経営学・会計学 — 全 下位分類

As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way.

Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of presenting management documents. Consciously assembling the artefacts of an organisation in order to manage it introduces a layer of criticality that encourages reflection and consistency that is often absent from current management practice. The benefits that a visual approach brings to organisational management are an increasing necessity, as machine learning, robotics and process automation remove traditional roles from organisations and necessitate new views on how individuals now fit into a data-informed business.

The book contributes to the academic debate regarding resource-based and knowledge-based views of the organisation by advocating a different, more holistic viewpoint and will thus appeal to academics and researchers in this area. It would also benefit students across business disciplines, whilst the practical models and tools offered will benefit directors and managers looking to implement their own visual organisational language.

Integrating multi-disciplinary insights and decades of research and evidence into a historical overview and multilevel framework of diversity and corporate governance, this Research Handbook provides a deep dive into gender, caste and ethnicity. Split into five thematic parts, it provides a full focus on meaning, impact and reflection to provide a much broader look at the topic and illustrates novel theoretical dimensions such as dynamic capabilities and digital expertise.

This Handbook will be an excellent resource for scholars researching topics including corporate governance, boards of directors and diversity. The breadth of perspectives offered will also be illuminating and informative for global policy makers and business leaders.

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:

• Fresh content on climate breakdown, inequality and diversity, public health and poverty
• The critical capacity to analyse the origins, workings and future of our economic system
• Contemporary case studies from around the world demonstrating how change happens
• Reflective questions and critical thinking tasks to aid understanding

This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factors of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce global visibility of high-tech brands.

The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input and output of technology-driven economies.

Technology Brands in the Digital Economy is written for scholars and researchers from a wide variety of disciplines but especially for those addressing issues of brands and economic development and growth, social development, and the role of technological progress in broadly defined socio-economic progress. It will also be an invaluable source of knowledge for graduate and postgraduate students in a variety of areas such as economic and social development, information and technology, worldwide studies, social policy, and comparative economics.

This handbook offers a comprehensive overview of the themes and concepts related to nature-based tourism development. Providing interdisciplinary insights from leading researchers, academics, and practitioners across the globe, it delivers a critical and timely contribution to the knowledge around nature-based tourism.

Nature-based tourism is currently the fastest-growing tourism sector globally and for many destinations, the most significant tourism segment. Organized into five parts, this handbook provides contemporary and cutting-edge perspectives on core topics and explores their linkages. It considers, among others, various natural settings and natural attractions where nature-based tourism can be exercised, including: protected and conserved areas, islands, and mountains; the emerging themes shaping the contemporary nature-based tourism development, including ethics, Sustainable Development Goals, COVID-19 crisis, over-tourism, climate change, resilience; and new approaches toward the visitor management and low-impact experience design, including regenerative and transformative tourism, destination stewardship and pro-environmental behaviour. Part I introduces the concept of nature-based tourism and the emerging challenges in the field. Part II explores the key components in the management and planning of nature-based tourism development. In Part III the handbook focuses on visitor experience design and management and Part IV highlights the impacts of nature-based tourism. Part V examines the future of nature-based tourism and possible solutions to mitigate associated challenges in the field.

The handbook offers a valuable contribution with a systematic outlook of the phenomenon of nature-based tourism and critical perspectives on key concepts, policy, and practice. It shares current knowledge, innovative tools, and sustainable solutions with substantial evidence and societal impact. The book will appeal to students, researchers, and professionals in the fields of tourism, human geography, leisure studies, business studies, and sociology.

Chapter 12 of this book is freely available as a downloadable Open

Access PDF at http://www.taylorfrancis.com under a Creative Commons

Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)

4.0 license.

This book helps students with the initial phases of their business research project, offering a clear step-by-step approach from defining aims and research questions through to conducting literature reviews and writing a methodology.

Features to aid learning include chapter objectives, plentiful real-life examples to demonstrate good practice, exercises to apply the concepts and further reading for proactive investigation.

A self-contained guide to every stage of writing an effective business research proposal, this text should be recommended reading for all advanced undergraduate and postgraduate students studying Business Research Methods and embarking on a research project of their own.

