経営学・会計学 — 全 下位分類

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication.

Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM.

The fifth edition has been fully updated to include:

• A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises
• A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments
• A greater emphasis on managerial applications of CRM through new content to help guide managers
• An updated account of new and emerging technologies relevant to CRM
• Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)

Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor's Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.

The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation.

Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges.

The book is updated with chapters that include new research, studies, and experiences, many of which consider the fall-out from the COVID-19 pandemic on tourism. It also includes five brand new chapters, for over 50 new pages of text.

With chapters by well-versed scholars who have worked as experts in post-disaster and post-conflict tourism, the book presents a host of case scenarios along with innovative strategies that can be implemented by postcolonial, post-conflict, and post-disaster destinations to encourage travel and tourism in these areas. Topics include using tourism as a vehicle for economic recovery, educating tourists at the pre-visit stage, developing and employing postcolonial branding and self-branding, using sports tourism and food events as a marketing strategy, the ethics revolving around post-disaster consumption, and much more. The new chapters discuss tourism in the age of the coronavirus pandemic and its dramatic disruptive effect on the tourism industry. The authors delve into post-COVID tourism marketing, health and wellness education and practices, ethical considerations for tourism operators, and more. A chapter also considers the challenges of sustainable supply chain management in tour operations.

With contributions from experts in this emerging field, this volume is a rich resource for travel and tourism professionals, policymakers, researchers, and others. It creates a bridge between the conceptual discussions around "dark consumption" (tourism directed to places that are identified with death and suffering) and the urgency to develop empirical models that support destination marketing organizations in a rapidly changing world.

Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies.

Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe.

Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience.

A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.

This book explores the concept of authenticity in tourism through the analysis of six tourist sites in Guangdong Province and Macau, China.

Through a review of tourism literature, it develops the concept of pseudo-authenticity in which tourist sites and cultural products function to give signs of authenticity for tourists. This is achieved through the influence of media, authentic fakery, and facadism. Readers will gain greater insight into tourist sites in China that operate through cultural preservation, the miniaturization of cultural assets, and the replication of foreign signs through reproductions of foreign cities. The authors outline the tourist sites, an aesthetic analysis, on-site interviews with tourists, and an examination of online reviews of the sites.

This is a useful work for scholars and students of tourism studies in China and around the world, especially those concerned with issues of authenticity and the effects of commodification on cultural assets.

This book explores the opportunities, challenges, and effective approaches to organizational change regarding diversity, equity, inclusion, and belonging.

Featuring application-based case studies and practical guidelines for meaningful organizational change, this book problematizes some of the current DEI initiatives in today's organizations. It examines multiple forms of diversity (e.g., race, age, and mental health) from a variety of perspectives (e.g., leadership and employee), with case studies that demonstrate how changemaking efforts can be reimagined and implemented in better, more nuanced, and more sustainable ways to produce meaningful organizational change. Through these case studies, readers learn from organizations' successes and failures in their attempts to implement DEI practices. Each chapter concludes with explicit practical implications and/or actionable recommendations for organizational changemaking.

This text will make an impactful addition to courses in communication and diversity or organizational communication/change at the advanced undergraduate or graduate level, and will be an essential guide for professionals wishing to lead change in their organizations.

This book presents Perception Coaching (R) as a model that enables coaches to support their clients in understanding the impact of their attitudes in themselves, helping individuals, teams, and organizations reduce their inherent biases to more effectively collaborate, innovate, and support each other.

Dr. Bengtson approaches coaching through the lens of educational psychology in three parts, starting with understanding self and others, moving on to interactions and teams, and finally culture and organizations. Filled with strategies throughout, the book focuses on examining natural patterns of thinking and acting to uncover perceptual filters so that the unexamined and unexplained may be brought to light and understood. Covering topics such as emotional intelligence and communication styles, the book aims to help coaches support their clients pursue purpose, increase inclusion, and create innovation.

This book is invaluable reading for current and aspiring coaches and non-profit and corporate leaders, as well as talent development professionals.

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.

This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.

With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. Support materials include PowerPoint slides.

#1 bestselling privacy book from Taylor & Francis in 2023 and 2024!

Congratulations! Perhaps you have been appointed as the Chief Privacy Officer (CPO) or the Data Protection Officer (DPO) for your company. Or maybe you are an experienced CPO/DPO, and you wonder - "what can I learn from other successful privacy experts to be even more effective?" Or perhaps you are considering a move from a different career path and deciding if this is the right direction for you.

