Digital transformation, anchored in data and powered by frontier technologies such as artificial intelligence (AI), Generative AI (GenAI), and emerging agentic systems, is arguably the most widely pursued initiative among companies of all sizes worldwide. Digital natives and traditional incumbents alike are struggling to cope with the relentless pace of technological change.

While successful incumbents may have mastered value creation and extraction within their established core businesses, they often continue to treat digital as peripheral to their core strategy. Yet recurring flashes of potential reveal digital as a credible source of sustainable advantage, creating ambiguity about its true scope and impact. Many organisations struggle to find a clear starting point or design a roadmap, and even when initiatives begin, return on investment (ROI) and change management remain major barriers.

The second edition of this book offers theories and frameworks to understand and develop these elements, while updating and refining practical models for technology taxonomy, digital literacy, digital transformation, and paths to value. Incorporating lessons on competing in the digital era, it features real-world cases in consulting and strategy, accessible to students, instructors, and professionals without prior expertise. Designed to support teaching and learning, it remains a valuable resource for students of Business, Management and Marketing; Organisational Change; Production, Operations and Information; Management e-Business; Information / Knowledge Management; Innovation Management; Organisational Studies; and Management of Technology and Innovation.

Spanning a stellar career as the leader of large organisations across government, industry and education, Sir Alan Wilson has developed a deep insight into what 'actually' works in practice through the lens of systems analysis.

Leaders and managers face daily challenges but need to articulate and communicate their objectives and plans for the longer term in a complex and rapidly changing environment. In the first part, five key elements of the framework are demonstrated in successive chapters: systems and the 'big picture'; strategy; finance; structures; and integrating through 'making things work'. The second part reveals the urgent challenges that translate from the global and international through to national and local scales: climate change and sustainability, security, pandemics, and social inclusion. The evolution of technology, artificial intelligence, and data science demand stronger strategies, leadership, and management across all organisations at all scales. This book responds to this need by providing international case studies, a unique framework, and references to out-of-the-box thinking that can be applied to a variety of circumstances.

Leading and Management is a valuable resource for leaders and managers at all levels in any kind of organisation, particularly in universities, local authorities, government departments, industry, and those responsible for managing research.

A global creative freelance movement is happening - do you want to be part of it? Here is the playbook of freelance work practices to embrace the promise of self-employment and succeed within the growing creative sector.

The global creative economy is booming, generating over $2 trillion in annual revenue according to the UN. Post-pandemic, freelancing is on the rise, as principal income or a side hustle. This book will show you how you can take your talents, join the freelance movement, and thrive within the creative economy. From choosing a niche and launching a freelance practice, to working with clients, managing the money, and looking after yourself as a freelancer, this book focuses on developing resilient freelancers and sustainable freelance practices. This holistic approach lifts creatives to succeed in the creative industries on their own terms.

Surviving and thriving as a creative freelancer isn't easy, but mastering the skills in this book will improve the odds for recent graduates, career changers, students, and anyone aspiring to use their creative skills but unsure where to start.

Dialogues on Minds, Machines, and AI invites readers into a series of thought-provoking debates among three college seniors bound for graduate school: Sue, completing her double major in philosophy and cognitive science; John, a computer engineering specialist; and Amy, a psychology major. Through five engaging lunchtime conversations, these students bring their diverse perspectives to fundamental questions about consciousness, artificial intelligence, and the nature of mind.

The dialogues seamlessly blend discussions of popular science fiction films with critical examinations of recent AI developments, including ChatGPT, deep fakes, and other emerging technologies. Readers will explore foundational concepts at the intersection of human consciousness and machine learning: Alan Turing's influential "imitation game," John Searle's provocative "Chinese room argument," computational theories of mind, robot creativity, and the modularity of mind hypothesis. Rather than advocating for any particular viewpoint, these conversations illuminate the strengths, weaknesses, and implications of each perspective.

Perfect for undergraduate students and curious minds from all backgrounds, this accessible introduction to cognitive science requires no prior knowledge of philosophy or technical subjects. The book includes a comprehensive glossary and thoughtful study questions to enhance understanding, while a carefully curated bibliography enables readers to explore specific topics in greater depth.

Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology.

