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Essentials of Pricing Analytics : Tools and Implementation with Excel. 2nd ed. 価格分析要説 第2版
・ISBN 978-1-032-98981-5 hard GB£ 171.99
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・ISBN 978-1-032-98977-8 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-60168-5
| 著者・編者 | Haugom, Erik / Alnes, Per Kristian, |
|---|---|
| シリーズ | Mastering Business Analytics |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.02 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜759-465＞ |
解説
This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.
Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.
This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.
Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.