経営学・会計学 — 全 下位分類

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don't start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency.

In How to Sell Value - Demystified: A Practical Guide for Communications Agencies, acclaimed PR guru Crispin Manners explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as:

• The power of a branded methodology that builds trust and confidence and sets client expectations correctly
• The tools that bring a branded method to life and give the team ways to reinforce it
• Examples of premium priced services that break the time-based pricing model
• How to set a value-based price
• The importance of client data in proving value and driving effective evaluation.

This practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have radically different expectations and requirements in relation to today's tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.

To explore how and why, ten chapters are presented here in Tourism Innovation in the Digital Era, ranging from topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups. Providing multidisciplinary approaches, readers will learn more about the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

The book series New Perspectives in Tourism and Hospitality Management positions organizational change and behavior in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.

Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format.

Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

The fourth edition features
Twelve new case studiesIncreased discussion of digital and social media opportunitiesContent boxes comparing new and traditional mediaEnd of chapter discussion questionsComprehensive glossary of terms
Student and instructor ancillaries available at http://textbooks.rowman.com/blakeman4e.

A 'new spirit of hospitality' beckons planetary provenances of leisure and pleasure, to promote tourism destinations through the digitization and cinematic advertising of tourist experience. While releasing identities, populations, and environments from their geographical and political isolation, this new spirit may rob them of their ability to communicate cultural diversity on their own terms. Such changes also affect the professionals who produce aesthetic renditions of other people's home territories as tourist destinations, often feeding into domestic perceptions of homemaking, with various good and bad consequences for the design of sustainable planetary futures.

Through methodological elaborations on case studies, Tzanelli explains that we have entered a new era of tourism and hospitality mobilities dominated by crises of cultural representation and host presence. Triggered by the urge to renovate concept design, the crisis leads to a proliferation of what is just, true, and real, with various consequences for those interest groups involved in the production of truthfulness, justice and reality in hospitality and tourism.

The Tourism Security-Safety and Post Conflict Destinations series provides an insightful guide for policy makers, specialists and social scientists interested in the future of tourism in a society where uncertainness, anxiety and fear prevail.

The tourism and hospitality industry is at the forefront of the climate crisis as a significant source of carbon emissions on a global scale. There is a need to disseminate opportunities and explore scientific avenues in emerging technologies associated with industry 4.0 , such as artificial intelligence, virtual and augmented reality, 'extended reality' or the use of service robots, and forecasting future trends in the tourism industry's fight against the climate crisis.

Translating these current and future problems into pragmatic solutions, the chapter authors explore the opportunities for both academia and industry in agile and disruptive technologies. By integrating unique features of these advancements like Extended Reality (XR), Machine Intelligence (MI) and Computer Vision (CV), Impact of Industry 4.0 on Sustainable Tourism determines the trajectory of sustainable tourism development.

Of interest to both academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism reveals patterns and projections to provide a discourse on the progression of disruptive and futuristic technologies in the field of sustainable tourism research and practice.

Re-Centering Women in Tourism: Anti-Colonial Feminist Studies addresses tourism as simultaneously empowering women and reproducing colonial hierarchies. This volume contributes to conversations on the engagement of women in tourism by centering women's multivalent lived experiences-as hosts, liaisons, vendors, performers, producers, and consumers-in tourism projects. Examining eco-tourism, craft production, and food tourism initiatives, the contributors embrace the building of new knowledge and advocate for change. By centering women and their experiences through epistemological lenses that encompass colonial histories and economics, this collection reframes the very presuppositions on which tourism initiatives are based and helps imagine sustainable and regenerative alternatives.

