株式会社極東書店トップ ＞ 商品一覧 ＞ Wedding Marketing as Ethnically Specific Event Marketing : An Empirical Study in the Context of Large Turkish Event Halls in Germany.
商品詳細
Wedding Marketing as Ethnically Specific Event Marketing : An Empirical Study in the Context of Large Turkish Event Halls in Germany.
・ISBN 978-3-658-48988-5 paper EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Kalayci, Ergün, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2025.10 |
| ページ数 | 180 pp. |
| 言語 | ENG |
| ニュース番号 | ＜756-430＞ |
解説
Erguen Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy aimed at increasing customer satisfaction and economic profitability. Through a carefully designed mixed-methods approach, the author examines the different market segments for Turkish event halls and categorizes customer preferences into clear segments. These insights serve as a key to understanding the relationships between customer demands, event design, and customer satisfaction, offering concrete starting points to improve the event experience. The analysis emphasizes the importance of diversifying business concepts, especially in the context of the COVID-19 crisis. It not only provides innovative insights into the fields of ethnic marketing and wedding marketing but also delivers practical guidance for improving marketing strategies for Turkish event halls in Germany, thereby representing a valuable resource for academic research as well as practical implementation in the area of event hall management