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商品詳細
B2B Marketing Guidebook - The Executive Masterset : Strategy, Tactics, AI, and Case Studies for Next Generation B2B Marketing.
・ISBN 978-3-032-02647-7 hard EUR 159.99
￥42,764.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Seebacher, Uwe (ed.), |
|---|---|
| シリーズ | Contributions to Management Science |
| 出版社 | (Springer, GW) |
| 出版年月 | 2025.07 |
| 言語 | ENG |
| ニュース番号 | ＜756-438＞ |
解説
In a world shaped by Industry 5.0, predictive intelligence, and digital acceleration, B2B marketing has become the engine of growth and innovation. This combined edition of the significantly updated "B2B Marketing" series unites strategic foundations with advanced execution. Over 40 international experts share actionable frameworks, cutting-edge tactics, and best-in-class case studies from companies like Fujitsu, Wuerth, Thyssenkrupp, and Predictores. From marketing maturity and automation to AI-driven content and account-based strategies, this guidebook delivers the insights needed to lead in a data-first world. Whether you're a CMO, strategist, consultant, or academic, this book is your essential companion for mastering modern B2B marketing. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it. Now, get both in one definitive edition.