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商品詳細
Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World.
・ISBN 978-1-032-50407-0 hard GB£ 171.99
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・ISBN 978-1-032-60310-0 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-45859-3
| 著者・編者 | Mishra, Anubhav / Vijay, Tata Sai, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.11 |
| ページ数 | 366 pp. |
| 言語 | ENG |
| ニュース番号 | ＜705-462＞ |
解説
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication.
Attuned to an evolving, Internet-driven, social media-connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer.
This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.