A group is working on a business challenge. The group members are under pressure. They have a lot to accomplish and a limited amount of time. After first attempting to develop an overview of their common task, they try to make a plan to ensure an efficient group process. The planning is proving difficult. We've all been there. We are in a working group or at a meeting, discussing a topic or a challenge, and all the while, as a separate track running underneath our conversation, there is a subtext that no one explicitly addresses. This is an example of 'the elephant in the room.' Most of us notice the elephant, it gets in the way, and it's difficult to deal with until someone points at it and says, 'There it is, let's take a look at it and reduce its impact.'

With an engaging use of examples and questions, the book addresses how we can best deal with the elephant and thus promote job satisfaction, creativity, and productivity. In the context of action, what we notice often recedes into the background and gradually slips out of focus until we eventually reconnect with our need to reflect and recreate a space for it. This book addresses the challenge of focusing on, holding on to, and acting on what we notice 'in the middle of it all.' Maintaining a simultaneous focus on task and process - what we do and what we notice - is what I define as 'double awareness.' Double awareness is not only a core capacity but also a core challenge.

The aim of the book is to promote understanding and awareness of this core challenge and to inspire both reflection and action in anyone wishing to improve their capacity for double awareness. How can we define and understand the practice of mindful avoidance? And can we, as members of groups and organizations, begin to practice mindful action by engaging in and acting on what we notice, in real time?

Smart applications are transforming conventional supply chains into digital ones. To compete in today's competitive market, organizations must utilize the merits of the Fourth Industrial Revolution while being sustainable, lean, and eco-conscious. Smart and Sustainable Operations and Supply Chain Management in Industry 4.0 closes the gap and provides novel ideas, research, and applications.

This book discusses smart and sustainable supply chain management concepts that are analyzed within the Industry 4.0 perspective. It also highlights green systems and smart applications within an Industry 4.0 setting. The book presents the latest technological developments, including disruptive technologies and their impact on smart and sustainable supply chains under the triple bottom line approach. For easy reader comprehension, each chapter will include a case study, a related problem, or a numerical example, as well as the solution.

This book is written for academicians, practitioners, PhD students, and researchers involved in this area.

No pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a "return to normal" or "the new normal" are ridiculous. What we're facing is really a "new reality," and that reality is the need for agile strategic decisions and pragmatic views of the future. That means that strategy formulation can be reduced to a few days and the view of the future can only be 12-18 months. This is the antithesis of Peter Drucker's approach to strategy, but his highly effective approach was developed at GM three quarters of a century ago. It's time to move on.

Alan Weiss has developed an original and completely new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach.

Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what's coming. No one predicted the Internet No one predicted the latest pandemic.

It's time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. "Sentient" means "perceptive" and "self-aware." It doesn't mean "one size fits all" from a cookie-cutter firm's approach to strategy.

Alan Weiss equips the reader to consider using this approach independently. These are new times-a new reality, a "no normal (TM)"-hence, it's ridiculous to use old approaches to strategy. There's a clear reason why Sears didn't morph into Amazon and why Hertz surrendered its number one spot to Enterprise.

Trail-blazing social entrepreneurs are tackling the world's most pressing problems that government, business, or charity have failed to solve. They are creating businesses with a primary mission of social change. Scott Boyer is one such social entrepreneur. This 28-year veteran of Big Pharma left a six-figure salary to start OWP Pharmaceuticals and the ROW Foundation. This commercial business and non-profit organization exist in a symbiotic relationship we call a "tandem hybrid social enterprise." This model combines a multimillion dollar business with a foundation that's on track to become the largest funder of projects serving people with epilepsy and associated psychiatric disorders in the world.

The tandem hybrid incorporates the principles learned by Scott and others for building a truly unique social enterprise from the ground up; one that is:

• Driven by a compelling social mission
• Financed by commercial success
• Structured to retain control
• Scalable and sustainable for the long haul

Powering Social Enterprises With Profit And Purpose offers a detailed blueprint that has proven commercially and philanthropically successful and that can be replicated in most business sectors.

