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Gamification for Tourism.
・ISBN 978-1-84541-821-2 hard GB£ 139.95
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・ISBN 978-1-84541-822-9 paper GB£ 44.95
￥14,239.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Xu, Feifei / Buhalis, Dimitrios (eds.), |
|---|---|
| シリーズ | Aspects of Tourism |
| 出版社 | (Channel View Pub., UK) |
| 出版年月 | 2021.05 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | ＜667-679＞ |
解説
This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.