For more information, check out A Conversation with Frances Julia Riemer, Editor of Re-Centering Women in Tourism: Anti-Colonial Feminist Studies

This book combines research on technology-driven and social-driven innovation in tourism destinations and the multifaceted concept of sustainability, providing an integrative understanding of the nexus between smartness and sustainability within destinations. It engages theoretically and empirically with the research question of how, and to what extent, smart technologies drive tourism innovation focussed on sustainability. Although innovation and technology are widely considered the way to sustainable tourism growth, further studies need to size the role of technology and critically address modalities, challenges, opportunities and pitfalls of technology deployment in rebalancing tourism disequilibria within local systems. Local, national, and supranational policymakers' attention to technology investments, the widening technological frontiers, and the enthusiasm for new technological opportunities to build, manage, and market destinations suggest the relevance of this research agenda.

This book provides scholars, postgraduate students, and practitioners with conceptual and empirical insights into smart solutions and innovative destination models for multi-stakeholder engagement to manage and address tourism impacts and imbalances. The book outlines scenarios of sustainability-oriented innovation, encompassing and intertwining technological, social, human, and cultural co-drivers as the necessary conditions for smart technologies to enhance sustainable destinations effectively and improve human wellbeing and societal development.

This volume provides an introduction to Human Resource Information Systems (HRIS) for those in the public administration field. At the intersection between human resource management and information technology, HRIS is often the key to having and maintaining the personnel data that is essential for hiring and recruitment, strategic planning and analysis, and legal requirements in most public organizations. Revised and updated for the second edition, this book describes what an HRIS system is, what the functionality of such a system should be, and outlines the practical aspects of an HRIS. It also compares the different aspects of human resources in public organizations, non-profit organizations, and private corporations, and how differences across organizations may influence the functionality requirements of the HRIS. Finally, the volume contains both an organizational theory component, which frames how an HRIS interacts with an organization both from a functional standpoint and a reporting standpoint. The book includes a practical component, which includes real-world case studies that illustrate the advantages and pitfalls to implementing an HRIS enterprise system. Providing a thorough introduction to HRIS for both academics and practitioners, this volume is appropriate for researchers, graduate students, and practitioners in the fields of public administration, higher education administration, information systems, computer science, and human resources.

Despite the increased push for equality, diversity and inclusion (EDI) in recent years, such initiatives still remain a secondary part of many businesses' organisational focus. However, an effective EDI strategy has the potential to create tangible long-term benefits that go beyond social media solidarity and statistical appearances, enhancing employee productivity and satisfaction, improving organisational performance and fostering the dynamism needed to think critically and creatively in today's competitive global market.

Highlighting concepts and practices across a variety of global contexts, Contemporary Approaches in Equality, Diversity and Inclusion features topics such as mindfulness, employee perceptions, Industry 4.0, bottom-up strategy, global entrepreneurship and flexible working. Rooted in strategic and technological perspectives, chapters share specific examples, proving how inclusive, digitally oriented discourses can be nurtured to create powerful change.

Encouraging individuals to adapt and businesses to reshape their resources, capabilities and everyday practices, this book grounds the contemporary workplace in an EDI mindset that looks beyond temporary pressures and trends to a strong, inclusive future.

This book develops and amplifies the emerging concept of diversity intelligence, which is the capability of leaders to recognize the value of workplace diversity and to use this information to guide thinking and behavior. Organization leaders need diversity intelligence to better interact with the changing demographics in the US and the global economy, by embracing differences as strengths rather than weaknesses. Without a clear understanding of diversity, leaders are not fully equipped to realize organizational goals through all employees.

This book fits in the literature in areas of leadership and business value and aims to satisfy the need for solutions to why diversity training and management efforts continue to fall short of stated goals within organizations. It is a window into how leaders can reflect on their actions and behaviors to effectively implement new diversity strategies, and is an essential read for HR researchers, professionals, consultants, and managers of global operating companies.

Life-defining experiential learning opportunities, especially international ones, do not "just happen": they are carefully and purposefully designed. Responding to the needs of institutions, businesses, and non-profits, Cross-Cultural Undergraduate Internships provides the critical know-how for designing, measuring, and assessing roles that can kickstart student growth and empowerment.