Contributors examine how fashion is evolving and offer in-depth analyses of consumer behaviour under the influence of sustainability and technology. With a particular emphasis on post-pandemic recovery, the book offers methodological advancements and epistemological insights to open the conversation on the future of fashion marketing through a critical lens.

This edited collection will appeal to scholars across fashion marketing, fashion business and consumer behaviour research and is an insightful resource for astute practitioners working at the intersection of fashion, sustainability and technology.

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.

This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.

Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.

The traditional narrative of innovation often centers around the firm, overlooking the role of the customer as the ultimate judge and beneficiary of innovations. This book challenges the firm's right to define innovation, advocating instead for a customer-centric approach.

The ultimate aim of this book is to help innovate both for and with the most critical stakeholder-the customer. To achieve this aim, the book explores various aspects of the customer perspective on innovation through five parts: 1) strategies for increasing market attractiveness through innovation, 2) commercial innovation, 3) social innovation, 4) digital innovation, and 5) innovation outcomes and prospects. Drawing on recent research from national innovation indexes in Norway, Finland, Sweden, Denmark, Spain, Belgium, and the USA, the book presents ideas and examples that explain how adopting the customer perspective on innovation can help transform challenges into opportunities and achieve higher returns.

By exploring customer-oriented strategies and discussing the implications of commercial, social, and digital innovations, the book provides a detailed guide for leaders, innovators, entrepreneurs, and students to navigate the complexities of modern business environments. It will be a valuable resource for scholars of innovation management, strategic management, and marketing.

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.

This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.

Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.

Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication-including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial responsibility (CRR), corporate social responsibility (CSR), and CEO activism-through perspectives grounded in public relations, marketing, and communication theory. The chapters examine theoretical underpinnings of sociopolitical advocacy to offer understanding of both normative and instrumental drivers of advocacy, relationship building, effective and ethical advocacy messaging, and how advocacy intersects with subdisciplines of public relations. With attention to current issues, the book also examines principles and concepts of advocacy and explains how they have been applied in research and practice in various organizational contexts to address how societal changes will impact sociopolitical advocacy research and practices in the future.

Offering both a strong introduction to topics for novices as well as a more advanced interrogation of sociopolitical advocacy for more knowledgeable readers, this book will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Chapters 1, 6, 9, and 13 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Design the leadership the future demands. You don't have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compromise.

This isn't a book about leadership theory. It's a hands-on playbook for designing influence that lasts. Grounded in a proven three-part framework-Winning Hearts, Building Your Brand, and Achieving Success-this guide will help you:

• Forge real trust and an emotional connection that makes people want to follow you
• Shape how your leadership is perceived through bold, intentional choices
• Deliver results that matter-measured in meaning, values, and legacy

Each strand strengthens the others, forming an unbreakable rope of leadership that holds under pressure and adapts through change.

This book is an invaluable resource specifically tailored for leaders, educators, and anyone keen on navigating the dynamic crossroads of leadership and personal branding, empowering professionals to ascend to new heights.

Stop improvising. Start architecting. Great leadership isn't born-it's designed.

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.

This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.

This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.

Whether you're intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespoke-and isolated-place. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data while threatening the health of our media, discourse, and sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction.

The Problem with Personalization shatters common beliefs about advertising history by showing that individualized ads are not new. Today's AI-enabled advertisers draw on past aspirations and assumptions about personalization while weaponizing data in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts through our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy.

A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we're seen and what we see in return.

Smart Freight Logistics explains how digital and data-driven tools are reshaping freight logistics from urban deliveries to regional and national supply chains.

Readers will gain comprehensive understanding of digital freight transformation through structured analysis of real-world ITS applications, case studies, and analytical frameworks. The book delivers practical insights by examining technology integration challenges, showcasing successful implementations across global logistics environments, and providing decision-making tools for optimizing freight operations. Key topics include last-mile delivery optimization, urban freight management, autonomous vehicles, blockchain for supply chain transparency, and sustainable logistics strategies. Through these elements, readers will develop skills to reduce operational costs, enhance supply chain visibility, improve resilience against disruptions, implement data-driven logistics management, and design more sustainable freight systems adaptable to rapidly changing market conditions.

