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商品詳細
Dynamic Fashion Marketing : Internationalisation, Sustainability and Technology.
・ISBN 978-1-032-85764-0 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-51974-4
| 著者・編者 | Bai, Huifeng / Tassiello, Vito (eds.), |
|---|---|
| シリーズ | Routledge Studies in the Fashion Industry |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.01 |
| ページ数 | 262 pp. |
| 言語 | ENG |
| ニュース番号 | ＜759-461＞ |
解説
Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology.
Contributors examine how fashion is evolving and offer in-depth analyses of consumer behaviour under the influence of sustainability and technology. With a particular emphasis on post-pandemic recovery, the book offers methodological advancements and epistemological insights to open the conversation on the future of fashion marketing through a critical lens.
This edited collection will appeal to scholars across fashion marketing, fashion business and consumer behaviour research and is an insightful resource for astute practitioners working at the intersection of fashion, sustainability and technology.