Donzé, Pierre-Yves / Pouillard, V. / Roberts, J. (eds.), The Oxford Handbook of Luxury Business. (Oxford Handbooks) 656 pp. 2022:2 (Oxford U. Pr., US) <664-1378>
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Ladkin, Donna, Mastering Ethics in Organizations : A Self-Reflective Guide to Developing Ethical Astuteness. 2nd ed. 288 pp. 2021:8 (E. Elgar, UK) <664-1300 664-1320>
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Key features of the second edition include:
Offering curated contextualized insights into the field, this textbook will be ideal reading for MBA business ethics courses, as well as Masters courses in leadership. It will also benefit Continuing Professional Development audiences dealing with ethical situations.
Meyer, Renate E. / Leixnering, Stephan / Veldman, J. (eds.), The Corporation : Rethinking the Iconic Form of Business Organization. (Research in the Sociology of Organizations) 308 pp. 2022:1 (Emerald, UK) <664-1301>
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For more than a century, the corporation has shaped our thinking of organizations. This deeply institutionalized form is still regarded as both the iconic business organization and the core structural unit of our economic order. Today, however, it stands at a crossroads. Economic, social, and environmental failures of the recent past as well as misconduct and scandals are widely associated with deficits of the corporate form and its governance.
The Corporation engages with current issues of the corporation as an institutionalized organizational form, approaching the concept from the backgrounds of organization theory, law, and economics, combining different theoretical views and empirical approaches. This volume addresses the corporation's entanglement with capitalism, examines a spectrum of constitutive features and purposes of the corporate form, offers historical perspectives on its emergence, and provides reflections on its future development.
Encouraging you to rethink the corporation, each contribution also adds to the conceptual development of the corporate form as the iconic business organization.
Muthukumar, N. / Ganesh, K. / Mohapatra, Sanjay et al., Organizational Culture and its Impact on Continuous Improvement in Manufacturing. 272 pp. 2022:1 (Emerald, UK) <664-1303>
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As manufacturing companies become global, excellence will be key to the survival of Indian manufacturing businesses. Despite India's good performance on the export front in recent years, India is being outperformed by its competitors. Indian manufacturing companies must compete with global companies and become world class organizations to be competitive.
Organizational Culture and its Impact on Continuous Improvement in Manufacturing presents detailed insights into recent studies, providing solutions that can be scaled up at a global level. The lack of competitiveness of Indian companies is attributed to culture in the organization as well as an inability to introduce world class manufacturing tools which would allow them to become globally competitive.
All the qualities needed to become world class are not currently available, and it is imperative to understand this gap through the detailed research this book presents to ensure India's manufacturing companies can compete.
Rice, Rebecca M., Communicating Authority in Interorganizational Collaboration. (Routledge Studies in Communication, Organization, and Organizing) 144 pp. 2021:11 (Routledge, UK) * paper 2024 <664-1305 664-3449>
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The book offers an in-depth analysis of the challenges of establishing authority within collaborative efforts. It introduces the concept of cumulative authority, arguing that communicating authority effectively is key to the creation and success of collaborations.
Rice uses a communication-as-constitutive of organizations perspective to reconsider organizational authority, typically thought of in terms of leadership, as instead negotiated in communication among collaboration members as they attempt to influence the collaboration's direction. Drawing from an extensive two-year case study of emergency management collaborations, the book traces potential influences on collaborative authority, including members' knowledge and expertise, organizational structures and hierarchies, and the material world, including documents, technologies, and the natural environment.
This book is a valuable empirical resource for organizational communication and management students and scholars. It will also appeal to community collaborators and organizers, and contains advice and reflection questions for practitioners.
van Bree, Jeroen, Organization Design : Frameworks, Principles, and Approaches. 188 pp. 2021:8 (Palgrave Macmillan, UK) <664-1311>
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This upper-level textbook provides a practical guide to the field of organization design, grounded in academic literature. It is set apart from other books on the topic by its commitment to be relevant to Master's students, as well as practitioners looking for evidence-based guidance.
