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人文・社会科学の学術専門洋書 新刊書誌情報

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7441

Atluri, Venkat / Gaibor Dietzis, Miklos, The Ecosystem Economy : How to Lead in the New Age of Sectors without Borders. 256 pp. 2023 (Wiley, US) <686-432>

ISBN 978-1-119-98478-8 hard ¥6,851.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 29.95
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It's The Ecosystem Mindset takes a hard look at the Ecosystem Economy, and what it means for companies once siloed by sector. It explores how and why we got here, beginning with the foundations of the sector economy and bringing us up to today--the earliest chapter in the ecosystem economy's history. Readers will see that the truly successful companies are not the ones that have brought old-school best practices to bear on the new economy, but the companies that have thrown out those best practices altogether--the companies that have adopted entirely new mindsets and strategies for this entirely new game. The authors l then explain why adopting a new playbook is so important. They show that ecosystems players stand to partake in $60 trillion of new value, and they will also show that the ecosystem is here to stay. In fact, they explore how the ecosystem economy might continue to evolve, dissolving traditional industry barriers once and for all and giving way to an entirely new playing field where sector-system strategies will become entirely untenable. Finally, they introduce an ecosystem playbook--the philosophies and strategies that enterprises will need to adopt in order to survive and thrive in the ecosystem economy. As the barriers between industries come down, we are all going to need to reshape our thinking about competition, partnership, value, and process. This book engages the reader to consider a new playbook for doing business in a world of digital ecosystems.

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7442

Amann, Wolfgang / Stachowicz-Stanusch, Agata et al. (eds.), Humanistic Crisis Management : Lessons Learned from COVID-19. (Humanism in Business Series) 338 pp. 2022:10 (Palgrave Macmillan, UK) <686-430>

ISBN 978-3-031-04251-5 hard ¥45,063.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 169.99
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This book aims at catalyzing our learning from the COVID-19 crisis. Numerous studies have emerged confirming that during the COVID-19 pandemic, crisis management has been far from holistic. Progress previously made towards sustainability has in many cases been reversed and global inequality has grown. This volume scrutinizes the crucial role of businesses in the lived experience of the COVID-19 pandemic and calls for a new goal system in business, establishing human dignity as the ultimate outcome of sound business.

Part of the Humanism in Business Series, this book brings together a group of international experts to consolidate the lessons to be learnt from the pandemic and how it was handled. It explores the foundations of the crisis, before focusing on selected sectors and regions for analysis and, finally, drawing conclusions according to the principles of humanistic crisis management. It will be of great interest to scholars and students of business ethics, as well as policy-makers, professionals and all those who practice humanistic management.

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7443

Adams, Richard / Grichnik, Dietmar et al. (eds.), Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future. (FGF Studies in Small Business and Entrepreneurship) 253 pp. 2022:11 (Springer, GW) <686-1036 686-429>

ISBN 978-3-031-11370-3 hard ¥13,251.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 49.99
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ISBN 978-3-031-11373-4 paper ¥10,600.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 39.99
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This open access edited volume explores the past, present, and future of artificiality and sustainability in entrepreneurship - the unforeseen consequences and ways to advance to a sustainable future. In particular, it connects artificiality, sustainability and entrepreneurship, intertwining artificial with the specific phenomenon of those novel digital technologies that provoke continuous and significant change in our lives and business. Unlike digital entrepreneurship research, which focuses on digital technology development and management, this book covers processes and mechanisms of sustainable adaptability of entrepreneurs, the business logic of start-ups, and the collaborative behaviours under the mass digital transformation, including the prevalence of artificial intelligence.

Some of the questions that this book answers are as follows: How has entrepreneurship reacted to such challenges previously? What lessons have been learned and need to be carried forward? How can entrepreneurship and the artefacts of entrepreneurship respond to current challenges? What should be the mindset of the entrepreneur to assure sustainable adaptation? How to embrace and embed the new business logic?

