株式会社極東書店トップ ＞ 商品一覧 ＞ Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation.
商品詳細
Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation.
・ISBN 978-1-032-12765-1 hard GB£ 187.99
￥59,555.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-12766-8 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-22616-1
| 著者・編者 | Molenaar, Cor, |
|---|---|
| シリーズ | Business and Digital Transformation |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.02 |
| ページ数 | 180 pp. |
| 言語 | ENG |
| ニュース番号 | ＜667-653＞ |
解説
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.
The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.
Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.