株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management.
商品詳細
Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management.
・ISBN 978-1-138-39447-6 hard GB£ 187.99
￥59,555.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-138-39449-0 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-68488-3
| 著者・編者 | Fotiadis, Thomas / Folinas, Dimitris / Vasileiou, K. et al., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.03 |
| ページ数 | 340 pp. |
| 言語 | ENG |
| ニュース番号 | ＜667-681 667-689＞ |
解説
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.
Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries.
Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.