The book provides a solid theoretical background for students, defining what organization design is, exploring the history of the field, and describing established frameworks and theories. It then investigates why organizations may seek to embark on a re-design, and what a well-designed organization looks like, referencing case studies and the author's own research. From there, it takes students through how organization design occurs, examining various models for intervention, the core steps in designing an organization, and what challenges a practitioner may face, all illustrated by stories from the field. This book includes a wide range of didactic elements for students, including learning objectives, case study examples, review questions, and further reading. It examines the impact of new ways of organizing, and draws on the author's years of experience as a consultant to ensure that academic theory is seamlessly melded with practical application.
Castelo Branco, Manuel, Corporate Social Responsibility, the Fight Against Corruption and Tax Behaviour. (CSR, Sustainability, Ethics & Governance) 133 pp. 2021:7 (Springer, GW) <664-1313>
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This book introduces in an accessible way how CSR and its reporting are being used to address problems of corruption and tax evasion or tax avoidance. It discusses the efforts, both of organizations and governments to integrate these issues into CSR practices and the developments that have occurred at the levels of national and international legislation. The book analyses governments efforts to compel or try to induce companies to have practices more in line with what is expected of them in terms of combating corruption and paying their fair share. The book is suitable for students of CSR and Business Ethics, practitioners and researchers on CSR and corporate issues.
長野史麻他編 日本における企業の社会的責任とジェンダーの平等 Eweje, Gabriel / Nagano, Shima (eds.), Corporate Social Responsibility and Gender Equality in Japan : Historical and Current Perspectives. (CSR, Sustainability, Ethics & Governance) 244 pp. 2021:10 (Springer, GW) <664-1315 664-3864>
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This book examines key issues in gender equality and corporate social responsibility in Japan. Legal compliance, the business case and social regulation are examined as driving factors for enhancing gender equality in corporations. In turn, case studies from various contexts, such as the hotel industry, retail and financial services companies add practical insights to the theoretical debate. The role of governments, NGOs and supranational organizations is examined as well. Given its scope, the book will appeal to undergraduate and graduate students, scholars, policymakers and practitioners interested in advancing the gender, CSR and sustainability debates.
Schulenkorf, Nico / Schlenker, Katie / Rammal, H. et al., Managing and Leveraging Events : Business and Social Dimensions. (Routledge Advances in Event Research Series) 164 pp. 2021:11 (Routledge, UK) * paper 2024 <664-1362>
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This book explores and advances the latest concepts and developments in event management theory and practice.
Drawing on the ever-growing event management literature - and supported by theories and concepts from parent disciplines - the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.
This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.
Monaco, Salvatore, Tourism, Safety and COVID-19 : Security, Digitization and Tourist Behaviour. (Routledge Insights in Tourism Series) 164 pp. 2021:11 (Routledge, UK) * paper 2023 <664-1359>
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This book offers empirical insights on key challenges faced by the travel and tourism industries in the post-COVID-19 era. The desire to make tourism safe is gaining ground, but what does this mean? This book explores the guarantees travelers want in the postpandemic era and how individual territories are predicting and responding to these needs. It explores the role of innovation and digital solutions, assures tourists different ways of using services, both physical and digital. It considers how the commitment of smart tourist cities to technology, sustainability and accessibility is able not only to improve the quality of travelers' tourist experience, but also the quality of life of local inhabitants. This book considers the main solutions that many destinations are already experimenting, around the world to respond to the new safety demands of travelers.
Tolstikov-Mast, Yulia / Bieri, Franziska et al. (eds.), Handbook of International and Cross-Cultural Leadership Research Processes : Perspectives, Practice, Instruction. (Leadership: Research and Practice) 618 pp. (Routledge, UK) <664-1255 664-1277>
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An invaluable contribution to the area of leadership studies, the Handbook of International and Cross-Cultural Leadership Research Processes: Perspectives, Practice, Instruction brings together renowned authors with diverse cultural, academic, and practitioner backgrounds to provide a comprehensive overview and analysis of all stages of the research process.
The handbook centers around authors' international research reflections and experiences, with chapters that reflect and analyze various research experiences in order to help readers learn about the integrity of each stage of the international leadership research process with examples and discussions. Part I introduces philosophical traditions of the leadership field and discusses how established leadership and followership theories and approaches sometimes fail to capture leadership realities of different cultures and societies. Part II focuses on methodological challenges and opportunities. Scholars share insights on their research practices in different stages of international and cross-cultural studies. Part III is forward-looking in preparing readers to respond to complex realities of the leadership field: teaching, learning, publishing, and applying international and cross-cultural leadership research standards with integrity. The unifying thread amongst all the chapters is a shared intent to build knowledge of diverse and evolving leadership practices and phenomena across cultures and societies.