Featuring the Sant'Anna Institute, an Italian educational organization that offers study abroad programs in partnership with American universities, as a core case study, chapters showcase lived experiences to identify the characteristics that make an undergraduate cross-cultural internship useful for the development of both the individual and the organization. Advising on logistical considerations such as renumeration, evaluation, and duration, as well as exploring the broader impact and effectiveness of such programs, the authors propose a toolkit for institutions and organizations to design and evaluate undergraduate internships with a global reach that is in line with new needs in the world of work.

A breakthrough text for designing a complete and formative internship experience and for coaching students to consciously engage in intercultural environments, Cross-Cultural Undergraduate Internships provides a roadmap for crafting effective learning experiences that will shape the next generation of scholars, activists, and professionals.

This book discusses the possibility of corporate professionals-specifically accountants, bankers, and financiers-being influenced by the seventh art, i.e. cinema, and acting out fraudulent actions depicted in the cinematic world in the real life situations.

It has been fairly traumatic for everyone and every organization over the last couple of years as we have had to deal with the coronavirus pandemic. It has certainly been a shock to the economic system of the world from which many are still recovering. Equally it has affected social systems and the environment, the effects of which are still being felt and will be felt for some time to come. In addition, there has been a fairly general economic crisis around the world as people struggle and adapt to the new environment. Certainly, there have been and will be changes which are likely to become permanent.

While recovering from one crisis however another is becoming more significant as climate change and its effects start to become ever more apparent. So, it seems inevitable that difficult times will continue into the future. This book therefore sets out to examine aspects of the changes to corporate and institutional behaviour which have come about by the difficult times of needing to deal with past and future crises. The international origins of the contributors to this volume make this very original, taking some of the best ideas from around the world. This approach is based on the tradition of the Social Responsibility Research Network (SRRNet.org), which in its 20-year history has sought to broaden the discourse and to treat all research as inter-related and relevant to business. This tradition has always been to explore the subject widely and to seek relevant solutions, while also sharing best practice.

This edited volume presents complex issues surrounding economic and cultural injustices in the global South and the social imaginaries articulated by vulnerable communities in these extractive zones. These organizations of struggle by disenfranchised members in the global South bring forth a collective of knowledge to decolonize organizational theory and think of organizing a more just world.

The essays in this volume critique and connect meanings of "organizations" in relation to neoliberalism, coloniality, and social justice. More specifically, scholars engage with ideas of resistance such as invisible histories in management theory, hybrid collective action, self-determination and indigenous sovereignty, and decolonizing institutions. The chapters also cover a wide range of locations including feminist movements in Latin America, the struggles of Palestinians in self-exile to connect with their homeland, and reproductive labor in Sri Lanka to the decolonial potential of Black Lives Matter in the US and insights into organizing resistance in parts of Asia and Africa.

For scholars and policymakers, this book presents emancipatory essays that interrogate the cultural, social, political, and historical issues pertaining to organizations in the context of the neoliberal economy.

This book explores how members of an organization or group speak to and with each other. An expansion of the author's previous research on fallibility in organizations, the concept of communication climate is related to those of voice climate and psychological safety, both of which focus on the risk of speaking up and raising concerns at work. In this book the author addresses the scope for criticism, dissent and disagreement, but also for praise and encouragement. He places friendly friction at the core of what characterizes a healthy communication climate.

Beginning with a clear explanation of how and why communication climate is important in organizations, the author introduces the concept of critical quality moments, i.e. situations where a verbal intervention can crucially change the course of events for the better. The book then goes on to describe seven elements that characterize well-functioning communication climates before exploring the concept of communication ethics, and the balance between freedom of speech on the one hand, and speech responsibility on the other.

Concluding with suggestions for further research, this book addresses issues that are at the core of establishing collaboration and excellence at work, making it highly relevant to executive students at business schools, researchers in organizational behavior and decision-makers in organizations.

This is an open access book.

