株式会社極東書店トップ ＞ 商品一覧 ＞ Religion and Consumer Behaviour : Influence of Religiosity and Culture on Consumption.
商品詳細
Religion and Consumer Behaviour : Influence of Religiosity and Culture on Consumption.
・ISBN 978-1-032-26500-1 2023 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-26501-8 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-28855-8
| 著者・編者 | Gupta, Gaurav / Paruthi, Mandakini / Nijjer, S. (eds.), |
|---|---|
| シリーズ | Routledge Studies in Marketing |
| 出版社 | (Routledge, UK) |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜690-154 690-401＞ |
解説
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.
This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.