Seasoned award-winning Privacy and Cybersecurity leaders Dr. Valerie Lyons (Dublin, Ireland) and Todd Fitzgerald (Chicago, IL USA) have teamed up with over 60 award-winning CPOs, DPOs, highly respected privacy/data protection leaders, data protection authorities, and privacy standard setters who have fought the tough battle.

Just as the #1 best-selling and CANON Cybersecurity Hall of Fame winning CISO Compass: Navigating Cybersecurity Leadership Challenges with Insights from Pioneers book provided actionable advice to Chief Information Security Officers, The Privacy Leader Compass is about straight talk - delivering a comprehensive privacy roadmap applied to, and organized by, a time-tested organizational effectiveness model (the McKinsey 7-S Framework) with practical, insightful stories and lessons learned.

You own your continued success as a privacy leader. If you want a roadmap to build, lead, and sustain a program respected and supported by your board, management, organization, and peers, this book is for you.

This book introduces the step-by-step processes involved in using MCDM methods, starting from problem formulation, model development, and criteria weighting to the final ranking of the alternatives. The authors explain the different MCDM methods that can be used in specific manufacturing environments. The book explains the conceptual frameworks of how these methods are applied with special focus on their applicability and usefulness. The authors begin with an introduction to multi-criteria decision-making, followed by explanations of 29 MCDM methods and their applications. The final sections of the book describe helpful normalization techniques and criteria weight measurement techniques. The collection of diverse range of manufacturing applications and case studies presented here will aid readers in applying cutting-edge MCDM methods to their own manufacturing projects. As both a research and teaching tool, this book encourages critical and logical thinking when applying MCDM methods for solving complex manufacturing decision-making problems.

This textbook provides students with the skills and techniques necessary to analyse business case studies from a strategic perspective. With career development and impact in mind, the book goes beyond simply listing tools, instead teaching students how to prepare for a major strategic business case analysis project, how to position their analysis on a spectrum from reductionist to holistic approaches, how to critically engage with theory and case data, as well as how to leverage their work after completion.

A logical approach is offered, taking the reader through the analysis journey, from preparing to analyse a case study to conducting the analysis and maximising the impact going forwards. A comprehensive analysis task is incorporated, which asks the reader to reflect on a range of case data, understand the choices of analytical positioning and tool selection, and develop an analysis based on this positioning. Further pedagogical features include:

• Reflective practice exercises at the end of chapters, allowing the student to self-identify areas of strength and weakness as they develop through the process
• Worked examples based on cases reproduced in the book, allowing the student to follow the analytical process that the author went through in different analysis modes
• Quotes and analysis insights from former students who have previously conducted a strategic business case analysis, aiding reflective practice

As case study analysis continues as a core component of teaching across business schools, this unique text will help to build key skills in advanced undergraduate, postgraduate, MBA, and executive education students conducting strategic business case analysis. Support material includes PowerPoint slides as well as video content.

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

Attuned to an evolving, Internet-driven, social media-connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer.

This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

The world and its business environments are in a state of constant change. The reality today is that organizations and their leaders are faced with increasingly daunting demands for change and, unless they build organizations that can keep pace with these fast-changing environments, it will be a challenge simply to survive while, at the same time, continuing to thrive and embrace uncertainty and disorder.

One effective example of a world-renowned company that survived an existential crisis to become one of the most iconic companies in the world: The LEGO Group. In Building a Global Learning Organization (CRC Press, 2014), the authors showed how to develop and implement a global structure for learning based on the TWI (Training Within Industry) methods. In that book, you learned how the LEGO Group worked on business transformation through changes in organizational learning systems, including new ways of working and other Lean transformational initiatives. Great organizations have used that book as a benchmark for global and national rollouts of TWI programs and standard work initiatives.

In this book, you get inspiration on how the LEGO Group met these challenges by developing and implementing a framework for transformations to create a common approach to designing, leading and anchoring change in an effective and impactful way. You get insights into the journey which began by designing the LEGO Way of Change, the process of testing the approach in a bigger transformation which, based on pilot learnings, was implemented in transformational initiatives. This book outlines some of the approaches that the LEGO Group implemented in order to ensure change would be both successfully implemented and sustained, including in-depth guides on impactful interventions with both leaders and people in the organization.

The author discusses personalizing and navigating change as well as designing change in the organization and measuring its impact. You will continue learning more from specific real-life case studies from business leaders focused on different kinds of transformation, from reshaping functional teams to optimizing lead time through improved ways of working.

When it comes down to it, change is about the people side of the equation. It is easy to change strategy, process, or technology, but it is harder to change individuals, people, and their behaviors. This book will provide inspiration and guidance on how to bring the people side of change into play in an effective and impactful way.

