This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences.

This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.

This open access book offers a comprehensive and systematic debate on the key concepts and areas of application of the philosophy of science for machine learning. The current landscape of the debate about the epistemic and methodological challenges raised by machine learning in scientific fields is fragmented and lacks a common thread that helps to understand the complexity of the issue. Against this background, this book brings together expert researchers in the field, structuring the debate in ways that allow readers to navigate quickly in this evolving field of research and pave the way to new paths of philosophical and technical research. Although the book is written from the perspective of philosophy of science and epistemology, it is of interest to philosophers in a myriad of fields, such as philosophy of mind, philosophy of language, philosophy of neuroscience, and metaphysics of science, STS studies, as well as to researchers working on technical and computational issues such as explainability, trustworthiness, interpretability, transparency.

This business ethics collection is composed of a variety of original and unique journal articles published by the very first chair of business ethics in Canada, Dr. Arthur Wesley Cragg. As a moral philosopher, Dr. Cragg delves into a range of business ethics topics, including: stakeholder theory; business ethics in North America; human rights; corruption; bribery; as well as the future of business ethics. The book addresses such questions as: What are the current trends in business ethics research, teaching, and training in North America? In an industry like mining, who counts as a stakeholder and how do managers talk about corporate responsibilities?; To what extent do both the business and ethics case arguments supporting stakeholder theory hold up to scrutiny? Why should corporations obey the law? Business ethics has certainly matured as a distinct academic field, however, critical analysis of the very topics falling within the field has rarely taken place. This book addresses that gap and would be of great interest to business ethics academics, business ethics researchers and practitioners, and graduate-level students interested in the field of business ethics.

In a time when digital technology is changing every part of our lives, The Digital Shift in Organizations explores the big effects of this technological change on businesses, employees, consumers, and society as a whole.

Dubosson and Fragniere look at the good and bad points of the digital age and give useful advice for dealing with it. Chapters examine the changes that can't be seen, caused by screens, networks and digital minds, and think about what the so-called Fifth Industrial Revolution might mean. Finding out how the growth in knowledge and the vital part that education plays are changing the world of work, and the changes affecting workers today, they look at how people's buying habits have changed in the digital age, the rise of the prosumer (someone who is both a producer and a consumer), and the power imbalances created by digital ecosystems. Look into how digital citizens can help protect democracy, the problems with e-voting, and what the future might hold for digital public services.

The Digital Shift in Organizations uncovers the issues around digital manipulation, misinformation, data control and algorithmic transparency to discover how people and groups can deal with problems caused by new technology, and why it's important to balance new technology with people's well-being.

In today's rapidly evolving landscape, digital technologies are reshaping socio-economic and organizational structures. This book explores how the interaction between digital systems and ecosystems is redefining organizational models and influencing decision-making processes across various domains.

It investigates the role of digital technologies such as Artificial Intelligence (generative and non-generative), blockchain, virtual reality, big data, and the Internet of Things (IoT) in shaping new organizational scenarios and examines their impact on sustainability, human resource management in hybrid and gig work, cybersecurity, and the evolution of business models toward a circular economy.

Key topics include digital maturity, knowledge management, algorithmic transparency, digital skills, and data visualization by adopting a multidisciplinary lens and multi-method approaches. Empirical analyses, case studies, and conceptual frameworks provide insights into the challenges and opportunities of digitalization across diverse sectors, including public administration and the non-profit organizations.

The plurality of perspectives makes the book particularly relevant for scholars, professionals, and organizations seeking to understand digital transformation and leverage digital ecosystems to navigate complexities and develop innovative strategies. It is based on revised versions of selected double-blind peer-reviewed papers presented at the annual AIS Italian Chapter conference in Piacenza, Italy, in October 2024.