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7444

Abdellatif, Mahmoud M. / Tran-Nam, Binh et al. (eds.), Government Incentives for Innovation and Entrepreneurship : An International Experience. (Innovation, Technology, and Knowledge Management) 290 pp. 2022:11 (Springer, GW) <686-428 686-783>

ISBN 978-3-031-10118-2 hard ¥45,063.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 169.99
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This book examines the role of government fiscal and non-fiscal incentives in spurring innovation and entrepreneurship in developed and developing economies. It explores and examines the role of government programs in different stages of firm growth pre-startup, startup, and scale-up. By developing a theoretical framework and reviewing international evidence, the book identifies the best combination of government incentives to stimulate innovation and entrepreneurship, and provides concrete policy recommendations for decision-makers. Some of the issues tackled in this book include national innovation policy, innovation support programs, effectiveness of the support, challenges associated with the programs, risk-sharing and partnerships for innovation. This book is of interest to academics, students, practitioners, policymakers, governmental and non-governmental organizations as well as other stakeholders who wants to be informed about the challenges, progress and current trendin stimulating innovation and entrepreneurship.

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7445

Yang, Feifei / Goudsmit, Mirjam / Shinkle, George, Managing Multiple Organizational Goals in Turbulent Environments : Organizational Control, Goal Polychronicity and Performance Impact. 232 pp. 2022:9 (Springer, GW) <686-492>

ISBN 978-981-19-5318-7 hard ¥26,506.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 99.99
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This book examines the management of multiple goals in organizations especially in today's increasingly turbulent business environment. In this book, authors develop a novel concept of goal polychronicity, wherein organizations may attend to multiple goals simultaneously, rather than mono-chronically through sequential attention. This book further investigates the impact of internal organizational control systems and external environmental turbulence on multiple goals management. Empirical evidence is drawn from in-depth interviews of top executives and large-scale survey of top executives from four countries (US, Australia, China, and Israel). The book enriches the understanding of multiple goals and provides evidence-based recommendations to researchers and practitioners in managing multiple goals.

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7446

アジアにおけるツーリズムとホスピタリティ Hassan, Azizul / Sharma, A. / Kennell, J. et al. (eds.), Tourism and Hospitality in Asia : Crisis, Resilience and Recovery. 347 pp. 2022:11 (Springer, GW) <686-505>

ISBN 978-981-19-5762-8 hard ¥58,318.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 219.99
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This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises.

Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic.

This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.
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7447

Ratten, Vanessa (ed.), Heritage Entrepreneurship : Cultural and Creative Pursuits in Business Management. (Palgrave Studies in Global Entrepreneurship) 169 pp. 2022:11 (Palgrave Macmillan, UK) <686-461>

ISBN 978-981-19-5148-0 hard ¥45,063.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 169.99
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This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.

In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policymakers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.


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7448

Feldmann, Magnus / Morgan, Glenn, Business and Populism : The Odd Couple? 382 pp. 2022:12 (Oxford U. Pr., UK) <686-442 686-753>

ISBN 978-0-19-289433-5 hard ¥39,970.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 127.50
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Business and Populism analyses the relationship between right wing populism and business with a focus on business responses and strategies in the face of the global populist turn. In the neoliberal era business had become accustomed to favourable economic policy regimes and governance arrangements that facilitated business influence on key policy issues. The rise of populist movements in various parts of the world is widely perceived as a significant challenge to policymaking, mainstream political parties and even to liberal democracy. Yet we know very little about the impact of populism on business, beyond the fact that the anti-elite challenge of populism frequently targets business with policies to restrict globalization, outsourcing, and labour migration whilst at the same time embracing capitalism, low taxes, and deregulated markets. Populists also glory in presenting themselves as authentic representatives of the people, symbolizing this in their demotic language, their rejection of standards of 'polite' society and liberal 'woke' values, including attacking core intermediary institutions such as independent central banks, the judiciary, the civil service, universities and expert knowledge, and a free press central to post-1945 versions of liberal democracy. When faced with these disruptions and the risks they pose for business, how does business respond? Does it choose to support or challenge populists in different countries? This volume advances the debate by providing empirical studies of the impact of right-wing populism on business. Finally, it considers whether populism will continue to be influential and how its success might impact on business strategy and structure.
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7449

Brooksworth, Frederica / Mogaji, E. / Bosah, G. (eds.), Fashion Marketing in Emerging Economies. Volume II : South American, Asian and African Perspectives. (Palgrave Studies of Marketing in Emerging Economies) 289 pp. 2022:10 (Palgrave Macmillan, UK) <686-512>

ISBN 978-3-031-07077-8 hard ¥45,063.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 169.99
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This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved.

With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa.

