is a strict procedure utilising objective knowledge and logic. It involves identifying the problem to solve, gathering facts, identifying options and outcomes, analysing them, considering all the relationships and selecting the decision.

Rational decision making requires support: methods and software tools. The identification of the problem to solve needs methods that would measure and evaluate the current situation. Identification and evaluation of options and analysis of the available possibilities involves analysis and optimisation methods. Incorporating intuition into rational decision making needs adequate methods that would translate ideas or observed behaviours into hard data. Communication, observation and opinions recording is hardly possible today without adequate software. Information and data that form the input, intermediate variables and the output must be stored, managed and made accessible in a user-friendly manner.

Rational Decisions in Organisations: Theoretical and Practical Aspects presents selected recent developments in the support of the widely understood rational decision making in organisations, illustrated through case studies. The book shows not only the variety of perspectives involved in decision making, but also the variety of domains where rational decision support systems are needed. The case studies present decision making by medical doctors, students and managers of various universities, IT project teams, construction companies, banks and small and large manufacturing companies.

Covering the richness of relationships in which the decisions should and must be taken, the book illustrates how modern organisations operate in chains and networks; they have multiple responsibilities, including social, legal, business and ethical duties. Nowadays, managers in organisations can make transparent decisions and consider a multitude of stakeholders and their diverse features, incorporating diverse criteria, using multiple types and drivers of information and decision-making patterns, and referring to numerous lessons learned. As the book makes clear, the marriage of theoretical ideas with the possibilities offered by technology can make the decisions in organisations more rational and, at the same time, more human.

Within Entrepreneurship Education, Team Academy is seen by some as an innovative pedagogical model that enhances social connectivity, as well as experiential, student-centred and team-based learning. It also creates spaces for transformative learning to occur.

In this book, the third book in the four part Routledge Focus on Team Academy series, the contributors explore the concepts of leadership and teams in the context of TA. Topics including the way in which learners attempt to navigate the complexity of leadership and team dynamics, whilst understanding their place and impact on the processes involved, will be examined.

This book is aimed at academics, practitioners, and learners engaged in the Team Academy methodology, pedagogy, and model, as well as those interested in the area of entrepreneurial team learning. Readers will be inspired to innovate in their delivery methodologies and to explore learning-by-doing approaches to creating value. The book also aims to challenge the discourse around entrepreneurship and entrepreneurial activities, offering insights, research, stories, and experiences from those learning and working in the Team Academy approach.

This book advances the tourism and hospitality industry's contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection.

Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals' irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism.

The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management.

The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

This book is the first to systematically introduce China's tourism education system and the various tourism education practices in China to the international audience and stakeholders. China has the world's largest tourism education system, which consists of over 1,000 higher learning institutions with tourism-related programs and over half a million of tertiary-level students studying in these programs. Despite the industry scale, internationally, little is known about this tourism education system and how it operates. Knowledge and better understanding of China's tourism education system are important as tourism becomes one of the critical forces transforming economy, society and environment.

The book offers an historical evaluation of China tourism education development and elaborates on the current industry status and practices in different subject fields of China's tourism education, including tourism management, hospitality management, events and festival management in higher education, tourism vocational education, tour guides training and certification, master of tourism administration (MTA) education as a unique education model in China, PhD education in tourism, tourism curriculum, research and international collaboration in tourism education in China.

The book provides relevant knowledge to international tourism education providers, industry practitioners, human resource managers, government officials, and tourism academics, researchers, and students.

This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism.

Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks).

The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management.

The chapters were originally published as a special issue of the journal, Tourism Planning & Development.

This book examines the impact of CEOs on firm performance and focuses on their role in science-based innovation to answer the question, is it possible to lead highly complex R&D projects and innovation that you do not understand?

Today, science and technology move so fast that even managers of R&D teams can become quickly disconnected from new developments. Similarly, business leaders may be required to lead organisations with technical knowledge beyond their own expertise. How to manage teams and retain respect and influence is a recognised challenge. Filled with insight from managers and CEOs in science and technology organisations, the book unlocks the skills required to balance the leadership and managerial needs of the organisation, motivate the technical teams and drive successful innovation in new product development environments. Due to the vital role played by experts in a chosen field of technical and scientific expertise, the book also describes what these specialists need and expect from their leaders.

The book is required reading for managers in high tech and scientific environments - the CEO, CSO and the R&D manager. It can also be used as a classroom reference book on the management skills required for leading high-tech projects.