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Customer-Centricity in Organized Retailing : A Guide to the Basis of Winning Strategies.
・ISBN 978-981-19-3592-3 hard EUR 84.99
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| 著者・編者 | Dash, Manoj Kumar / Sahu, Manash Kumar et al., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.08 |
| ページ数 | 175 pp. |
| 言語 | ENG |
| ニュース番号 | ＜704-360＞ |
解説
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.