Jasmin Michl conducts an in-depth study on the use of Human Resource Information Systems (HRIS) in personnel development and talent management, with a particular focus on strategic areas of application and the role of stakeholders. In her analysis, the author integrates perspectives from various interest groups to identify the key challenges companies and their employees face during digital implementation projects in the HR domain. Using a mixed-methods approach, the study reveals that the successful implementation of technological projects in HR is not merely a technical issue, but rather one deeply rooted in organizational conditions and social transformation. The findings provide insights into transformational challenges and positioning issues within organizations, offering a foundation for developing practical fields of action and strategic objectives.

This book explores the vision and practice of corporate spiritual responsibility from multiple religious, philosophical, and practice traditions. It interrogates and strives to widen and deepen the current discourse of corporate social responsibility as well as contemporary conceptions, organizations and practices of business, economy, corporation, and the world. It also explores new visions and practices of leadership and management in corporations and society as well as new visions and practices of economy, self, society, and the world. It proposes Atmic (soul-attuning) Planetary paths of leadership and a New Earth Sastra for business, society and the world. It also challenges us to realize the pathology in our current models and practices of business and society and moves towards paths of corporate social healing and healing of self and society. It brings cases on corporate social and spiritual responsibility from diverse fields such as disability studies, Ayurveda, etc. The book is transdisciplinary and cultivates trans-civilizational dialogues and planetary conversations on rethinking and transforming business, economy, management and the world today.

This book explores how employee green behavior can drive sustainability within organizations. Bringing together cutting edge research by a diverse group of scholars, the book investigates the challenges of fostering environmentally conscious behavior among employees and effective methods of leveraging HR strategies to achieve long-term sustainability goals. Through insights and case studies from various industries and regions, the book critically examines the various factors and outcomes of green employee behavior, the impacts of such behavior, and the methodologies for cultivating and measuring it. With its comprehensive exploration of employee green behaviour and its impact on long term sustainability, the book serves as a valuable resource for HR professionals, sustainability practitioners, and anyone interested in the convergence of human resources and environmental stewardship.

To investigate translation essence, this book explores and applies a new method of "ferrying-comparing-fusing" in addition to the traditional ones, namely, it approaches the subject matter from periphery to center along with the research chain of practice-theory-pure theory.

This approach is new mainly due to the fact that few scholars have ever tried to connect the transcendentally oriented phenomenology and the practically oriented translation studies. By virtue of inserting two ferrying elements of Benjamin's view of translation and that of general hermeneutics respectively, this method can manage to better fuse the two disciplines.

This book generally includes the explications of Benjamin's view of translation circling around "pure language", the development of Schleiermacher and Dilthey's pursuit of "the original meaning", the detailed unfolding of the fusion of phenomenological theory of meaning and translation theories, the explication of the kernel topics of TS self given therefrom, and the prospective viewing of future studies. The intended readership mainly covers graduates and researchers in relevant spheres.

Initiative, inspiring, and interesting are three main features of this book. It will benefit scholars interested in relevant areas both on research approaches and on theoretical concerns.

To investigate translation essence, this book explores and applies a new method of "ferrying-comparing-fusing" in addition to the traditional ones, namely, it approaches the subject matter from periphery to center along with the research chain of practice-theory-pure theory.

This approach is new mainly due to the fact that few scholars have ever tried to connect the transcendentally oriented phenomenology and the practically oriented translation studies. By virtue of inserting two ferrying elements of Benjamin's view of translation and that of general hermeneutics respectively, this method can manage to better fuse the two disciplines.

This book generally includes the explications of Benjamin's view of translation circling around "pure language", the development of Schleiermacher and Dilthey's pursuit of "the original meaning", the detailed unfolding of the fusion of phenomenological theory of meaning and translation theories, the explication of the kernel topics of TS self given therefrom, and the prospective viewing of future studies. The intended readership mainly covers graduates and researchers in relevant spheres.

Initiative, inspiring, and interesting are three main features of this book. It will benefit scholars interested in relevant areas both on research approaches and on theoretical concerns.