Strategy research and practice has a long tradition of using frameworks, models, tools, and processes to describe, and guide the strategy work of managers. These are the cognitive aids that guide cognition, i.e., the way managers make sense of the world. Why, and how, do these tools interact with cognition?

The sixth volume in the New Horizons in Managerial and Organizational Cognition series examines cognitive aids in strategy. Cognitive aids of strategy have a profound impact on the way managers learn about, conceptualize, share, and enact strategy and strategies in their organizations, yet these aids are often presented without reference to the underlying cognitive theory that might explain why the aid is useful.

Cognitive Aids in Strategy brings together contributions by twelve strategy scholars, reflecting on a range of cognitive aids and their theoretical foundations, focusing attention on the importance of cognitive aids in strategy, and inspiring further research. It represents a new horizon for the study of managerial and organizational cognition.

Organization Theory Meets Strategy brings together researchers who work at the intersection of Organization Theory and Strategy to fuel cutting edge discussions around common questions and challenges faced by researchers working in this area.

Despite approaching from differing angles and with diverse methodological approaches, the authors embrace the diversity of a dual field approach to open the conversation to a variety of Management scholars. Organization Theory Meets Strategy appeals to researchers interested in the perspective of firms with their bundles of capabilities and resources, but also with constraints and opportunities generated by social forces that are above and beyond their agency.

This edited collection provides a space in which various interesting research ideas are discussed. The combination of different lenses and methods is also generative of new avenues for future research.

The ebook edition of this title is Open Access and freely available to read online.

The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.

While good transparent ethical behaviour improves a company's reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm's global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.

The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.

The Emerald Handbook of Authentic Leadership is a ground-breaking interdisciplinary collection, opening the black box of leadership authenticity to advance understanding of theory and practice. It presents a wide-ranging, diverse source of new concepts, theories, insights, applications to advance thinking and practice in leadership and leadership authenticity.

The first publication of its kind, the contributors - leading scholars, researchers, business and NGO leaders, policy makers - explore differing, contrasting perspectives on the evolving, fluid subject of authentic leadership. The thematic sections examine 'The Search for Authenticity from Theory to Practice', 'The Search for Authenticity from Practice to Theory', and 'Developing Authentic Leadership Values, Understanding and Practice'.

The Emerald Handbook of Authentic Leadership is a quest for interdisciplinary insights arising out of theory and practice. It is intended for a wide readership interested in leadership and leadership authenticity in the contemporary world.

Since Masaki Imai connected the term KAIZEN with the world management arena in 1986, this approach has been used as a strategy for company development that is propelled by the participation and motivation of its employees. Centering the human being as the guiding axis of change and innovation, KAIZEN-21 establishes a practical and theoretical guide for organizations to easily implement this ancestral philosophy within their operational processes in the midst of the chaotic and complicated global environment of the 21st century.

Presenting an updated model of guiding principles, techniques, and tools, Manuel F. Suarez Barraza demonstrates how KAIZEN can be successfully applied in the context of pandemics, supply chain crises, and regional war. Beginning with the definition and origins of KAIZEN, chapters explore 5'S, standardization (Hiojunka), SDCA and PDCA cycles, as well as process innovation and kodawari-KAIZEN, or hitosukuri (management of people), closing with techniques for improving daily work, such as the the Kata of Improvement, and the author's links with the Toyota Production System (TPS) and the Mayan work model (K'AAT-KAIZEN).

If you are ready to energize your business team and revolutionize workplace practices, then KAIZEN-21 is your essential resource for prioritizing internal change and development despite all adversity.

Giving new insight into the theories behind management literature reviews, Advancing Methodologies of Conducting Literature Review in Management Domain explores a range of novel ideas on how to plan, organize, synthesize, and present the results from previous literature from across management research. Specific areas examined in this volume include planning and setting the objectivity of review papers, search processes, data selection and screening, review types and designs, and evaluation criteria, validity, and reliability.