Shortlisted in the 2024 Business Book Awards (People, Culture & Management category)

Toxic organizational cultures and leadership have led to major reputational failures, with the greatest impact felt by the people who dedicate their careers to working for these organizations. And yet organizations do not become toxic overnight. They do not consciously set out to break rules and regulations, nor do they actively seek wrongdoing. This book defines toxic culture, explains how toxic cultures emerge over time, and provides practical approaches supported by in-depth research for overcoming a toxic culture at the individual, team, and organizational level.

Pragmatic and applicable, the book provides a call to action that can be applied in any type of organization. While the role of leadership in toxic cultures is acknowledged, the book sets out four distinct stages to embedding toxic cultures and draws on examples from leading organizations and companies to illustrate each stage. The book then identifies interventions and levers that can be implemented by executives, boards, and HR practitioners to prevent toxicity and to change toxic cultures back to healthy, positive workplaces. Drawing on research and interviews with senior HR leaders and executives, the book provides:

• An understanding of the four stages of toxic cultures and the impact of performance pressures in driving toxicity
• An appreciation of the role of senior leadership and personality traits
• Practical tools and guidance on interventions for practitioners to build and sustain a healthy and positive workplace

Senior executives, HR, and organizational development practitioners in local and global organizations spanning a range of industry sectors will find this book invaluable. The book is also highly relevant to consultants working in the field of corporate culture and change.

The purpose of this book is to introduce the concept of transformational coaching and to educate professional business coaches or mangers-as-coaches in their organizations on the influential and relevant elements of Transformational Coaching for Effective Leadership designed for coaching individuals, teams, and businesses or applying such elements in any level of organization development intervention, either toward individuals, teams, groups, departments, or the organization itself.

Given the power and long-lasting influence of transformational coaching, it also could be beneficial to professionals in the fields of human resource development (HRD), workplace learning and performance (WLP), human performance enhancement (HPE), and, overall, in the domain of workforce education and development (WFED).

This book will start by reviewing the background and presence of transformational coaching in businesses and organizations, along with the general concepts, perceptions, and understanding of coaching. _ is book will examine the uses of transformational coaching in management and leadership development, human resource development for talent development and retention, and for developing managerial coaching skills and competencies. Additionally, this book will review the presence and use of transformational coaching concepts, theories, and practices, including transformational learning for human resources (HR) and HRD professionals to influence a workforce's attitude, behavior, and productivity.

Features

• Builds individuals' self-awareness, self-realization, and self-confidence
• Offers personal and professional development
• Teaches the concept of transformational learning and its use in transformational coaching
• Teaches rituals, skills, and strategies for individuals and teams to increase their productivity
• Offers an approach to building healthy and strong relationships with oneself and others
• Includes change management strategies for redirecting poor job performance
• Helps readers implement effective transformational coaching practices by offering many tools, such as forms, checklists, and worksheets

In the aftermath of the Global Financial Crisis, corporate collapses, accounting scandals, and concerns around competition and auditor choice, the European Commission (EC) promoted the preparation of various reports on audit policy to support a harmonisation process of European auditing regulation. Consequently, the European Union (EU) Audit Regulation and Directive was implemented from 2016.

This book provides a timely picture of the audit sector and how it responds to regulatory and technological challenges. It analyses the impact of EU reforms on audit practices by comparing the UK and Italy, which, representing two very different regulatory and cultural contexts, will offer insight into how the efforts at standardising audit regulation may lead to very different organisational firm responses within Europe. It addresses issues relating to public policy work and the concerns faced by the market for audit and assurance services, in promoting audit quality, better communication about the role of the auditor, capital market stability and confidence, and auditor independence. Moreover, it highlights what the future of auditing might look like in the EU particularly now that the UK has left, and how meeting public expectations will continue to be a struggle for the accounting profession given the many problems ahead.

The book encourages a deeper awareness of the challenges faced by those that monitor and certify the financial statements of the world's largest public companies and contributes to the general understanding of this controversial industry. It will serve as a useful guide to the recent EU audit reforms, not only for academics, and research students but also to regulators, policymakers, standard setters, industry professionals, and business executives worldwide.

