経営学・会計学 — 全 下位分類

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.

As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.

Key updates to the new edition include:

• The role of the digital influencer
• Direct to Consumer (DTC) and omni-channel retailing
• Individuals' privacy and the role of organizations in gathering and storage of their personal data
• Ethical aspects of digital marketing and its impact on the environment
• SEO and Google's development of the 'zero click'
• Online ad fraud
• Updated online resources available via the author's own site

This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.

Future-proof yourself and your organization against known threats to privacy and online safety

The subject of data ethics has never been more urgent. This is no longer an academic or niche geek issue as it has been since the inception of the internet and the world wide web. Data ethics is an issue that affects all of us now as our personal and professional lives increasingly take place online.

• Who controls access to the hardware, who runs the software, who can spy on us, hack us, data farm us?
• What are the threats that we need to mitigate against democratically, societally, and personally?
• How can corporations protect us and how can that help their bottom line?

The Privacy Mission aims to answer these questions and summarise both the overarching concepts and principles about why data ethics is important. It offers practical solutions for companies, policy makers and individuals to push back against known threats and future proof themselves going forward.

Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so.

Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop in and "save the day": the role of the crisis team should be to advance a culture of readiness across an organization, and to foster leadership and crisis competency where it's needed, when it's needed. Crisis management expert Brendan Monahan draws from current management and leadership thinking that challenges hierarchies, finds incredible potential in the power of an organization's people, and aligns with many of today's highest-performing organizations that have already adopted this approach. This may run counter to current crisis management texts prescribing highly disciplined planning and command structures, but following this book's alternative approach will unlock tremendous potential, deepen resilience, and improve outcomes in crisis response.

Professionals in crisis management, business continuity, emergency management, risk management, and others with crisis management accountability will value this practical book for "corporate crisis first responders" to use when they encounter the extraordinary.

Conflict management and harmony building are two key issues of intercultural communication research and merit particular attention in the globally interconnected world. In the expanded second edition, the book explores the effective ways to manage intercultural conflict and develop intercultural harmony, and takes an interdisciplinary approach to address the two issues.

The book begins with the theoretical perspectives on conflict management and harmony building. It examines intercultural communication ethics, diversity and inclusion, conflict resolution, conflict face negotiation, and intercultural competence. It presents both Western and non-Western perspectives. The book then addresses in its second section conflict management and harmony building in specific contexts. These include communication in intergenerational relationships, multinational corporations, and virtual spaces, and covers a range of national cultures including the USA, Japan, Germany, and China.

Drawing on the current research findings, this book covers the major theoretical perspectives and provides for a wide range of discussions on intercultural conflict management. It is a crucial reference for teachers, students, researchers, and practitioners alike.

Will America's entrepreneurial spirit continue to define its destiny? What can the rest of the world learn from America's experience?

In Launchpad Republic: America's Entrepreneurial Edge and Why it Matters to All of Us, Howard Wolk and John Landry provide an insightful and thought-provoking history of entrepreneurship in the United States, with a focus on the political, legal, and cultural forces that have sustained "creative destruction" and propelled the country forward for more than 200 years. In telling this story, the book highlights the critical features that have set America apart from other countries and identifies the key attributes necessary for it to maintain leadership for years to come.

Entrepreneurship is a rebellious act, and America's democratic system is unique in enabling new companies to challenge established ones. As a result, the country enjoys not just more robust start-up activity, but also a dynamism that forces big companies to improve-or face the consequences. It protects both property rights and the right to compete in ways not enjoyed elsewhere, encouraging investment and innovation. Aside from assessing how American entrepreneurial capitalism unfolded, the authors address current challenges such as the rise of the "Big Tech", concerns about inequality, inclusivity and sustainability, and the evolution toward stakeholder capitalism. They compare the American approach to both Continental Europe's consensus-oriented framework and China's authoritarian model.

Launchpad Republic offers readers:

• Insights into how America's political, legal and cultural history helped make the country the most dynamic economy in the world since inception
• A framework for understanding how the country's balanced and limited government, decentralized financial and corporate system, and responsiveness to consumers all served to enable innovation and improved standard of living while avoiding many of the pitfalls of cronyism and protectionism
• Fascinating comparisons between the United States and other countries, both historical and contemporary, that provide important context to many of today's critical issues

A book that covers important topics in an easy to read style, Launchpad Republic belongs in the library of every policy wonk, capitalist, entrepreneur, founder, business leader, amateur historian, and technologist with an interest in how America's relentless entrepreneurial spirit has influenced-and will influence-its destiny.

