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Sustainable Marketing and Customer Value.
・ISBN 978-1-032-00244-6 2022 hard GB£ 145.99
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・ISBN 978-1-032-00245-3 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-17331-1
| 著者・編者 | Chattopadhyay, Subrata / Sondhi, S. S. et al. (eds.), |
|---|---|
| シリーズ | Routledge Studies in Marketing |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.11 |
| ページ数 | 326 pp. |
| 言語 | ENG |
| ニュース番号 | ＜681-372＞ |
解説
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.
Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.
Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.