This book explores the unique characteristics and complexities of family businesses in India. It examines the intersection of family dynamics, cultural norms, and business practices to offer valuable insights on how family businesses evolve, develop, grow, and sustain over time. With a focus on leadership and positioning for the future, this book illustrates how the family enterprise can achieve sustained growth and continuity through generations.

Covering a wide range of topics essential for understanding the Indian family business landscape, this volume:

• Studies succession planning and governance, managing family conflicts and harnessing innovation
• Analyses the various strengths and weaknesses of family businesses
• Shares insights on top-performing family businesses alongside the oldest businesses in India and across the world
• Emphasises and extensively discusses the role of women in the contemporary Indian business landscape

Insightful and engaging, this book will be useful to students, researchers, and teachers in the fields of business management, commerce, and economics. It will also be an invaluable resource for present or potential family business owners, managers, professionals, and business consultants.

There are several well-ingrained assumptions regarding the dynamics of work and business activities, which can be refuted. Some examples of these widespread assumptions in business and work environments are employees being viewed as commodities, competitors perceived as threats, companies' resources seen as limited, and customers perceived as scarce and difficult. All this leads to the question: "Is there a way to perform business activities more humanely?"

The second edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and in the workplace. When readers put these principles into practice, positive ripple effects are bound to affect other stakeholders of the organisation they work for or own.

The author has refreshed all the concepts and examples introduced in the first edition which include aspects related to mission and vision, passion, business mindset, organisational learning, improvement of business conversations, use of constructive criticism, and betterment of relationships with the most relevant stakeholders (customers, suppliers, intermediaries, community, employees, etc.). The author also includes a discussion of creativity and the innovation process as well as other relevant aspects related to a healthy business environment and provides various real-life examples of companies which have adopted a loving attitude towards their stakeholders - which has become so important in the current business environment.

With growing economic inequality and threats to the sustainability of human societies, Koh argues that cooperatives can play an important role in promoting decent work and reducing economic inequality in the twenty-first century and thus urges policy makers to reignite policy discussions on cooperatives.

This book shows how worker cooperatives are uniquely situated to empower low- and middle-wage workers and what governments can do to promote them. Koh clarifies the mechanism by which cooperatives create an upper hand over conventional companies in 'labor-intensive' sectors, thereby boosting employment potential. He also explains cooperatives' wide contribution to the Sustainable Development Goals (SDGs), including the resilience of cooperatives in times of crises and their potential to address the challenges of aging societies. Furthermore, he provides a foundational work on 'decentralized supporting mechanisms for cooperatives' based on the analysis of the case of South Korea, where the number of cooperatives increased by 2,000 percent between 2013 and 2023. Lastly, he explains how to use Official Development Assistance (ODA) to support cooperatives in developing countries, especially Private Sector Instruments (PSIs), which were introduced in 2016 by the Development Assistance Committee of the Organization for Economic Cooperation and Development (OECD).

This book will be of interest to researchers in the fields of cooperative management, development economics, and heterodox economics, as well as to policy makers and professionals.

The growth of digital technologies and Artificial Intelligence (AI) has the potential to increase global wealth and tackle some of the world's most serious problems, including economic marginalization. In contrast, these innovations may contribute to widening economic gaps and potentially threaten the stability of democratic governments. Changes in economic growth and distribution are occurring in both developed and developing countries due to the impact that new technologies are having on businesses and the workplace. This book provides answers to the question of whether the technologies of the Fourth Industrial Revolution, such as AI, will lead to greater economic uncertainty, environmental collapse, and social unrest or whether they will help achieve shared prosperity and sustainable development, and successively the Sustainable Development Goals (SDGs).

This book focuses on Human-centred AI and the responsible deployment of diverse technologies for achieving sustainable development. It examines why the human-centred approach is so crucial to long-term success. It underlines the definition of human-centred AI and its importance in creating sustainability and resilience. This book begins with a comprehensive history of the Fourth Industrial Revolution, details how to produce AI that is centred on humans in order to accomplish sustainable development in the era of the Fourth Industrial Revolution, and then goes on to discuss the need for proper management and governance of emerging technologies. The book ends by presenting a framework that will assist stakeholders in employing AI in a human-centred manner to achieve the SDGs set for 2030.

This book will appeal to scholars, academics, and researchers interested in information linked to the SDGs, AI, and Industry 4.0.

Volume 35 of Advances in Management Accounting uses a variety of methods, from experiments and case studies to surveys, to build upon existing knowledge within the management accounting discipline. Containing a diverse range of authors from Australia, Canada, New Zealand and the United States of America, this publication focuses on theoretically sound and practical research which has a cutting-edge and wide-reaching appeal to academics and practitioners.