Discover how a founder's personality can impact the culture of a startup

In The Soul of Startups: The Untold Stories of How Founders Affect Culture, award-winning HR and diversity and inclusion professional Sophie Theen delivers an insightful and eye-opening discussion of the importance of culture in the vibrant and, sometimes, chaotic world of startup enterprise. In the book, you'll hear from a people management expert who has sat alongside those who launch exciting new ventures.

The author describes company founders who lacked the emotional maturity and intelligence to start an organization on which an entire team would rely for their wellbeing, as well as those who excelled at creating environments that allowed their team members to thrive, personally and professionally. You'll also find:

• Unvarnished truths from people who have lived through the ups and downs of the startup experience
• Celebrations of the people who have worked for-and with-the celebrity CEOs to help them realize their vision
• Illuminating stories of the journeys of startup operators, including the good, the bad, and the ugly

A can't-miss resource for company founders, entrepreneurs, managers, executives, and startup professionals, The Soul of Startups also belongs in the libraries of human resources and people management professionals seeking unique insights into how the personalities of startup founders shape the structures, processes, and realities of working in a fast-growing company.

Build your company's next-generation growth strategy by using emerging technologies to disrupt your field and energize your business

In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies-all without having to spend massive amounts of money in the process.

The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find:

• Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growth
• Methods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers' customers, which also leads to exponential business growth
• Real-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the process

Digital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.

Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2021) focused on "Acceleration of Digital Innovation & Technology towards Society 5.0". This proceeding offers valuable knowledge on research-based solutions to accelerate innovation and technology by introducing economic transformation to solve various challenges in the economy slow-down during the post-pandemic era. The business sector should have the ability to gain sustainable competitive advantage, and quality growth by synergizing management capabilities, mastery of technology, and innovation strategies to adapt to external trends and events. This Proceeding is classified into four tracks: Digital-Based Management; Strategy, Entrepreneurship, Economics; Finance and Corporate Governance; and Accounting. This valuable research will help academicians, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the field of business and digital innovation and technology towards society 5.0.

The Routledge Handbook of Accounting Information Systems is a prestige reference work offering a comprehensive overview of the state of current knowledge and emerging scholarship in the discipline of AIS.

The pace of technological-driven change is rapid, and this revised edition provides a deeper focus on the technical underpinnings and organisational consequences of accounting information systems. It has been updated to capture the changes in technology since the previous edition. It now includes chapters and scholarly thought on artificial intelligence, predictive analytics and data visualisation, among others. Contributions from an international cast of authors provide a balanced overview of established and developing themes, identifying issues and discussing relevant debates. The chapters are analytical and engaging. Many chapters include cases or examples, and some provide additional resources for readers. The chapters also provide a reflection on where the research agenda is likely to advance in the future.

This is a complete and indispensable guide for students and researchers in accounting and accounting information systems, academics and students seeking convenient access to an unfamiliar area, as well as established researchers seeking a single repository on the current debates and literature in the field.

The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism.

Tea is deeply connected to tourism through both travel and consumption. For host communities it provides an opportunity for diversification from the production and/or serving of tea while sharing cultural traditions and improving livelihoods. The Handbook is organised into five parts, with an introduction and epilogue, and the first part begins with an overview of historical and contemporary perspectives on the foundations of tea tourism. It digs into the roots of such tourism in China, the relationship of wild tea to indigenous tourism in Vietnam, heritage railways to tea tourism, and tea tourism in Africa. The second part examines sustainable tea tourism, with examples from Thailand, Turkey, Sri Lanka and India. The third part explores the management and marketing of tea tourism, highlighting tools and techniques for development and the impact of social media on the tea tourism experience. It draws on examples of tea tourism experience in diverse settings, such as the English tea room, a pearl milk tourism factory in Taiwan and a hot spring tea destination in Japan. The fourth part provides perspectives on innovation and practice in tea tourism, such as gastronomical tea tourism in Turkey, Japan and Thailand; tea cafes and community diversification in Japan; the role of GIAHS designation in tea tourism; and tea tour guiding in Iran. Finally, the fifth part provides insights on resilience in tea tourism, examining topics such as human-wildlife conflicts and the impact of the COVID-19 pandemic on the sector in both Asia and Europe.

This Handbook provides a valuable resource for students and researchers, presenting a rich collection of theoretical and empirical insights, an agenda for future directions in the field and end-of-chapter discussion questions. It also serves as a useful tool for key stakeholders, aiming to increase interaction between academia and industry, encouraging the development of sustainable responsible tea tourism that benefits local communities on a global basis.

Organizations and societies are facing extreme challenges that require action (IPCC, 2021). The UN's sustainability goals, demographic change, and the green shift are knocking on the door, while traditional education, and ways of leading and managing this development, often fail to keep up. Organizational Change, Leadership and Ethics challenges leadership orthodoxy, assumptions, and myths currently preventing the further development of theory and practice. It encourages intelligent disobedience in support of greater leadership capabilities and capacity in organisations and societies.