This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It emphasizes the importance of achieving a harmonious balance between human ingenuity and technological advances, recognizing the empowering potential inherent in AI. Based on the authors' academic expertise and business insights, it presents a comprehensive overview of the various contexts in which AI can manifest and investigate AIs from different standpoints. Each chapter embarks on a journey through the literature, exploring the intersection of AI use and various aspects of business life. Through engaging, real-world business narratives, the book offers fresh insights and practical tools, including models and matrices. By exploring intriguing business case studies from technological, managerial, and economic perspectives, it reveals the multifaceted roles of entrepreneurs, managers, and policymakers in embracing this transformative technology.

Each chapter offers a theoretical discussion along with a practitioner's insights to combine theories with the real life.

In the present, slightly revised dissertation, the importance of individual care intensity is examined from the perspective of the hotel-specific service of attending to hotel guests. This involves analyzing how culture, historical industry developments, and training-relevant skills and behaviors have influenced the evolution of hotel-specific services. Based on the research question, "What significance does care intensity have for the provision of personal services?", the aim is to understand, using the example of hotel-specific personal guest care in hotels, the value it should have for guest loyalty and the quality of relationships between hotel guests, hotel employees, and the hotel operation.

The results include, on the one hand, a reassessment of personal guest care as a hotel-specific service and the establishment of the Guest Quadrant as a holistic guest care model; and on the other hand, the opportunity for hotel employees, owners, and/or operators to diagnose the individual care intensity of hotel guests from the perspective of Guest Centricity and Guest Care using proposed skills, calculation methods, and assessment tools.

This "open access" book presents the Proceedings of the First International Conference "A Digital Europe for Citizens", which was organised by the Jean Monnet Module DigEUCit, "A Digital Europe for Citizens. Constitutional and Policymaking Challenges" and the CIJ (Centre for Interdisciplinary Research on Justice, Faculty of Law, University of Porto). It focuses on three main topics - data governance, digital markets, and digital services - and brings together chapters written by legal experts who address the EU's accomplishments and future perspectives on the ongoing Digital Revolution, as well as the impact of digitalisation on the EU. Comparisons with other legal systems are also included. Adopting a holistic perspective with a focus on citizens, the book contends that constitutionalism must also be viewed in its role of ensuring democracy, an open and inclusive society, and a fair economy. It pursues an original, cross-sectoral and cutting-edge approach. In addition to discussing fundamental values and principles, the contributing authors address concrete and practical questions that arise from the EU's policy and legal framework. The aim is to bring constitutionalism to the digital stage and to advance solutions and a proper framework, building on solid foundations.
This comprehensive work will be of interest to legal scholars, academics, researchers and practitioners in the areas of European and constitutional law, data protection, competition and consumer law, as well as a larger audience of policymakers and digital entrepreneurs.

Many other books also wrestle with the question this book explores: How do judges decide cases in the American common law? But this is no ordinary law book.
The rules of the common law are grounded in precedent, and yet the disturbing truth is that competing precedents often allow judges to choose from among two or more solutions. So if the rules alone do not decide the cases, which factors prove decisive? This book takes seriously the fact that we do not actually know the answer to that question.
Another surprise is that this uncomfortable insight is a staple of the great tradition of common law writing-from the classic works by Blackstone, Holmes, and Cardozo to the innovative thinking of Duncan Kennedy, Mary Joe Frug, and Patricia Williams. This book moves beyond the usual debates and demonstrates for the first time that these differing accounts can work together to offer a meaningful approach to the challenge of judging.
They all suggest that judges should consider the entirety of the facts and circumstances of each case, together with many other concerns, including some that have long been deemed irrelevant. To assess their collective understanding, this book delves into the facts of a few contracts cases. As it does, it uncovers the lives behind the decisions, the ideas behind the doctrines, and the quiet work of judges deciding under uncertainty.
Common Law Judging is a rare achievement: a book for anyone who has ever wondered how law really works-and what it means to do law well. This is an open access book.