The handbook is an excellent resource for a broad audience including scholars across disciplines and fields, such as psychology, management, history, cognitive science, economics, anthropology, sociology, and medicine, as well as educators, consultants, and graduate and doctoral students who are interested in understanding authentic leadership practices outside of the traditional Western paradigm.
リーダーシップと企業倫理 第2版 Flynn, Gabriel (ed.), Leadership and Business Ethics. 2nd ed. (Issues in Business Ethics) 440 pp. 2021:11 (Springer, GW) <664-1316>
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This book offers new and challenging approaches to business ethics that successfully link theory and practice thereby overcoming lacunae and inadequacies in much of the literature concerning ethics and governance, a theme that recurs with remarkable frequency in the history of business ethics as an academic discipline. This work provides imaginative and innovate proposals for the indispensable coupling of virtue, integrity, and character with global business, finance, and banking. The volume seeks to overcome the marginal status of business ethics in universities, business, and enterprise by demonstrating that virtue ethics is an important step in the direction of an adequate response to the leadership issue. This new edition of a popular work points to new ways of achieving an ever more urgent coalescence of ethics and business. It proposes practical advice and viable suggestions to business people on what is right and wrong in business. The volume makes a vital contribution in thearea of education that should serve the ongoing development of top leaders. In the important domain of women in leadership, the volume provides new solutions that break boundaries on the global stage. The work challenges unethical marketing of human images with important implications for citizenship and society. The volume contains creative suggestions for the use of spirituality and human development for the enhancement of business and society. The significantly extended second edition includes an exciting line up of leading academics and practitioners in the audacious hope that something may change for the better in the realms of business and banking.
Fracarolli Nunes, Mauro / Lee Park, Camila, Business Ethics and Environmental Fraud : Improper Competitive Advantage in the Age of Green. 299 pp. 2021:6 (Palgrave Macmillan, UK) <664-1317 664-3280>
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As environmental legislation grows more stringent in response to the escalating climate crisis, some of the world's largest corporations have adopted fraudulent mechanisms to keep their margins of profit, and achieve improper competitive advantage. Such mechanisms can lead to problems in the supply chain, a decrease in market value, diminished trust in brands, increased surveillance of companies, as well as damage to the environment.
This book offers a holistic view of the nature and consequences of environmental fraud, bringing together practical examples, empirical research data, and management theory. It will be of interest to academics working in the fields of sustainability management, business ethics, and corporate social and environmental responsibility.
Hooker, John, Advanced Introduction to Business Ethics. (Elgar Advanced Introductions) 160 pp. 2021:8 (E. Elgar, UK) <664-1319>
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This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today's business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Key features include:
- examples and case studies that illustrate ethical reasoning in complex business dilemmas
- exploration of business ethics in relation to environmental, social, and financial sustainability factors
- coverage of cross-cultural business ethics, technological unemployment, and the ethics of artificial intelligence and machine learning.
This Advanced Introduction will be a valuable resource for academics and advanced students of business ethics and trust, business leadership, and corporate social responsibility. It will also be beneficial for business managers who wish to build an ethical organization, as well as technical personnel who incorporate ethics into automated systems.
Meinhold, Roman, Business Ethics and Sustainability. 196 pp. 2021:12 (Routledge, UK) <664-1322 664-3299>
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This book equips readers with the knowledge, insights and key capabilities to understand and practice business activities from ethical and sustainable vantage points.
In our interconnected global business environment, the impacts of business activities are under increased ethical scrutiny from a wide range of stakeholders. Written from an international perspective, this book introduces the theory and practice of ethical and sustainable business, focusing in particular on eco-environmental sustainability, intergenerational responsibilities, current disruptive technologies, and intercultural values of the business community and consumers. Written by an expert author who also brings to the fore non-Western concepts and themes, this book:
- features positive case studies, as well as transferrable and applicable key insights from such cases;
- highlights the importance of taking cultural differences into account;
- takes a transdisciplinary approach which considers findings from research fields including conceptual and empirical business ethics, behavioral economics, ecological economics, environmental ethics, and the philosophy of culture;
- weaves in pedagogical features throughout, including up-to-date case studies, study questions, thought experiments, links to popular movies, and key takeaways.