As such, the book is written for everyone who wants to be MAD - to Make A Difference - students, scholars, and practitioners alike.

Chapter 5 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

This innovative text applies a systems theory perspective to strategic human resource management, drawing particularly on the Viable System Model and soft systems methodology.

Readers are introduced to different ways of thinking about systems and shown how systems can interact, triggering changes in the competitive environment - and how HR systems can either facilitate or inhibit adaptation to these changes. Peppered with international examples throughout, this book considers key HR topics such as recruitment, reward, employment relations, culture, diversity and leadership, all through a systems lens. It shows how an understanding of system dynamics can help managers to recognise complexity, accept the inevitability of short-term systemic conflicts and anticipate the likely consequences.

This text will be suitable for upper-level undergraduate, postgraduate and MBA students of strategic HRM, HRM and strategic management. It will also be thought-provoking for HR professionals looking to embrace a strategic role in their organizations.

For more than a century, posters, advertisements, and brochures have characterized Canada as a desirable tourist destination offering spectacular scenery, wild animals, outdoor recreation, and state-of-the-art accommodations. However, these explicitly commercial displays are not the only marketing tools at the country's disposal; beginning in the 1890s, film also played a role in selling Canada.
In Northern Getaway Dominique Bregent-Heald investigates the connections between film and tourism during the first half of the twentieth century, exploring the economic, pedagogical, geopolitical, and socio-cultural contexts and aspirations of tourism films. From the first moving images of the 1890s through the end of the 1950s, a complex web of public and private stakeholders in Canadian tourism experimented, sometimes in collaboration with Hollywood, with a variety of film forms - 16 mm or 35 mm, feature or short films, fiction or nonfiction, professional or amateur filmmakers - to promote Canada. Spectators, particularly Americans, saw Canada as a tourist destination on screens in motion picture theatres, schools, and fairgrounds. Rooted in settler colonial representations that celebrate the nation's unspoiled but welcoming wilderness landscapes, these films also characterize Canada as a technologically and industrially advanced settler country.
Using evidence from a wide range of archival sources and drawing from current scholarship in film history and tourism studies, Northern Getaway demonstrates how Canada was an innovator in using film to shape and project a recognizable destination brand.

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.

Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book Award

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future.

Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

The first introductory practical guide of its kind, this book brings together principles of corporate governance, investor stewardship and enterprise sustainability in the context of institutional investment.

Stewardship codes are developing in diverse markets to provide a framework for responsible institutional investment practices and fiduciary duties for beneficiaries. While codes provide a starting point, the application of stewardship in practical terms can be challenging for many institutional investors. Written by two well-known corporate governance experts, George Dallas and Mike Lubrano, and based on the ICGN training course on stewardship that they developed, this book gives needed clarity, rigor and guidance to practitioners about what we know-and don't know-about stewardship, governance and sustainability. It explores the theoretical foundations of stewardship, linking these to day-to-day decision-making and providing real-life examples and practical tools to evaluate issues that arise for companies from an environmental, social and governance perspective and generate ideas about how to make investor stewardship a practical reality in similar cases.

Investor stewardship and ESG professionals, portfolio managers, senior managers, regulators and finance students will appreciate this unique guide to developing, refining and operationalising investor stewardship capabilities in line with the respected and internationally recognised ICGN policy framework.

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking.

Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications.

Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.

Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Although largely unseen, the industrial revolution taking place before us is picking up steam ? dramatically. Dissolution of traditional global trading partnerships, the effect of COVID-19 on supply chains and the formation of new trading blocks, such as China's Belt and Road initiatives, are creating turmoil and rapid change in the international business domain. Continual advances in technology, health treatments, political and societal change are underpinning these transformations. It is unclear just how this revolution will unfold or what the role of the corporation will be in the long run. This book helps us navigate through these challenging times by identifying areas where opportunities will develop.

Written by highly qualified experts from a diverse range of backgrounds, the book takes a novel backcast view to present more critical arguments. The book has been set in the not-so-distant future, reflecting back on the changes that have led to a new type of corporation and the conditions that have led to it. Each chapter presents a complimentary view about the nature of and context for the 2040 Future Corporation.

The back casting perspective will provide a very effective discipline for readers to analyse contemporary trends while presenting an integrated and balanced future perspective.

This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Within the last decades, universities are increasingly expected and measured by their direct engagement in collaborations beyond academia. Exploring the potential that lies in university-business collaborations, the present anthology attends to the dilemmas, dualities, and challenges that follow such collaborations, especially in the academic traditions of the social sciences and humanities.

