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The Routledge Companion to Critical Marketing. 2nd ed. M.タダジュースキー他編 批判的マーケティング必携 第2版
・ISBN 978-1-032-91101-4 hard GB£ 260.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-56134-7
| 著者・編者 | Tadajewski, Mark / Higgins, Matthew et al. (eds.), |
|---|---|
| シリーズ | Routledge Companions in Marketing, Advertising and Communication |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.03 |
| ページ数 | 610 pp. |
| 言語 | ENG |
| ニュース番号 | ＜759-471＞ |
解説
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.
This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.
This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.