It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

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7450

Brooksworth, Frederica / Mogaji, E. / Bosah, G. (eds.), Fashion Marketing in Emerging Economies. Volume I : Brand, Consumer and Sustainability Perspectives. (Palgrave Studies of Marketing in Emerging Economies) 281 pp. 2022:10 (Palgrave Macmillan, UK) <686-511>

ISBN 978-3-031-07325-0 hard ¥45,063.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 169.99
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Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women's mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets.

In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chaptersprovide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.

This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.

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7451

Aouinait, Camille, Open Innovation Strategies. (Innovation, Entrepreneurship, Management Series / Smart Innovation Set) 2022 (Wiley-ISTE, UK) <686-431 686-475>

ISBN 978-1-78630-708-8 hard ¥38,896.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 170.00
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The main aim of opening up innovation is to optimize the process of creating innovations, while pooling human, financial and material resources. Various profiles of actors are thus brought together in order to collaborate to achieve common objectives and share their particular interests.

This book describes the challenges of collaboration in the development of innovations in a context where the sustainability of value chains is central. The diversity of collaborative forms, shared spaces (FabLab, LivingLab, co-working spaces), the intrinsic characteristics of innovation, and the actors actively involved in its emergence are all addressed in this book. The structuring of partners collaborating in innovative projects in specific environments is also discussed. Furthermore, it questions the social responsibility of companies and their innovative role in generating sustainable solutions for stakeholders.
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7452

Som, Rana, Personnel Management in India and Worldwide : The Past, Present, and Future. 160 pp. 2022:11 (Oxford U. Pr., UK) <686-502>

ISBN 978-0-19-288377-3 hard ¥26,020.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 83.00
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Personnel Management is a business function and business is a value-adding activity. A business, be it agriculture, manufacturing, mining, trading, or any other activity, is a process of conversion for the purpose of satisfying human needs and thereby adding value. Such conversion takes various forms. It may be in terms of quantity, quality, time, or space. All such conversions are done primarily through human effort. Therefore, the need for personnel management arose since the time business activities required organized application of human effort. The history of personnel management is thus very old. Incidentally, persons are generally averse to physical and repetitive work. It had, therefore, been a challenge for those managing other people to get the work done by them when it was not inspiring in terms of work content or remuneration. This book, in a historical perspective, explains how the personnel managers handled the challenge in different ages, and how the evolving socio-economic environment influenced their approaches and actions. A lot has changed in terms of personnel management over the years. With economic liberalization, personnel management is no longer a job of managing persons. This book also covers the larger activities of organizational management and beyond. In the days to come, personnel managers will have to be messengers of social harmony and growth, and an embodiment of trust. And then they will be able to serve the organizations and their employees the best.
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7453

Las Heras, Mireia / Grau Grau, Marc / Rofcanin, Y. (eds.), Human Flourishing : A Multidisciplinary Perspective on Neuroscience, Health, Organizations and Arts. 235 pp. 2022:10 (Springer, GW) <686-1411 686-387>

ISBN 978-3-031-09785-0 hard ¥13,251.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 49.99
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ISBN 978-3-031-09788-1 paper ¥10,600.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 39.99
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This open access book presents a novel multidisciplinary perspective on the importance of human flourishing. The study of the good life or Eudaimonia has been a central concern at least since Aristotelian times. This responds to the common experience that we all seek happiness. Today, we are immersed in a new paradoxical boom, where the pursuit of happiness seems to permeate everything (books, media, organizations, talks), but at the same time, it is nowhere, or at least very difficult to achieve. In fact, it is not easy to even find a consensus regarding the meaning of the word happiness. Seligman (2011), one of the fathers of the positive psychology, confirmed that his original view the meaning he referred to was close to that of Aristotle. But, he recently confessed that he now detests the word happiness, since it is overused and has become almost meaningless.

The aim of this open access book is to shed new light on human flourishing through the lenses of neurosciences and health, organizations, and arts. The novelty of this book is to offer a multi-disciplinary perspective on the importance of human flourishing in our lives. The book will examine further how different initiatives, policies and practices create opportunities for generating human flourishing.
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7454

Nardon, Luciara / Hari, Amrita, Making Sense of Immigrant Work Integration : An Organizing Framework. (International Marketing and Management Research) 119 pp. 2022:10 (Palgrave Macmillan, UK) <686-1243 686-356>

ISBN 978-3-031-13230-8 hard ¥13,251.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 49.99
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This open access book explores the wicked problem of immigrant work integration, with specific examples from Canada. Bringing together a variety of disciplinary perspectives, it discusses immigrant work integration as a process of sensemaking, involving multiple actors (immigrants, organizations, communities, and governments) and multiple scales (individual, interactional, organizational, and institutional). The authors identify key players, issues, practices of support, and avenues for future research. This work contributes to enhancing the social impact of academic research by providing a comprehensive overview of the field of immigrant work integration for researchers in global mobility and organizational studies, as well as practitioners.