'This is fascinating. Well-written, an important topic, and an intellectual tour de force.' Mark A. Lemley, William H. Neukom Professor, Stanford Law School

Crowdfunding has gained increasing attention from regulators and policymakers worldwide, yet responses have varied due to its hybrid position between direct and intermediated finance, diverse business models, and limited evidence on market failures that would justify regulatory intervention.

This book provides a comprehensive analysis of how market- and regulatory-based mechanisms of investor protection interact in the crowdfunding sector and proposes a risk-based regulatory framework. It compares financial-return crowdfunding to traditional finance actors, examines how information asymmetry is addressed through voluntary disclosure, issuer signalling, and platform gatekeeping, and explores the economic functions of self-regulatory frameworks adopted by crowdfunding associations in Europe.

The book then turns to the role of law in addressing residual risks and accommodating the re-intermediation roles of platforms. Finally, it presents empirical evidence on the effects of the UK's bespoke crowdfunding regulation on market outcomes.

This book will appeal to scholars and students in law, economics, and finance, as well as to regulators and policymakers seeking a deeper understanding of crowdfunding markets and their regulation.

• KStG und KapErhStG mit Stand Juni 2025
• Konzentration auf das Wesentliche
• ABC-Darstellungen an wichtigen Stellen
• Beratungs- und Gestaltungshilfe

• umfassende und kompakte Gesamtdarstellung
• Gliederung in einzelne Themenbereiche
• kann als Grundlegung oder zur Vertiefung genutzt werden

This book delves into the transformation of organizational design and management in India. It emphasizes on the need for robustness, sustainability, profitability, and agility. It critically examines why many organizations in developing countries struggle to adapt to turbulent environments, often driven by neo-liberal values and systemic contradictions. It highlights issues, such as corporate fraud, declining public sector units, and India's slipping ranks in human development and environmental performance. Through a blend of research studies, case studies, and organizational theories, this book explores what works, what doesn't, and what needs to change. Contributions from researchers and industry professionals address organizational dynamics, design challenges, and new pathways for future viability. Offering valuable insights for scholars, practitioners, and policymakers, this comprehensive exploration is essential for understanding the complexities of modern organizational challenges and devising effective strategies for the future.

This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brueggemann demonstrates, using the example of market shares of national brands and private labels as well as retail chains, how previous market share analyses can be improved through decomposition by regular and promotional prices. The method is characterized by its high transferability to various questions in both academic and practical contexts. This innovative method can be applied not only to market share analysis but also to numerous other relative and absolute key performance indicators. Using regression analysis or structural equation modeling, this method can be used to break down causal relationships between independent and dependent variables into components.

Do you want to design the branding for global clients for a PR Agency? Be the lead anchor for your favorite network sports program? Make headlines by investigating corruption that leads to social change? How do you market yourself for these jobs? This book takes a storytelling approach to help prepare readers for a successful college career in the media industries: public relations, advertising, sports media, broadcast, and journalism. The book begins with the basics to help orient readers to college life and offer tips for coursework and campus media. Then, the author provides insights from over 14 years working with interns in public relations and his scholarship on internships to prepare readers to apply for competitive internships. The book teaches readers to sift through the fine print of internship and job postings to understand your role and responsibilities, help you prepare for the implicit and explicit expectations at the work site, and become a marketable commodity that can make you an attractive candidate for your ideal career.

This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful.

Erguen Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy aimed at increasing customer satisfaction and economic profitability. Through a carefully designed mixed-methods approach, the author examines the different market segments for Turkish event halls and categorizes customer preferences into clear segments. These insights serve as a key to understanding the relationships between customer demands, event design, and customer satisfaction, offering concrete starting points to improve the event experience. The analysis emphasizes the importance of diversifying business concepts, especially in the context of the COVID-19 crisis. It not only provides innovative insights into the fields of ethnic marketing and wedding marketing but also delivers practical guidance for improving marketing strategies for Turkish event halls in Germany, thereby representing a valuable resource for academic research as well as practical implementation in the area of event hall management

