経営学・会計学 — 全 下位分類

This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.

A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!

This open access book demonstrates all the steps required to design heuristic algorithms for difficult optimization. The classic problem of the travelling salesman is used as a common thread to illustrate all the techniques discussed. This problem is ideal for introducing readers to the subject because it is very intuitive and its solutions can be graphically represented. The book features a wealth of illustrations that allow the concepts to be understood at a glance.

The book approaches the main metaheuristics from a new angle, deconstructing them into a few key concepts presented in separate chapters: construction, improvement, decomposition, randomization and learning methods. Each metaheuristic can then be presented in simplified form as a combination of these concepts. This approach avoids giving the impression that metaheuristics is a non-formal discipline, a kind of cloud sculpture. Moreover, it provides concrete applications of the travelling salesman problem, whichillustrate in just a few lines of code how to design a new heuristic and remove all ambiguities left by a general framework. Two chapters reviewing the basics of combinatorial optimization and complexity theory make the book self-contained. As such, even readers with a very limited background in the field will be able to follow all the content.

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.

SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in theirmarketing investments and make wiser marketing decisions.

This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.

This book uses numerous examples to describe the current opportunities and risks of air freight against the backdrop of stagnating transport volumes since the financial crisis in 2008. It shows what impact these developments have had on those involved, in particular shippers, airlines, airports and freight forwarders. The application-oriented presentation also provides an insight into the design of complex supply chains and the areas of tension in which the players in air freight operate.

This book provides an overview of legitimacy-related challenges at hybrid organizations and demonstrates legitimacy's importance for the strategic development of organizations. In a reader-friendly way, it addresses the question of how hybrid organizations can gain legitimacy from the perspectives of key stakeholders.

To do so, the book examines legitimacy management in the context of two real-world hybrid organizations - the Swiss Institute for Translational and Entrepreneurial Medicine and the Swiss Center for Design and Health in Bern, Switzerland - from both theoretical and practical perspectives. It shows why the systematic combination of three types of legitimacy has the potential to optimize the level of legitimacy in emerging hybrids, contributing to their success. It also explains how organizational legitimacy can be operationalized using governance legitimacy, purpose-rational legitimacy, and value-rational legitimacy.

Family business groups (FBGs) are ubiquitous, influential, and play a major role in national economies. While much of the current research around this topic has so far focused on emerging economies, more knowledge is needed on family business groups in developed economies; specifically, how they innovate, strategize, govern, and grow. Offering a comprehensive and global perspective on family business groups, this Handbook comprises international contributions from leading experts. Split into five sections, it covers strategy and business transformation; innovation strategies; management and governance; and new avenues for research on FBGs including the issues of sustainability and cultural alignment. An important resource for students and researchers of family business, strategy and management, this Handbook signals the emergence of the family business group phenomenon and solidifies research in this evolving area of study.

This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization's neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Overlooked by classical organizational theory, this third dimension offsets its typical drawbacks.

The Neurology of Business introduces Stafford Beer's Viable System Model (VSM) and shows how this helps managers to diagnose, discover, and unleash the potential and performance lying dormant in today's enterprises.

The book is based on numerous consulting projects and management seminars conducted in Europe, America, and Asia. It guides the reader through the diagnosis and design process and illustrates application issues with practical examples. In this way, the book provides managers with the language needed to have meaningful conversations abouthow their organizations are functioning. As such, it will benefit managers in business and nonbusiness organizations, as well as readers interested in general management.

