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商品詳細
Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making. 2nd ed. 現代マーケティング戦略 第2版
・ISBN 978-3-031-95920-2 hard EUR 149.99
￥40,091.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Rajagopal, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2025.11 |
| ページ数 | 439 pp. |
| 言語 | ENG |
| ニュース番号 | ＜756-435＞ |
解説
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.