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.

The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.

This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

The distinctions between tourism and migration are increasingly blurred. Tourism often drives various forms of mobility, and an international workforce is essential to maintaining functioning tourism economies. This book explores intersections of tourism and migration, considering their relationships with and impacts on social sustainability. The chapters explore in a variety of contexts how the planning, development and governance of tourism affects the sustainability of communities, which consequently influences attitudes towards migrants and tourists. They also consider how migrant-local connections may evolve, creating opportunities for positive, symbiotic co-existence or intergroup tensions and exploitative relationships. The book paves the way for future work examining new forms and interactions between migration and tourism that contribute to social sustainability.

This book will be of great value to students, academics, and researchers interested in tourism, geography, migration/diaspora studies and sociology. The chapters in this book were originally published as a special issue of Tourism Geographies.

With more than 14,000 business schools worldwide, what is included in their curricula matters for how the economy and the corporate system are managed. Business schools should be subject to scholarly inquiries and critical reflection. While many studies of business schools examine its general role in the tertiary education system and in society more broadly, this volume examines how one specific theoretical perspective and a normative model derived therefrom were developed and gradually appropriated within the business school setting. This volume demonstrates that agency theory, based on a daring conjecture that firms can be construed as bundles of contacts, rose to prominence in the business school context. It examines how the elementary proposition of agency theory, that the firm is to be considered theoretically and practically as a "nexus of contracts," was never consistent with corporate law and contract law, and it was empirically unsubstantiated.

Business schools are under pressure to teach not only practically useful theories and models, but also theories that are also scientifically qualified. Despite having this ambition, certain theories are widely taught despite failing to live up to such declared ambitions, which means that business schools may be criticized for including theories on ambiguous grounds in the curricula. This book examines how business schools seek to honour the ambition to teach both scientifically verified theories and practically useful concepts and models, and how the tensions derived from this duality may be problematic to handle. It will be of interest to researchers, academics, and advanced students in the fields of management education, organizational studies, and legal theory.

This book is a novel contribution to a field dominated by conventional approaches to project management; it is about narratives in megaprojects. Among the questions examined in this original new book are:

• What are narratives?
• Why are they important in megaprojects?
• How are they formed and used in megaprojects?
• How do promotors of and protestors against megaprojects craft narratives to their advantage?
• What strategies can project managers employ to effectively use narratives in megaprojects?

Built from longitudinal research studies in combination with internationally recognised teaching materials, this book will provide readers with a theoretical understanding of narratives and projects, as well as practical international case studies, including HS2, the Dakota Access Pipeline, the Eden Project and Thames Tideway, to support their understanding. The authors explain the different types of narrative, and how and why they are important in general and in relation to a megaproject and its lifecycle, but also explore how to craft narratives in different situations, and how they are changed and maintained over a project's lifecycle.

Narratives in Megaprojects doubles as a text supporting more advanced courses on project management or aspects thereof, and as a reflection of the state of the art in this particular perspective on megaprojects. It is essential reading for all students and professionals in project management, construction and infrastructure as well as executive leaders involved in megaprojects and infrastructure delivery.

Love them or hate them, executive remuneration consultants are key players in remuneration committees' pay determination processes. This book concerns the professional standards of executive remuneration consultants (and their 'in-house' counterparts; for example, Human Resources Director and Head of Reward) in providing remuneration committee advisory services.

The author is a 25-year 'veteran' executive remuneration consultant, having worked around the world in this capacity (particularly in the financial services sector). This book is based on a qualitative empirical doctoral research exercise, involving 53 participants in the UK executive pay scene (including regulators, institutional shareholder bodies, proxy advisors, remuneration committees' chairs/members, executive remuneration consultants and in-house executive reward specialists). The objective was to formulate conclusions that could be used to the benefit of UK practice and contribute to the relevant academic scholarship on executive remuneration consultants.

The research covered 18 aspects, ranging from an examination of the independence of such consultants to whether there might be a specialised accreditation/qualification and/or licence to practise regime covering their services. It provides novel insights into this previously under-researched area of corporate governance/financial regulation.