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7455

Kadia, Shriram, Integrated Marketing Communications for Public Policy : Perspectives from the World's Largest Employment Guarantee Program MGNREGA. 136 pp. 2022:11 (Palgrave Macmillan, UK) <686-354 686-518>

ISBN 978-981-19-5117-6 hard ¥34,459.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 129.99
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This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world's largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author.

The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at theglobal level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.
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7456

Gkiotsalitis, Konstantinos, Public Transport Optimization. 640 pp. 2022:11 (Springer, GW) <686-343 686-530>

ISBN 978-3-031-12443-3 hard ¥39,761.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 149.99
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This textbook provides a comprehensive step-by-step guide for new public transport modelers. It includes an introduction to mathematical modeling, continuous and discrete optimization, numerical optimization, computational complexity analysis, metaheuristics, and multi-objective optimization. These tools help engineers and modelers to use better existing public transport models and also develop new models that can address future challenges. By reading this book, the reader will gain the ability to translate a future problem description into a mathematical model and solve it using an appropriate solution method.
The textbook provides the knowledge needed to develop highly accurate mathematical models that can serve as decision support tools at the strategic, tactical, and operational planning levels of public transport services. Its detailed description of exact optimization methods, metaheuristics, bi-level, and multi-objective optimization approaches together with the detailed description of implementing these approaches in classic public transport problems with the use of open source tools is unique and will be highly useful to students and transport professionals.
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7457

Odularu, Gbadebo O. A. (ed.), Strengthening Systems Accountability for Enterprise Performance and Development Planning. 203 pp. 2022:11 (Palgrave Macmillan, UK) <686-265 686-455>

ISBN 978-3-031-11778-7 hard ¥39,761.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 149.99
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One of the driving forces in catalyzing sustainable development interventions is systems accountability. This book tackles the notion of systems accountability in the context of enterprise and broader development planning, providing diversely institutionalized and applied implications for Africa. This compilation of innovatively selected chapters is not only relevant to contemporary corporate and public sector management, but also a timely guide on the role of digitalization in delivering real-time traceability by bridging gaps in confidence, data silos, distrust, shared credentials, and accountability. Understanding how to eliminate unnecessary layers of middlemen policy brokers and their rent seeking behaviors would provide further insights into how small enterprises and non-profit operate, their challenges or pitfalls, and how they can be improved to better manage the relevant systems.



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7458

Nayak, Bhabani Shankar, Political Economy of Development and Business : Towards Decolonisation, Transformation and Alternative Perspectives. 216 pp. 2022:11 (Palgrave Macmillan, UK) <686-264 686-453>

ISBN 978-3-031-11092-4 hard ¥26,506.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 99.99
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This book presents an alternative, critical perspective on the political economy of development and business. The everyday issues experienced by those on the margins are examined to highlight the Eurocentric bias at the centre of development theory, public policy, and business practices. Ruling class projects within these areas are critically evaluated in order to present a vision of development that recognises pluralistic traditions and people's everyday experiences. Eurocentric liberal myopia and its praxis are outlined in development theory, public policy, and business practices. Particular focus is given to tribal planning, needs based development, public private partnerships, modes of capital accumulation, conscious capitalism, and creative business education.

This book stands in defense of critical inquiry and pluriversal knowledge against the monolithic knowledge traditions and use of ruling class projects in development, public policy, and business ethics.It aims to explore new forms of economic transformation that are inclusive and worker led. It will be relevant to students and researchers interested in the political economy, development economics, and international business.

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7459

Cantista, Isabel / Delille, Damien (eds.), Fashion Heritage : Narrative and Knowledge Creation. 342 pp. 2022:10 (Palgrave Macmillan, UK) <686-248 686-513>

ISBN 978-3-031-06885-0 hard ¥47,714.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 179.99
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This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand's digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.

With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly.

Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers.

Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

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7460

Peren, Franz W., Statistics for Business and Economics : Compendium of Essential Formulas. 2nd ed. 310 pp. 2022:8 (Springer, GW) <686-245 686-456>

ISBN 978-3-662-65845-1 hard ¥13,251.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 49.99
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This 2nd edition compendium contains and explains essential statistical formulas within an economic context. Expanded by more than 100 pages compared to the 1st edition, the compendium has been supplemented with numerous additional practical examples, which will help readers to better understand the formulas and their practical applications. This statistical formulary is presented in a practice-oriented, clear, and understandable manner, as it is needed for meaningful and relevant application in global business, as well as in the academic setting and economic practice.
The topics presented include, but are not limited to: statistical signs and symbols, descriptive statistics, empirical distributions, ratios and index figures, correlation analysis, regression analysis, inferential statistics, probability calculation, probability distributions, theoretical distributions, statistical estimation methods, confidence intervals, statistical testing methods, the Peren-Clement index, and the usual statistical tables.
Given its scope, the book offers an indispensable reference guide and is a must-read for undergraduate and graduate students, as well as managers, scholars, and lecturers in business, politics, and economics.
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7461

Blijlevens, Janneke / Elkins, Meg / Neelim, Ananta (eds.), Behavioural Business : The Psychology of Decisions in Economy, Business and Policy Contexts. 222 pp. 2022:11 (Springer, GW) <686-220 686-436>

ISBN 978-981-19-5545-7 hard ¥31,808.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 119.99
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This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.

This book uniquely positions behavioural business as di?erent from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, ?nancial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners.

This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise.

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7462

Dion, Michel / Pava, Moses (eds.), The Spirit of Conscious Capitalism : Contributions of World Religions and Spiritualities. (Ethical Economy) 497 pp. 2022:10 (Springer, GW) <685-322 685-94>

ISBN 978-3-031-10203-5 hard ¥26,506.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 99.99
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This book provides a constructive criticism of the emerging practice of conscious capitalism from the perspective of world religions and spiritualities. Conscious capitalism, to many of its adherents, represents an evolutionary step forward beyond the dominant neo-liberal paradigm, where it often appears that just about everything is for sale. Is conscious capitalism consistent with the values inherent in religious and spiritual world-views and does it provide a better fit for bringing out the best that business has to offer? This book answers these questions and many more. An appealing read for researchers in business ethics as well as any reader critical of the excrescences of capitalism.

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7463

広告メディア計画-ブランド管理アプローチ 第5版 Kelley, Larry D. / Sheehan, Kim / Dobias, Lisa et al., Advertising Media Planning : A Brand Management Approach. 5th ed. 432 pp. 2022:12 (Routledge, UK) <685-413>

ISBN 978-1-032-19217-8 hard ¥61,132.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 195.00
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ISBN 978-1-032-19215-4 paper ¥18,179.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 57.99
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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan.

This 5th edition has been fully updated to include:

* An emphasis throughout on digital and global media planning

* New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media

* New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia

* Discussion questions to foster engagement and understanding

A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.

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7464

Tenuta, Paolo / Cambrea, Domenico Rocco, Corporate Sustainability : Measurement, Reporting and Effects on Firm Performance. (SIDREA Series in Accounting and Business Administration) 84 pp. 2022:9 (Springer, GW) <685-434>

ISBN 978-3-031-11490-8 hard ¥29,157.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 109.99
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This book introduces readers to the main types of corporate sustainability practices. The first section examines both the ratings provided by international agencies and the various ESG (Environmental, Social and Government) indexes existing at 2021. In turn, the second part empirically investigates the relationship between the level of corporate sustainability and corporate financial performance among the large companies listed on the Milan Exchange FTSE-MIB 40 index for 2015-2019.

The book offers a comprehensive overview of current sustainability concepts and practices and illustrates how various companies are seeking to integrate them in their competitive strategy. Further, it fills a gap in the extant literature by analysing the origins, historical evolution and structure of the main rating agencies and ESG indexes. In addition, the empirical analysis of corporate sustainability's impact on companies' financial performance reveals the importance of collegial leadership - a commonly found feature of Italian family businesses that has not been considered in previous studies - as a moderating factor for reconciling sustainability initiatives and performance at family-run firms.