Written in an accessible and student-friendly manner, this book will be of great interest to students of business ethics, environmental ethics, applied ethics, and sustainable development, as well as business practitioners striving toward ethical, sustainable, and responsible business practice.
Thakhathi, Andani (ed.), Transcendent Development : The Ethics of Universal Dignity. (Research in Ethical Issues in Organizations) 276 pp. 2022:1 (Emerald, UK) <664-1323>
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Is it possible for Africa to rise above its present unfulfilling conditions for good? Can poverty, inequality, corruption, maladministration, and intolerance be overcome? This special volume of Research in Ethical Issues in Organizations argues that it certainly is.
The epoch of Transcendent Development has arrived, and an authentic African philosophy is at hand to understand it.
In this landmark scholarly anthology, seven chapters blaze a trail towards an African philosophical ethos for organisational and business ethics rooted in the complex South African experience.
With almost unmatched sociocultural diversity, South Africa is an ideal melting pot for the great unity-in-diversity experiment of Universal Dignity. If the disparate people of planet earth have any fighting chance of averting the looming dystopian existential crisis inherent in unsustainable development, the hopes thereof begin in the South. Identity-based polarisation and its attendant torment of destructive strife must be exchanged for a mutually beneficial ethos of fulfilment, that truly "leaves no one behind". This volume offers meaningful pathways to this haven of "Ubuntu".
Edited by Dr. Andani Thakhathi, this special volume of seven chapters presents insightful gems of wisdom that clarify how the self-fulfilling cycle of "Compound-Indignity" may be overcome through the systematic operationalisation of Bantu Wisdom as Transcendent Development. Collectively, the chapters in this special volume contain morally courageous, creative storytelling prose offering paradigm shifts, empirical evidence and surprising "antenarratives" that explain how a harmonious Africa may be realised, starting in the Mother Continent's Southern-most tip.
Gerhardt, Megan / Nachemson-Ekwall, Josephine / Fogel, B., Gentelligence : The Revolutionary Approach to Leading an Intergenerational Workforce. 296 pp. 2021:8 (Rowman & Littlefield, US) <664-1326>
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"Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives." Library Journal, Starred Review
Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce presents a transformative way to end the generational wars once and for all. This book first introduces Gentelligence as a powerful business strategy and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Readers will learn how an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change.
Gentelligence shares groundbreaking evidence that will have readers thinking about their generationally diverse workforce in an entirely different way. Readers will discover:
Where generational conflict originates, and how it results in both dangerous ageism and reverse ageism in today's workplaces.Why the generation gap stems from a misunderstanding of shared core values across all generations. How to find essential common ground with colleagues, both older and younger, and recognize the unique needs that come with different generational identities. How generational shaming leads us to view those from other generations as competitors rather than collaborators, further damaging employee engagement, team dynamics, innovation, and organizational culture. How leveraging the unique strengths of each generation at work can lead to a win-win outcome for all. How traditional views on leadership have been turned upside down as a result of new generational dynamics, with many employees currently being led by managers that are younger than themselves, and older leaders struggling to make sense of changing norms around authority and power. Gentelligence reveals the opportunities within an intergenerational workforce and provides actionable tools to help leaders build Gentelligent organizations. Unlike other books on generational leadership, this book rejects common stereotypes assigned to different generations, replacing them with a deep understanding of why those who grew up in different times may behave in unique and valuable, ways. We challenge leaders to go beyond simply accepting generational differences to leverage them proactively to increase engagement, innovation, and organizational success.
Maxwell, Claire / Yemini, Miri / Mygind Bach, Katrine, Nurturing Mobilities : Family Travel in the 21st Century. (Networked Urban Mobilities) 138 pp. 2021:10 (Routledge, UK) * paper 2023 <664-1358>
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Nurturing Mobilities employs new empirical material and an innovative theoretical framing to bring new clarity to why families travel today - and what happens when they do. The authors argue that an imperative to 'think with mobility' and to 'aspire to be mobile' shapes identities, futures, and family practices.