This book trailblazes co-evolution approaches which have been prototyped and tried out by the authors, with global academic and practitioner backgrounds. It was devised to help humanity, people, perceived as complex adaptive systems, to self-organize, co-create, and manage complexity, by showcasing with own example, as individuals and open networks. The book bundles main components needed for facilitation in complexity, while each chapter covers conceptual solutions for specific complexity strategies, tactics, operations - projects. These solutions serve as blueprints and roadmaps, providing approaches for practitioners and researchers alike. The main features incorporated in all the approaches are transcending silos and organizational hierarchies toward a borderless collaboration between diverse stakeholders with dynamic roles and accountabilities regarding purposes, missions and solutions. The book includes suggestions for strategic, tactical and operational managerial and governance approaches for disruptive, short-term, innovative, open, large-scale engagements where rapid onboarding, situational awareness, innovation and innovation in context, and action are expected while fast facilitation, dynamic reconfiguration, and self-organization are required. It also describes how long-term sustained co-creative action needs to be facilitated, to adapt to external and internal complexity dynamics while initiating positive change. This book showcases how co-creation and co-dreaming emerge with co-evolution.

Chapters 1, 2, and 11 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

A practical work with many tips on how optimal onboarding can be achieved relatively easily, supported by tools, methods, checklists and practical examples.

Set and achieve your goals in a brand-new way for a more fulfilling life

In What Works: A Comprehensive Framework to Change the Way We Approach Goal Setting, celebrated speaker, coach, and author Tara McMullin shows you how to transform the way you set and achieve your goals to create a gentler and more fulfilling way to work toward what you truly want. In the book, you'll explore what's driving your pursuit of "more" (more money, more things, more prestige, etc.), set commitments to help orient your growth, and organize your actions as part of a holistic learning process.

The author's actionable strategies and tools go beyond mere platitudes about "slowing down" and "appreciating what you have" to a concrete demonstration of how to prioritize practice over achievement. You'll also find:

• An antidote to our culture's relentless pursuit of "more"
• Ways to end the habit of constantly striving for something else at the cost of your own wellbeing
• Strategies for ending your internal monologue of constant comparison to other people

An essential book for the productivity obsessed, unfulfilled career ladder-climbers, and overachievers who are ready to try a new approach to life and work, What Works represents a powerful and exciting new way to tackle life's challenges.

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.

Explore the real future of work in this expert tech implementation guide that goes beyond automation

In Augmented Lean: A Human-Centric Framework for Managing Frontline Operations, serial startup founder Dr. Natan Linder and futurist podcaster Dr. Trond Arne Undheim deliver an urgent and incisive exploration of how to facilitate agile processes amongst a millennial workforce that already lives by many of its tenets. The book demonstrates how to abandon legacy industrial technology that is failing modern operations and hindering operational excellence and digital progress. As an executive and leader, you cannot fall prey to hyped-up notions of industry 4.0's factory of the future automation, artificial intelligence, internet of things, sensors, digital twins, and augmented reality fixing every problem. Instead, to truly reduce cognitive load, complexity, and frustrations in the workplace, we must build cyber-physical technologies so that humans remain at the center. Leaders must ensure that the technology they deploy at an industrial scale has fluid interfaces that demonstrably simplifies work and makes operations more flexible without introducing fear, uncertainty, or doubt.

The authors provide:

• A step-by-step walkthrough of the Augmented Lean framework that shows readers when, how, and why to augment your workforce through cyber-physical principles that go beyond both Lean and Agile management practices
• Concrete strategies on how to scale these operational augmentation methods throughout your organization based on real-world case studies of operators in the trenches of manufacturing whose impact far outweighs their seniority in the corporate hierarchy
• Insightful advice for how to use the augmentation framework in small- and medium-sized enterprises where license and training costs are prohibitive when only using off-the-shelf industry 4.0 approaches

A thoroughly practical playbook for augmenting your workforce with the latest cyber-physical adaptations to digital technologies, Augmented Lean provides you with the organizational-, process-, and management-level techniques you need to get the most out of your employees. In turn, as an operator, engineer, or industrial worker reading this book, you will become empowered to be a change agent through no-code interfaces instead of remaining a recipient of endless training demands and ever-increasing technological complexity. Augmented Lean will orient you towards the future with the most effective tools to cut through hype so you can instantly apply your learnings and be productive wherever you currently operate.