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

• Umweltvoelkerrecht
• Umwelteuroparecht
• Umweltverfassungsrecht
• Instrumente und Prinzipien des Umweltrechts
• Umweltrechtsschutz
• Klimaschutz- und Umweltenergierecht
• Immissionsschutzrecht
• Gewaesserschutzrecht
• Bodenschutzrecht
• Abfallrecht
• Naturschutzrecht

• hoechste Aktualitaet: Gesetzgebung, Rechtsprechung und Literatur bis 1.5.2025 beruecksichtigt
• strukturierte und verstaendliche studiengerechte Darstellung anhand von Faellen
• wissenschaftlich fundiert
• enge Verzahnung mit dem Pflichtfachstoff im Oeffentlichen Recht

In a world shaped by Industry 5.0, predictive intelligence, and digital acceleration, B2B marketing has become the engine of growth and innovation. This combined edition of the significantly updated "B2B Marketing" series unites strategic foundations with advanced execution. Over 40 international experts share actionable frameworks, cutting-edge tactics, and best-in-class case studies from companies like Fujitsu, Wuerth, Thyssenkrupp, and Predictores. From marketing maturity and automation to AI-driven content and account-based strategies, this guidebook delivers the insights needed to lead in a data-first world. Whether you're a CMO, strategist, consultant, or academic, this book is your essential companion for mastering modern B2B marketing. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it. Now, get both in one definitive edition.

The increasing relevance of ESG (Environmental, Social, and Governance) in financial research and practice is driven by materiality, investor demand, and regulatory developments. Since ESG initiatives often entail (high) costs for companies, the question arises whether such investments "pay off" in terms of higher performance or lower risk. Previous research has primarily focused on the shareholder value perspective. More recent studies examine ESG from a risk perspective, mainly equity-based. However, studies exploring the relationship between ESG and credit risk remain scarce, especially in the European context. From a principal-agent theory perspective, it can be assumed that creditors evaluate ESG investments differently than owners. Creditors are primarily concerned with the servicing of their claims from the company's cash flow and generally favor less risky investments. The aim of this study is to provide a comprehensive overview of the existing empirical literature and to expand it through an original empirical investigation.

This book offers a unique perspective on the evolution of scientific theories through the lens of their changing complexity.

To explore this non-trivial connection, the author draws on well-known historical cases from the philosophy of science tradition to test the central theses of the work. At the same time, the book develops a conceptual framework in which the debates on emergence and complexity play a central role.

The opening chapter provides the historical background of emergence, examining both classical and contemporary perspectives, highlighting diverse viewpoints and their contributions to the current discussion.

The second chapter turns to the foundations of complexity science, detailing its key methodologies and emphasizing the role of information in describing and modeling systems.

Building on this foundation, the book introduces a novel quantitative definition of emergent properties, grounded in the concept of parametric model complexity. It discusses how slight variations in control parameters can generate universal features and explores the implications of these dynamics for our understanding of systemic behavior.

Finally, the author shows how this framework illuminates critical aspects of scientific practice, ranging from the criteria guiding theory choice to the relationship between technological innovation and the risk of the appearance of anomalies. By combining historical analysis, conceptual innovation, and formal modeling, the book presents a compelling vision of how complexity and emergence can be predictive indicators of theoretical transformation, recognizing the moments when our current models have reached their limits.

This book provides new approaches to the debate on individuality and non-individuality in quantum mechanics, with chapters written by leading experts in the field. A significant issue in the philosophy of quantum mechanics, the choice between individuality and non-individuality, and the well-known metaphysical underdetermination between these options in quantum theory, receive here new treatment, including metaphysical, logical, and methodological analyses. Scholars and students engaged in the philosophy of quantum mechanics and the metaphysics of science, as well as philosophers concerned with the impact of quantum mechanics on their disciplines will find this book to not only new proposals and arguments for the various sides of the debate, but also new venues for exploring the subject further.