Drawing on data that examines family travel practices - typically short-term trips - across the working-, middle-, and globally mobile middle-classes, Nurturing Mobilities describes how families travel, why they travel, and the role young family members play in curating family travel. Vitally, it examines the two biggest contemporary issues in global mobility: COVID-19 and climate change. How has COVID-19 changed travel motivations in a world beset by lockdowns and diminished finances? How are concerns around climate change, and engagements with global citizenship education, changing family travel practices?
Nurturing Mobilities illuminates new ways in which social class divergence is forged through movements across borders. The authors' theoretically inter-disciplinary approach delivers a full analysis of the apparently divergent processes that differentiate family travel along social class lines, yet also allow travel to play a core role in social mobility. This book is a vital resource for scholars and students studying mobility, globalisation, social class, and climate change engagement.
Kelloway, E. K. / Cooper, Cary (eds.), A Research Agenda for Workplace Stress and Wellbeing. (Elgar Research Agendas) 264 pp. 2021:10 (E. Elgar, UK) <664-1330 664-4222>
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This insightful Research Agenda considers the current state of research into workplace stress and wellbeing and maps an innovative programme for future investigation that can advance understanding of the interrelationships between work and wellbeing.
Bringing together international contributors to outline the field, the book examines the various costs and impacts of workplace stress on employers and employees. Chapters address key features of the workplace that influence employee wellbeing, including technology use, leadership, work-family relationships and aggression, as well as the unique contemporary effects of Covid-19 on wellbeing. Identifying both substantive and methodological questions that remain unanswered, the book considers the benefits of intervention strategies that are designed to enhance individual wellbeing in the workplace.
Offering a unique picture of the field, this timely book is crucial reading for researchers and graduate students focused on work and wellbeing who are looking for new and innovative avenues for research. Managers and other practitioners will also benefit from its practical insights into the challenges posed by workplace stress and the potential strategies for managing stress.
Kwok, Andrei O. J. / Watabe, Motoki / Ahmed, Pervaiz K., Augmenting Employee Trust and Cooperation. 133 pp. 2021:6 (Springer, GW) <664-1332>
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This book is an essential guide for academics and practitioners to understand employees' differences in personality and how best to motivate them accordingly. The authors provide an in-depth perspective of how organizations can better prepare for the new realities of the workplace. Amidst the war for talent and a continually evolving workplace that has reduced employee psychological attachment, employees prefer to be treated as individuals with the expectation of individual recognition and reward. The authors draw from their personal, corporate, and research experience by combining interdisciplinary perspectives (organizational behavior, human resource management, psychology, sociology, economics) to offer holistic insights into individual expectancy and motivation integral to a successful employer-employee interaction.
Interestingly, research remains lacking on the effects of excessive extrinsic rewards on trust and cooperation. Hence, this book fulfills significant gaps in vital areas that existing studies have not yet sufficiently addressed. These areas are psychological contract, excessive extrinsic rewards, and individual differences in personality (locus of control and general trust). The authors use scenario-based laboratory experiments to examine the moderating effects of locus of control and general trust that underscore employee expectations. The differential effects contribute to insight on behavioral outcomes in the workplace that result from employee perception, personality, and intention towards the provision of rewards.
Consequently, the book dispels the discrepancies between economists and psychologists about the efficacy of rewards. Findings demonstrate that although excessive extrinsic rewards augment all employees' trust and cooperation, it is vital for employers to reward selectively those who are most deserving. Findings offer a deeper understanding of the saliency, efficacy, and judiciousness of excessive extrinsic rewards. Employers will benefit by understanding how best to tailor rewards to motivate each employee.Mishra, Paritosh / Shukla, Balvinder / Sujatha, R., Human Resource Management for Organisational Change : Theoretical Formulations. (Routledge Focus on Business and Management) 146 pp. 2021:9 (Routledge, UK) * paper 2023 <664-1302 664-1334>
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Change can take place in various forms, gradual or abrupt, incremental or transformational. It is a requirement in modern day society that everyone, whether at individual or organisational level, understands the softer nuances of this concept and prepares for it. During scenarios of change interventions, the role of human resources (HR) becomes highly crucial, even as the perception towards it becomes ambivalent.