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7465

管理会計研究年報 第34巻 Akroyd, Chris (ed.), Advances in Management Accounting. Volume 34. 320 pp. 2023:1 (Emerald, UK) <685-433>

ISBN 978-1-80382-032-3 hard ¥32,032.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 140.00
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Volume 34 of Advances in Management Accounting uses a variety of methods, from experiments to surveys, to build upon existing knowledge within the management accounting discipline. Containing a diverse range of authors from Australia, China, Germany, New Zealand, Singapore, South Africa, the United Kingdom and the United States of America, this theoretically sound and practical research has a cutting-edge, wide-reaching appeal.

Showcasing chapters on performance measurement, management control, incentive compensation and budgeting, this edited collection appeals particularly to management accountants in practice, analysing topics such as the effects that narcissism, psychological pressure, honesty, fairness, service quality and corporate social responsibility have on both performance and the roles of management accountants.

Advances in Management Accounting (AMA) publishes thought-provoking volumes that advance knowledge in the management accounting discipline and are of interest to both academics and practitioners. The series seeks thoughtful, well -developed articles on a variety of current topics in management accounting, broadly defined. All research methods including survey research, field tests, corporate case studies, experiments, meta-analyses, and modeling are welcome.

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7466

Rizzello, Alessandro, Green Investing : Changing Paradigms and Future Directions. (Palgrave Studies in Impact Finance) 168 pp. 2022:9 (Palgrave Macmillan, UK) <685-1133 685-428>

ISBN 978-3-031-08030-2 hard ¥11,926.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 44.99
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This book provides a unique picture of green finance by highlighting, under both theoretical and practical lenses, current changing paradigms and future directions in this field. The book is founded upon four major aspects that characterize current debates in green finance: products and services, financial innovation, green washing and transparency, and external pressures. The book is particularly useful to understand the current perimeter of the field; identify the potentials and challenges of the sector; explore current changing paradigms and its potentials to act as drivers for mainstreaming green finance; and conceptualize future directions of the field, with particular focus on its role in the post-COVID recovery plans.

The book therefore is not only useful for deriving theoretical or practical implications for researchers and policy makers, but also to capture the evolving complexity of the field at the eve of extraordinary and green-driven changes in financial industry and in policy programs. The book also opens up interesting questions on theoretical advances in financial theory derived from these innovations and accelerated by the pandemic. It will be of interest to scholars and students from different academic disciplines such as economics, finance, political science, and entrepreneurship, as well as practitioners interested in green finance and in the financing of environmentally impactful organizations and projects.


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7467

Somorowsky, Carolyn, A Collaborative Approach to Financing Supply Chain Investments. 222 pp. 2022:8 (Springer Gabler, GW) <685-424 685-430>

ISBN 978-3-658-38403-6 paper ¥26,506.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 99.99
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Competitive advantage is not achieved by a single company, but rather by the entire supply chain, with a focus on improving the flow of information, finance and goods. Improving these flows requires strategic investments relevant to the supply chain that are often long-term, capital-intensive, relationship-specific, and therefore risky. The past financial or COVID-19 crisis has made banks more risk averse, making it more expensive for supply chain members to finance risky investments or even more difficult to raise funds from external financial institutions. Supply chain finance is a young discipline that focuses on improving financial flows through a collaborative approach. Since most strategic investments are made by suppliers facing financial constraints, there is a high likelihood that supply chain disruptions will occur because the financing party becomes insolvent, or the investments do not materialize. To encourage strategic investments and avoid supply chain disruptions, a model is developed in which supply chain members leverage their financial and operational capabilities to realize these investments and share costs, risks, and benefits according to their contribution. The proposed model is based on a structured coalition game with transferable utility that determines the supply chain members best able to finance the investments without compromising supply chain stability.
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7468

Rainsberger, Livia, AI - The New Intelligence in Sales : Tools, Applications and Potentials of Artificial Intelligence. 166 pp. 2022:9 (Springer, GW) <685-419>

ISBN 978-3-658-38250-6 paper ¥14,577.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 54.99
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This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples.

Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.

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7469

Quoquab, Farzana / Mohammad, Jihad (eds.), Sustainability and Social Marketing Issues in Asia. 292 pp. 2023:1 (Emerald, UK) <685-418>

ISBN 978-1-80071-846-3 hard ¥25,168.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 110.00
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The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted.

Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries - Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan - in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility.

The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.

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7470

Perera, Charitha Harshani / Nayak, Rajkishore et al., Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka. 354 pp. 2022:10 (Springer, GW) <685-1379 685-416>

ISBN 978-981-19-5016-2 hard ¥26,506.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 99.99
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This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and theirrespective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
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