This practical guide provides the reader with a comprehensive overview and detailed insight into the essential requirements and tasks of a Feelgood Manager. Feelgood Management is a new management concept that expresses the trend towards employee orientation. After customer orientation, employee orientation is considered a central future competence factor in corporate competition, especially in view of the increasing competition on the labor market (shortage of skilled workers, war for talents).

? Tasks and requirements of the Feelgood Manager at a glance

? Further development of the corporate culture

• Improvement of internal communication

• Support of the personnel management

• Self-management of theFeelgood Manager and support of company health management

This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

This book provides a holistic view of the topic of values-based leadership by bridging the important gap between understanding theory and applying it in practice. Based on theoretically sound contributions from experts, a systematic understanding is developed: What are values in general and what do they mean in a business context? What does value orientation mean? How does it work in the different areas of leadership? Practice-oriented contributions by experienced practitioners offer orientation for value-oriented leadership in every kind of company, from the small to the large. From structural familiarization with corporate leadership to day-to-day values-based interactions with employees in people management, you can find helpful inspiration in this book. This book is attractive in its comprehensibility and authenticity. It is about experiencing the life of values in a company as really meaningful, necessary and feasible.

This book is an exploration of Alasdair MacIntyre's writings on virtue ethics and John Pearce's reformist and radical forms of social enterprise. Although Pearce's work has had academic impact, by his own admission, his ideas lack the necessary philosophical underpinnings. In Virtue and Social Enterprise: Ethical Alternatives to Capitalism, Geraldine Hall draws on MacIntyre to provide such underpinnings. Through a novel synthesis of the works of these two authors, a philosophical grounding is given to Pearce's radical form of social enterprise. In turn, MacIntyre's views on virtue are given greater scope to address global issues created by the capitalist paradigm.

With a foreword by Kelvin Knight, this book will be of great interest to scholars and students of Alasdair MacIntyre, virtue ethics, business ethics and social responsibility.

This open access book provides selected teaching approaches, supporting methods, concrete examples of curricula as well as extracurricular teaching formats, which are predominantly tailored to both African and German requirements. These approaches were developed by the YEEES Training and Research Centers, an international interdisciplinary network of university teachers and researchers from Germany and southern Africa, and combine the fields of management, entrepreneurship, information and communication technologies (ICT), and sustainability. The book shows how current scientific results can be integrated into teaching, how students can contribute to research while learning, and how research can contribute to the development and evaluation of new formats. It is thus relevant for university teachers, researchers, students as well as practitioners who want to educate and act as future change agents.

The authors explain how, one after the other, more and more markets are becoming digital markets and what role marginal costs play in this. They describe how cloud-based IT is disrupting classic IT. This enables small teams to build scalable business models worldwide at zero marginal costs with little investment. The economic effects are clearly illustrated using specific examples. In addition, technical laypeople get an overview of which factors are particularly important for the competitiveness of their digital business models and how managers can influence them. Finally, the book gives practitioners specific guidelines on how the cloud transformation can be carried out in their company.

The book is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies.

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.

This book explores how the U.S. has been in the throes of a startup revolution, fueled by a risk-taking culture. There has been a growth of young startup from 1994, accelerating after 2010 through the present day. Most entrepreneurial activity is in the professional and business services sector, which comprises technical services as well as research and development.

However, new establishments face a low survival rate, suggesting that starting businesses is not the problem, sustaining their development and growth is the principal challenge. A paradox is presented by the simultaneous presence of declining labor force participation rate among prime working age adults, a decrease in productivity growth rates in the past decade and a startup revolution.

Learn everything about professional product management in this book

If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers.

Master the complex tasks of product management with confidence

The success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once, and must, for example:

• introduce and support more and more products in less and less time with decreasing budgets and
• simultaneously coordinate a plethora of requirements from internal departments

With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice.

The contents at a glance

The book "Successful Project Management" covers the following three key areas:

• Product management: positioning, core competencies and organizational integration
• Product marketing: structures, success factors and practical tools
• Process-oriented product management: work processes, process-oriented product marketing and innovation management