This book serves postgraduate students in Transport Planning, Logistics, and Supply Chain Management programmes, along with researchers and industry professionals seeking evidence-based solutions for modern freight logistics challenges.

Corporate Short-Term Financing in Europe offers a thorough analysis of how European companies manage liquidity, with a particular focus on trade credit and bank credit as key instruments. Drawing on rich cross-country data, this book examines the relationship between trade credit and short-term bank loans, analysing when firms substitute one for the other or use them together to optimise cash flow. With Europe's financial systems ranging from bank-based systems to market-driven economies, this study uncovers how firm size, industry, and national context shape short-term financing strategies. The book also addresses how financial crises and regulatory shifts affect corporate short-term funding decisions. Combining theoretical frameworks with empirical evidence, the book provides fresh insights for academics, policymakers, financial managers and business leaders concerned with corporate liquidity, SME support and financial resilience, and practitioners involved in credit risk assessment and working capital management. Essential reading for anyone managing short-term corporate finance in today's fast-changing environment.

A plethora of empirical studies on corporate finance do not yield clear results, making it difficult to draw consistent conclusions. Meta-analysis is a method that integrates the results of primary studies, identifies and eliminates the influence of publication bias, and allows for the examination of factors affecting the heterogeneity of these results. This book aims to disseminate knowledge about meta-analysis as a research methodology in the field of corporate finance. It highlights the additional benefits offered by meta-analysis compared to the results of primary research while discussing the limitations of this method. It presents the research procedures used in meta-analysis, but its originality lies in the fact that the starting point is not a write-up of the method but an outline of contemporary research issues in corporate finance. A significant part of this book is devoted to illustrating the meta-analytical approach to these issues, preceded by examples of meta-analysis in other fields of science for comparison. In addition, this book addresses the question of whether and how meta-analysis integrating the results of primary research can contribute to the development of corporate finance theory.

This book is intended for researchers specializing in finance, especially corporate finance, conducting empirical research; doctoral and master's students in finance; and analyst-practitioners conducting research for use by government institutions or large corporations.

Chinese Insurance Contracts: Law and Practice was the first systematic text written in English, offering a critical analysis of the major principles, doctrines and concepts of insurance contract law in China. Thoroughly revised and updated to reflect the many developments within both professional and research environments since its original publication, this second edition also features two new chapters for understanding the law relating to insurance intermediaries and the mechanisms of insurance dispute resolution. The book provides a comprehensive picture of Chinese insurance contract law, to facilitate a wider understanding of the relevant rules of law. Elements of insurance contract law are critically examined, and it presents rules of law on some special types of insurance contract, such as life insurance, property insurance, liability insurance, motor vehicle insurance, reinsurance, and marine insurance. The deficiencies and shortcomings of the law and practice are identified and analysed; suggestions and recommendations on how to reform the law are presented. Chinese Insurance Contracts also offers legal and practical advice to insurance professionals on how to draft clauses to avoid contractual pitfalls. Pertinent cases are used to illustrate the difficulties which can arise in applying the principles in practice. This book is essential reading for insurance companies and legal practitioners looking to do business in China, as well as a vital reference for Chinese lawyers practising insurance law. It will also be a useful resource for students and academics studying Chinese law.

The book examines South Korea's evolving role in the global economic legal framework by analyzing how this developed nation navigates complex trade relationships, shapes international norms, and addresses emerging challenges in a rapidly changing world order.

Through detailed case studies of South Korea's economic diplomacy with major partners, it traces the country's strategic transition from adhering to GATT rules to becoming a leader in regional free trade agreements. It also explores South Korea's innovative methods of integrating sustainability and digitalization into its trade policy. The book provides a clear understanding of how a developed Asian economy balances domestic priorities with international obligations. By investigating the causal mechanisms behind its policy choices, the book assesses the strengths and weaknesses of South Korea's strategies as an influential middle power, and their global impact.

This book will be of interest to scholars and policymakers in international economic law, comparative law, international trade and investment law, particularly those interested in Asian perspectives on global economic governance.

This book uncovers the controversies around the suspended prison sentence, its main aims and features, and the role that it occupies within the wider criminal justice context. Suspended prison sentences were introduced in Central and Eastern European (CEE) states as alternatives to short prison sentences: although they were initially generally conceived of as exceptional penal tools, over time, they became the most imposed and dominant penal sanctions and, in that sense, a defining feature of criminal justice systems in the region.

