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Business Advancement through Technology. Volume II : The Changing Landscape of Industry and Employment.
・ISBN 978-3-031-07764-7 hard EUR 159.99
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| 著者・編者 | Thrassou, Alkis / Vrontis, Demetris et al. (eds.), |
|---|---|
| シリーズ | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2022.11 |
| ページ数 | 248 pp. |
| 言語 | ENG |
| ニュース番号 | ＜686-468＞ |
解説
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment. It covers topics such as the role of technology in change management, digital transformation, and the impact of AI on employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for business students and researchers.