Showcasing chapters on planning and budgeting processes, costing systems, strategic management accounting practices and performance management, this edited collection will appeal to both management accounting academics and professionals. Topics analyzed include the new management accounting ecosystem, strategic planning and budgeting, complex cost accounting systems, non-monetary preferences and cost reporting, strategic management accounting practices, customer centered strategy and relative performance information in remote work arrangements.

Advances in Management Accounting (AIMA) publishes thought-provoking volumes that advance knowledge in the management accounting discipline and are of interest to both academics and practitioners. The series seeks thoughtful, well-developed articles on a variety of current topics in management accounting, broadly defined. AIMA seeks to publish commentaries on research methodology and new management accounting areas of interest as well as papers using research methods including survey research, field tests, case studies, experiments, meta-analyses, and modeling.

Digitization of economic and management processes allows for the delivery of new value and higher efficiency in the implementation of strategic goals. This is due to the inclusion of digital technologies in the existing rules of functioning among partners involved in the flow of resources, and from their readiness for digital transformation.

A significant challenge, in practical, organizational, and scientific terms is to understand the opportunities and threats resulting from digital transformation, to identify optimal strategies for the development of business entities in new economic and management conditions, taking care to adopt collateral and proper management of new risks. Addressing this challenge to the readers - contributors indicate the latest theoretical advances, and practical examples in Latvia, Romania, and Sri Lanka, among others. This results in a synthetic look at the complex digital transformation processes of the modern world, both in terms of the underlying causes and the vast effects of the transformations and digitization of social and economic life.

Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.

Digitization of economic and management processes allows for the delivery of new value and higher efficiency in the implementation of strategic goals. This is due to the inclusion of digital technologies in the existing rules of functioning among partners involved in the flow of resources, and from their readiness for digital transformation.

A significant challenge, in practical, organizational, and scientific terms is to understand the opportunities and threats resulting from digital transformation, to identify optimal strategies for the development of business entities in new economic and management conditions, taking care to adopt collateral and proper management of new risks. Addressing this challenge to the readers - contributors indicate the latest theoretical advances, and practical examples in FinTech, The Internet of Things, and AI, among others. This results in a synthetic look at the complex digital transformation processes of the modern world, both in terms of the underlying causes and the vast effects of the transformations and digitization of social and economic life.

Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance.

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on "Coordinating Product Design, Process Design, and Supply Chain Design Decisions". As one of the world's foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021).

Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The individual chapters take a customer centric view on the challenges and opportunities of product and service customization from an operations management, information technology, entrepreneurship, marketing, and organizational perspective. The authors explore key ideas, current developments as well as future research directions.

In a unique exploration of how corporations appropriate the rights and identities of people, Richard Hardack unearths the unexpected consequences of corporate America's quest to dominate every aspect of our culture.
Not only do corporations govern our economy, but corporate personas define our identities and shape our relationships with people and the world around us. In a timely and wide-ranging study, Hardack recontextualizes the inordinate influence of corporations and corporate advertising as a legal, political, psychological, and sociological phenomenon. He connects a surprising array of topics, including advertising, pop culture, representations of nature, science fiction, legal history, the history of colonization and slavery, and the longing to transcend individuality, to show how the principles of corporate personhood-the idea that corporation are people-allow corporations to impersonate and displace actual people. Throughout, Hardack also provides a novel reassessment of the pernicious role and effect of advertising in our daily lives.
The book makes accessible a complex topic and integrates many pressing issues in the U.S., including the privatization of the public sphere; the escalating polarization of wealth and rights; unchecked corporate power, influence and monopoly; and the descent of political debate and policy into the language of advertising, branding, and entertainment. Hardack treats the assumptions that foster corporate personhood as both cause and effect, driver and symptom, of a series of transformations in U.S. society. Awakened to this foundational way corporations infiltrate most human activities and interactions, readers can better understand and safeguard themselves against systemic changes to the American economy, culture, and politics.

This two-volume set examines the need for a consciousness-based view of leadership, which emphasizes universal human flourishing, as opposed to a resource-based view, which focuses on sustaining a competitive advantage. This approach is built around three main principles: 1) Paradigm (Consciousness is primary, including complementary existence of opposites), 2) Social/Interpersonal (focusing on empathy and compassion), and 3) Individual (experiencing Oneness and expressing creativity).

Aligning leadership practices with the notion of an unbounded consciousness, this edited collection will extend literature on organizational culture, leadership, and sustainability, contributing to solving the grand challenges facing humanity.