The book provides a rich source of information about the development and features of suspended sentences in eight CEE countries, a topic that, although of great importance due to their frequency, has received only scant academic attention. Employing a legal, socio-legal, and criminological approach, it achieves this goal through individual chapters on eight countries (Czechia, Estonia, Hungary, Poland, Romania, the Russian Federation, Serbia, and Slovenia), and also through three general chapters, which outline the main specificity of the region as a whole but also present nuances between different countries.

The book will be of interest to a wide variety of academic researchers who study crime, punishment, and the penal system, and especially to those interested in sentencing. Given the huge discrepancy in the frequency of use of this sanction in CEE countries and the frequency of use of parole in contemporary practice, the work provides unique insights into the potential and desirability of its wider use, particularly due to the minimal supervision that it requires in examined countries. The book therefore seeks to critically inform current thinking on the value and appropriateness of particular forms of sanctions in responding to crime.

This book offers a critical reconsideration of the theatrical nature of jurisdiction, as it examines how legal proceedings are regularly framed by or turned into a public spectacle.

In legal cases, all those involved must play their parts, according to the rules, on a stage that is open to public scrutiny. As this book demonstrates, however, the affordances offered by new media, in a society spellbound by spectacle and embroiled in the polarization that accompanies it, can easily disrupt the theatrical nature of the court case. The book is divided into two parts. In Part 1, cases - from the Netherlands, the United States, Italy, Brazil, India, Germany, and Russia - show how populists, insurgents, corporations, and states play the judiciary by probing its limits or the rules of the game, often by twisting the proper intent of legal regulation or by formally making a farce of jurisdiction. In Part 2, the chapters deal with weaknesses in the theatrical nature of the judiciary in a time of spectacle. Here, the central issue is how the judiciary is threatened by dramatic forms of excess: forms that exceed the frame and stage of jurisdiction's own theatricality. Bringing cultural analysis and play studies in conversation with legal analysis and legal philosophy, the book shows how the theatrical nature of the judiciary is more and more challenged by the force of the spectacular, and with it a strategic and tactically malevolent play of powerful actors that fragments collective feelings for justice, and instrumentalizes the law in the service of particular interests.

Law, Spectacle, and the Play of Jurisdiction will appeal to scholars and students in legal theory, law and literature, and others with relevant interests in politics, media, theatre and cultural studies.

This book examines what it identifies as an increasing juridification of politics. This term refers to the use of law by both state and non-state social actors to advance their political demands and strategies.

Juridification is often portrayed as a depoliticising, even democratising, process; it is frequently attributed to the logics of neoliberal governance. In this view, a small number of litigants appealing to a few unelected judges for political change seems to bypass representative institutions and, with them, the democratic will. This book challenges that narrative. By tracing the genealogy of juridification and examining its performative role in present-day democratic practices, it offers a more nuanced understanding of the relationship between juridification and democracy. Combining theoretical inquiry with case studies of human rights adjudication, it reveals how courts have become arenas of political struggle where the supralegal values of democracy are named, claimed, and contested, and how this process reverberates far beyond the courtroom, supplementing rather than supplanting democratic decision-making.

The Juridification of Democracy will appeal to scholars and postgraduate students in the fields of political theory, law, critical theory, continental philosophy, socio-legal studies, and social and juridical anthropology.

This book offers a pivotal concept, model, and tool called "Drench" that meets the need within organizational transformation to internalize, abide, and sustain the insights, learning, and the energy for change generated during an Appreciative Inquiry (Ai) or any other organization development (OD) process.

Drench is an active, non- action (state of presence) that helps an organization celebrate the discovery of strengths, soak in the dream of transformation, and allow the future to emerge. It facilitates a shift in the organizational consciousness and helps develop a belief in its ability to sustain the transformation. Bringing together field experiences, conceptual understanding, and practical tools, and with a foreword by Dr. David Cooperrider, this book introduces Drench as an addition to the existing 5- D model of Ai. The book is divided into three parts: the first part introduces Drench in the context of organizational transformation through Ai; the second part consists of case studies from our experiences of facilitating organizational transformation; the third part offers a set of practical tools and models that can be combined in a logical as well as intuitive way for deeper results.