This volume delivers a holistic view on the role of HR in organisational change. It is built on the various theoretical models of change and provides a dramatic sequence of issues in change management to gain a big picture thinking for HR managers and weaves through why, how and what perspectives to change management. Human Resources Management for Organisational Change offers a comprehensive coverage of the changing role of HR as it relates to organisational change theories and models, strategy, changing business environment and implications, organisational culture, leadership, resistance management, and high performance work practices (HPWP) to support change management and cost of no-changers. It is unique in that it covers the entire gamut of organisational change as well as HR.
It will be of value to researchers, academics, professionals, and students interested in learning more about how organisational change can improve productivity and human satisfaction as well as the systematic approach to managing organisational change.
国際人的資源管理必携 第2版 Lazarova, Mila / Thomas, David C. / Farndale, Elaine, Essentials of International Human Resource Management : Managing People Globally. 2nd ed. 352 pp. 2021:9 (E. Elgar, UK) <664-1333>
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Featuring cutting-edge insights into the field, this book is a crucial resource for advanced undergraduate and postgraduate courses in international human resource management and global talent management. It will also benefit instructors of courses in human resource management who wish to introduce an international perspective in their teaching.
Key features include:
- Updated extensive coverage of key international human resource management issues
- Original case studies that draw attention to key aspects of international human resource management and offer students practical perspectives on the field
- Teaching materials and chapter slides to support classroom learning.
Sanak-Kosmowska, Katarzyna, Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour. (Routledge Studies in Marketing) 178 pp. 2021:11 (Routledge, UK) * paper 2023 <664-1390>
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This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors.
Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author's quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender's and the recipient's perspective, as well as the forms and channels of communication.
Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book's detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.
Ratten, Vanessa / Thaichon, Park (eds.), COVID-19, Technology and Marketing : Moving Forward and the New Normal. 161 pp. 2021:7 (Palgrave Macmillan, UK) <664-1389>
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Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management.
The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Papadopoulos, Nicolas / Cleveland, Mark (eds.), Marketing Countries, Places, and Place-associated Brands : Identity and Image. 392 pp. 2021:9 (E. Elgar, UK) <664-1388>
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Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.
Nunkoo, Robin / Teeroovengadum, Viraiyan et al. (eds.), Handbook of Research Methods for Marketing Management. (Handbooks of Research Methods in Management) 400 pp. 2021:10 (E. Elgar, UK) * paper 2023 <664-1387>
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Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical issues regarding how research is conducted, the Handbook offers guidance for all marketing researchers. This guidance includes insights on scale development, necessary condition analysis, experimental design, visual research methods, phenomenology and mobile ethnography. Chapters also consider recent advances in marketing research methods, legal aspects of marketing research, research ethics and how a forensic science framework can be used in marketing research.
Generating wider methodological debates, this Handbook will be a valuable resource for researchers and students of marketing, as well as scholars interested in research methods in the business and management field. Its practical recommendations will also be beneficial for marketing practitioners interested in research.
Mukonza, Chipo / Hinson, Robert E. et al. (eds.), Green Marketing in Emerging Markets : Strategic and Operational Perspectives. (Palgrave Studies of Marketing in Emerging Economies) 290 pp. 2021:8 (Palgrave Macmillan, UK) <664-1386>
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Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.
This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.
Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.
Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.
Isaiah Adisa is a management researcher and consultant based in Nigeria.
Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.
Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Mon, Lorri / Koontz, Christie, Marketing and Social Media : A Guide for Libraries, Archives, and Museums. 2nd ed. 322 pp. 2020:12 (Rowman & Littlefield, US) <664-1385>
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Littlefield, Robert S. / Sellnow, Deanna D. et al., Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach. (Integrated Marketing Communication) 210 pp. 2021:3 (Lexington Books, US) <664-1384>
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Kitchen, Philip J. / Tourky, Marwa E., Integrated Marketing Communications : A Global Brand-Driven Approach. 2nd ed. 321 pp. 2021:11 (Palgrave Macmillan, UK) <664-1383>
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Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.
It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic.This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.