The New Era of Global Services is the result of interviews with more than seventy international leaders. The results show that in the coming years, Global Services will tend to grow in business-to-business (B2B), business-to-consumer (B2C), peer-to-peer (P2P), an in particular peer-to-business (P2B) relationships. Deciding on locations will be a more flexible process that may include different countries, cities, and even the cloud (virtual sourcing). Therefore, an increase in delocalizing options (multi-sourcing) is expected. As a result, global labour arbitrage will create opportunities not only for secondary cities but also for cells and individuals with outstanding talents and appropriate telecommunication infrastructures. This, in turn, will foster the flourishing of companies with neither human resources of their own, nor a physical presence in a specific location.

Author Javier Pena Capobianco makes a compelling case that over the coming twenty years, the companies that thrive will be those which not only embrace technology, but also generate disruptive business models in an authentic digital transformation process. However, only those who place people and their environment at the centre of their business plans will achieve true success. This is an important book for anyone involved in Global Services, as well as business students, entrepreneurs, C-suite professionals, policy makers and business academicians.

Creative Business Education is emerging rapidly to address the needs of the creative industries including digital media, journalism, advertisement, music, marketing, films, fashion and sports business etc. Inclusive educational praxis, decolonial knowledge traditions and diverse curriculums are central to egalitarian economic development and human empowerment. As such, this edited volume explores how creative business education specifically can help to build a more diverse and inclusive environment for an increasingly diverse body of students and faculty. It discusses how students can be encouraged to succeed and excel, reflecting on the need for academic pedagogies to embrace greater inclusivity for diverse cultures.

Advancing different theoretical trends within intersectionality and the limits of its praxis, contributors deal with different forms of inequalities based on class, gender, race, religion and belief, sexual orientation, and disabilities in teaching and learning. It is important to articulate and outline the critical lineages of intersectionality within creative business education and its progressive potentials for pedagogical transformation.

Positive Communication for Leaders provides a practical model of positive communication that will immediately inspire unity and influence change in organizations. Drawing on decades of research in the fields of communication and leadership and combined experience consulting and training leaders across many professions, Julien C. Mirivel and Alexander Lyon offer concrete practices and strategies to do what feels impossible: to lead effectively, create community, and inspire positive change.
Each chapter is built around a core skill that leaders must master. With practical examples, stories from practitioners, and meaningful exercises, leaders will learn to apply the skill one-on-one, in group contexts, and across the organization. The book gets to the heart of relationship-building, recognizes that positive relationships matter greatly, and provides a blueprint for leading positively and effectively. The many practical examples offered in the chapters will help novice and experienced leaders alike navigate hard conversations with confidence.
The ability to create and maintain positive relationships is a crucial aspect of leadership in any profession, both in past and present, and has become an imperative for those who lead. This book shows how to make time and space for quality connections and how to build better relationships. It is a must-have resource for new and experienced leaders alike.
This book features:
Excerpts from interviews with experienced leaders across nonprofit, profit, and public sectors. Practical examples and case scenarios that illustrate how to communicate effectively.Concrete strategies, advice, and tips for leading difficult conversations and managing relationships effectively.Checklists in every chapter to assess your own leadership approach and set new goals.Learning boxes with meaningful exercises to apply your learning today.Opportunities to develop a communication plan for mastering the techniques and impacting the work now.

In response to the increasing move by scholars to reference other fields of knowledge in the advancement of entrepreneurship studies, this book offers an interdisciplinary approach to the study of entrepreneurship.

The author investigates five main issues about entrepreneurial processes:the origin of entrepreneurship, the purpose to achieve, the way decisions are made, the creation of entrepreneurial networks and ecosystems. Respectively, these issues are analysed from new perspectives related to other disciplines, such as mythology, philosophy, mathematics, chemistry, and biology. In this way, the book investigates pervading questions about entrepreneurial processes that are still unsolved. By adopting this novel interdisciplinary approach, the book opens up new avenues of research in entrepreneurship studies.