Challenging conventional notions of change and development by providing a helpful set of concepts, models and a toolbox for organizational transformation, this is a useful book for change consultants, facilitators and coaches who use OD and/ or Ai for transformation.

A Frequency Dictionary of Multi-Word Expressions in British English presents 5,000 of the most common multi-word expressions (MWEs) in contemporary British English, based on data from the British National Corpus 2014.

Organised into ten functional categories - including idioms, phrasal verbs, collocations and academic or speech formulas - the dictionary provides detailed frequency, dispersion and association metrics for each entry. Visual aids such as collocation graphs, sparklines and thematic boxes support comprehension and practical use. It is a comprehensive, research-based resource for understanding and using natural, high-frequency expressions in spoken and written English.

Additional support materials for this book are available at https://lancslex.lancaster.ac.uk.

Designed for learners, educators and researchers, the dictionary highlights real-world phraseology across genres and registers.

This significant book sheds light on the possibilities and importance of undertaking interdisciplinary research between tourism and adjacent disciplines in order to further promote the values and contributions of tourism research in both academia and society.

The book critically explores the nexus between interdisciplinary research and tourism while also unpacking methods of tourism education through the lens of interdisciplinary research. Drawing on cutting-edge interdisciplinary tourism research, this volume ranges across various geographical regions and covers important contemporary themes such as gender tourism, senior leisure tourism, and the impacts of health and wellbeing on tourism experience.

Written by leading academics, this insightful volume will be of interest to students and researchers working in tourism, sociology, anthropology, geography, and related disciplines.

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

The book offers an extensive examination of qualitative research approaches, beginning with established techniques like focus group interviews (FGI) and individual in-depth interviews (IDI), before exploring innovative ethnographic methods that reveal authentic consumer motivations, needs, values, and attitudes. Readers will gain profound insights into the psychological underpinnings of consumer behaviour, including cutting-edge understanding of unconscious and automatic cognitive processes that drive purchasing decisions. This thoroughly revised second edition features an expanded chapter dedicated to digital research methodologies, covering online and video-based focus groups, social media analytics, mobile ethnography, and the revolutionary integration of artificial intelligence in consumer research. Distinguished by its practical orientation, the text incorporates diverse international case studies from market-leading organisations including PepsiCo, Unilever, Danone, Nestle, Aviva, and Citibank, demonstrating how theoretical concepts translate into actionable insights across various industries and cultural contexts.

This definitive work serves as indispensable reading for advanced undergraduate and postgraduate students specialising in marketing research, consumer behaviour, and consumer psychology.

This book offers complementary online resources including comprehensive chapter-by-chapter PowerPoint presentations.

To address the gaps in both theoretical and empirical research within the existing international management literature, this book explores several critical issues related to resilience and ethics in an evolving global landscape. The environmental and economic upheavals necessitate not only the adaptation of firm strategies but also a rethinking of these strategies in response to ongoing change. The book provides a comprehensive overview of these challenges across four main dimensions: resilience within the international context, the imperative evolution of higher education globally, the commonalities in addressing similar challenges across different geographical regions, and the ethical dilemmas posed by an increasingly dynamic world.

The aim of this book is to offer an in-depth analysis of the theoretical and practical dimensions of resilience and ethics in international business, with particular focus on the evolution of corporate strategies following crises and the ethical considerations that emerge in such contexts. Additionally, the book seeks to aid managers and academics in developing a more nuanced understanding of the contemporary challenges in various facets of international management.

To address these issues, the book covers topics that have not been thoroughly investigated or researched in the field of international management.

What does it take to succeed as a corporate trainer? Training Zen provides a clear roadmap rooted in evidence-based practices and field-tested across hundreds of organizations.

Written for external facilitators, internal trainers, and L&D specialists, Training Zen is a comprehensive guide to the knowledge, beliefs, skills, and practices that consistently bring outstanding results in training workshops. It also provides advice on planning and design, common problems and their solutions, as well as career development and the management of key professional relationships and business matters.

Drawing on decades of experience as a training designer, facilitator, and trainer of trainers, author Truett Black reveals what the most effective practitioners do to make each learning event a success.