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Managing and Leveraging Events : Business and Social Dimensions.
・ISBN 978-0-367-42827-3 2021 hard GB£ 171.99
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・ISBN 978-1-032-12311-0 2024 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-00277-2
| 著者・編者 | Schulenkorf, Nico / Schlenker, Katie / Rammal, H. et al., |
|---|---|
| シリーズ | Routledge Advances in Event Research Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.11 |
| ページ数 | 164 pp. |
| 言語 | ENG |
| ニュース番号 | ＜664-1362＞ |
解説
This book explores and advances the latest concepts and developments in event management theory and practice.
Drawing on the ever-growing event management literature - and supported by theories and concepts from parent disciplines - the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.
This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.