Each contribution investigates how the human perspective - a perspective that highlights how complex knowledge and a deep understanding of human everyday life - enriches companies' processes, products, services, and ideas. Some chapters focus on collaborations between researchers and business practitioners, others focus on teaching examples involving students in the collaborative work with businesses and organisations, and again others contribute with more theoretical considerations.

By gathering hands-on experiences, the book provides readers with inspirations, reflections on, and insights into university-business collaborations. This book, therefore, is intended for researchers within the humanities and social sciences, who want to get a deeper understanding of the practice of such collaborations.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

The relationship between the innovative behavior and the minority status, gender, and immigration status of, for example, owners, directors, principal investigators, and project managers has only begun to be explored, especially within and among entrepreneurial organizations. Data limitations are certainly one culprit for the paucity of research in this area, but also the economics literature has been slow to move from a technical capital (i.e., investments in R&D) to an innovative behavior focus to an alternative focus that examines the relationship between dimensions of human capital of those who are involved with R&D investments and resulting innovative behavior. The chapters in this edited volume advance this body of thought. These chapters represent foundational research for a nature versus nurture discussion as it relates to innovative behavior, especially a discussion that considers the innovative behavior within and among entrepreneurial organizations.

The chapters in this book were originally published as a special issue of Economics of Innovation and New Technology.

Israeli national neoliberalism has promoted innovation policies leading to an ostensible paradox: At the center is a startup nation with a vibrant and successful high-tech entrepreneurial ecosystem, accumulating resources and enabling constant growth. At the geographical and social periphery, there has emerged a parallel society with often-marginalized groups not able to keep up. In one of the most unequal countries with a high rate of poverty, entrepreneurial heroes are celebrated at the center, promoting a myth that all could be self-made successes. At the periphery, entrepreneurs are struggling to survive, often pushed into precarious working and living conditions.

Applying critical theory discourse, this book illustrates how neoliberalism and entrepreneurship are intertwined and how the startup nation has evolved in Israel. It explores how national neoliberal state policies have targeted technological innovation as a tool to obtain a competitive advantage in the international arena rather than aiming at increasing economic achievements and well-being for all. It will demonstrate that the Israeli entrepreneurship scene exemplifies the existence of parallel entrepreneurial societal spaces, analyze the positionality of entrepreneurs belonging to a variety of groups that characterize Israeli society, and uncover structural disadvantages and related levels of precarity as well as existing links between entrepreneurial advantages and disadvantages, mobility and varying degrees of social marginality.

Dark Sides of the Startup Nation sheds light onto the problematic and sometimes contradictory myth that entrepreneurship is meritocratic and that neoliberal capitalism provides everyone with equal opportunities to succeed. The book will be of interest to researchers, academics, policy makers and students in the fields of entrepreneurship and small business management, responsibility and business ethics, and technology and innovation.

In Search of Excellence was the book that launched a thousand popular management books. In this concise book, David and Jack Collins demonstrate the emptiness of business excellence and in so doing reveal the flawed foundations of popular management theory.

Focusing upon the conduct of those organizations vaunted as 'exemplars of excellence' the authors build upon insightful case reports to demonstrate wholesale misconduct at the very heart of the excellence project. Indeed, The Emptiness of Business Excellence demonstrates that the exemplars of excellence indulged bribery, corruption, racism, sexism and anti-Semitism... and more besides! Furthermore, the book demonstrates that, despite their claims to knowledge, Peters and Waterman often knew little about the financial performance of their excellent organizations and were either unaware of or had chosen to overlook reports which highlighted deeply problematic conduct within those formations, which they offered as beacons for change and renewal.

This book will be of interest to researchers, scholars and students with an interest in business and management, especially those focusing on the realities of managerial practice.

In a world undergoing continuous change, organizations find themselves facing the challenge of how to keep innovating to stay competitive. Inside any organization, people are the cornerstone on which innovation rests and builds, yet it is ever more difficult to engage everyone in designing their organization. This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation.

Storymaking and Organizational Transformation is based on the research activities of the platform IDeaLs during the year 2020 and provides a perspective on how employees can be helped to understand and even contribute to organizational innovation spontaneously. The book contributes to advancing understanding of engagement from two main perspectives: first, the authors introduce an approach based on storymaking; second, six cases are studied in depth and the application of the digital storymaking approach is explained. The authors introduce new ways of organizing in a context of ongoing change, as they bring forth the idea that engagement is a continuous practice of designing meaningful narratives which connect people and evolve along with them.

The book will appeal to both academics and practitioners across management fields. Scholars of innovation management and organization sciences will benefit from the extensive review of organizational transformation and innovation from a sensemaking perspective, whilst the practical, case studies provide a valuable resource for practitioners looking to effect change and manage transformation.