This book will be of interest to those involved in the UK executive remuneration scene, whether government, regulators or any of the other parties mentioned already (plus academics in universities and business schools). It is hoped too that overseas remuneration regimes that have respects in common with the UK's will find this book useful.

Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated.

This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.

Law of one price continues to be a central tenet of Financial Economics. This book is devoted towards examining law of one price in the context of dually-listed shares of Indian companies.

Put simply, this book delves on the relationship between the prices of domestic shares issued by Indian companies and the prices of foreign shares issued by the same companies. It also examines the evolving uncertainty in relationships between such dually-listed shares issued by Indian companies. It draws upon the insights that we garnered over the years while working on technical papers in this area.

The book, thus, undertakes concerted efforts to present facts in a manner that sensitise and meaningfully inform readers of the prevalent breadth and depth of dual-listing (cross-listing) landscape globally and more so, locally (India).

This timely book investigates investment strategies and philosophies that attempt to incorporate environmental, social and governance (ESG) concerns into investment decision-making. In turn it provides an in-depth review of a number of different motivations for SRI, including: personal values and goals, institutional missions, and the demands of clients, constituents or plan participants. Sustainable and Responsible Investment in Developing Markets further defines how to integrate ESG issues into investment portfolios, looking to sustainable and responsible investors with a focus on financial performance, who believe in using these investments to promote ESG practices.

With a focus on sustainability in relation to business and investment, this expansive book will be a useful guide for finance, business, environment, geography and innovation students, and researchers, practitioners, and policymakers interested in understanding sustainable and responsible investment, specifically for developing countries.

A hands-on risk management playbook for nonprofit leaders, funders, and advisors

In Manage Your Nonprofit for Resilience: Use Lean Risk Management to Improve Performance and Increase Engagement, experienced nonprofit risk management expert Ted Bilich delivers a comprehensive and engaging exploration of how to keep your nonprofit vibrant, proactive, and out of trouble. In the book, you'll learn how the world's best charitable organizations employ lean risk management to prioritize, mitigate, and eliminate the most significant risks facing nonprofits today.

The author teaches you how to develop a risk management cycle and work with risks at the board level, implementing lean risk management tactics incrementally. You'll also discover:

• Discussions of fundamental risk management elements
• Sample compliance checklists, example questions to ask during risk inventories, and common challenges faced by nonprofits in a wide variety of sectors
• Strategies for confronting nascent risk and issues with radical candor and taking reasonable steps to address them before they spiral out of control

An engaging and essential resource for the managers and directors of nonprofits of all sizes, Manage Your Nonprofit for Resilience belongs on the bookshelves of anyone tasked with shepherding a charitable organization through an increasingly challenging and volatile environment.

Every leader should know the surprising research and strange conclusions of behavioral economics--for fairness, teamwork and productivity

You and your colleagues don't always make rational decisions. Sometimes that's a problem that leaders must address, and and sometimes that can be a good thing--when employees put their colleagues interests ahead of their own. Dr. Matthias Sutter, a leading economist from Germany's world-renowned Max Planck Institute explains the latest surprising insights based on behavioral economics research. The book explains how people tick, how they react to incentives (monetary or non-monetary in nature) and what that means for working together-or against each other-at work.

Dr. Sutter summarizes new and classic behavorial science research that applies the everyday business world, so leaders can improve teams and organizations, the research-based way. Find out which factors are important for professional success, from career entry to senior management.

• Start your career on the right footing, advance quicker, and strategize how to meet your goals
• Understand what's holding your colleagues back from productivity and implement evidence-based changes
• Identify hidden biases in yourself and others to overcome inequalities and inefficiencies
• Become a better leader and decision-maker by learning to interpret people's actions

Individuals, organizations, and teams will benefit from the often-counterintuitive wisdom in this book. Based on the author's 20 years of research-plus the findings of the world's top behavioral economists-Behavioral Economics for Leaders can help you get your team and your organization where you want to lead it.

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.

This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.

Presenting a general scientific idea of business integration from the perspective of the Game Theory, Game Strategies for Business Integration in the Digital Economy considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration.

Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.