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Social Marketing : Principles and Practice for Delivering Global Change. 4th ed. ソーシャル・マーケティング 第4版
・ISBN 978-1-032-05966-2 hard GB£ 210.00
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・ISBN 978-1-032-05967-9 paper GB£ 53.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-20008-6
| 著者・編者 | Hastings, Gerard / Domegan, Christine, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.03 |
| ページ数 | 374 pp. |
| 言語 | ENG |
| ニュース番号 | ＜690-402＞ |
解説
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:
- Fresh content on climate breakdown, inequality and diversity, public health and poverty
- The critical capacity to analyse the origins, workings and future of our economic system
- Contemporary case studies from around the world demonstrating how change happens
- Reflective questions and critical thinking tasks to aid understanding
This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.