経営学・会計学 — 全 下位分類

"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice."
- Professor Mehita Iqani, Stellenbosch University

"Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems."
- Professor Melissa Aronczyk, Rutgers University

Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice.

This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.

Impassioned and always accessible, Eleftheria Lekakis explores:

• The media and economic logics which privilege elite activists.
• The real opportunities to resist and redirect promotional culture.
• Consumer activism as collective and community-building.
• The politicisation of celebrity influencers.
• The centrality of digital media technology.
• A range of transnational case studies pushing the field beyond the Global North.

Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism.

Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.

Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation-the greatest environmental and economic challenges of our times-are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them.

By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.

These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.

Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic.

The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful-and failed-marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company's brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more.

Key features:

• Presents and assesses strategies to react to business challenges-both economic and social
• Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty
• Shows the reality faced by businesses and nonprofit organizations when a crisis emerges
• Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive-and even grow-during a crisis
• Examines the role of internal marketing during a pandemic

The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyonce, and Madonna.

Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics.

This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

The tourism industry is dynamic, constantly changing, and is particularly sensitive to shocks and external factors that are beyond the control of managers. Terrorism and natural disasters are just two of the current risk factors for western-based tourists seeking increasingly 'exotic' locations. What can individuals do to mitigate these risks? What are the responsibilities of tour operators to manage these risks? And what is the global impact on the tourism industry?

This collection of chapters from international scholars answer these questions using a wide range of interdisciplinary methods. They shed new light on emerging issues around sustainability, ecology and dark tourism. The concluding chapter speculates what the future holds for the industry as a whole, after years of disruption and potentially increased risks from climate change and political upheaval in different regions.

The series features monographs and edited collections to create a critical platform which not only explores the dichotomies of tourism from the theory of mobilities, but also provides an insightful guide for policy makers, specialists and social scientists interested in the future of tourism in a society where uncertainness, anxiety and fear prevail.

Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work.

Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.

This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations.

The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P's of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles.

Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues.

This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism.

Studying tourist behavior-what tourists do, what their preferences are, etc.-provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.

With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.

This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its notable, and in some cases lasting, impacts on the tourism industry.

The text features new mini-case studies (snapshots) and international case studies from countries around the globe including USA, Saudi Arabia, India, China, New Zealand, Australia, Namibia and the UK. It discusses the latest trends in transport, hospitality, attractions and the travel trade and includes examples from major tourism companies including Trip.com, TUI and Airbnb.

The book is suitable for students who are starting their tourism studies as part of their college or university education.

Clare Inkson is a Senior Lecturer in Tourism and Course Leader of BA Tourism with Business at the University of Westminster, London.

Lynn Minnaert is the Academic Director and Clinical Associate Professor at New York University's Jonathan M. Tisch Center for Hospitality and Tourism.

This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on 'business' and the operational aspects of tourism, making it especially useful for students considering a career and/or short term placement in the tourism industry.

This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of:

• Brexit (the UK's decision to leave the European Union)

• the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support

• Sustainability and the reduction of the negative impacts caused by tourism

Chris Holloway was a former Professor of Tourism Management at the University of the West of England.

Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster.

Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism.

Maintaining its concise, lively and accessible style for students, key updates to this edition include:

• New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs)
• A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts
• A focus on both technology and skills and employability for the tourism sector in every chapter
• A recommended 'classic paper' per chapter marking key milestones in tourism thinking

Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry.

Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.

Emerald Studies In Finance, Insurance, And Risk Management 7 explores how AI and Automation enhance the basic functions of human resource management.

The traditional framework of Human Resource Management (HRM) primarily consists of four functions: Human Resource Planning, Recruitment and Selection, Training and Development and Performance Management Systems which help businesses in hiring, motivating and retaining employees. The introduction of Artificial Intelligence (AI) has changed all of these aspects.

The Adoption and Effect of Artificial Intelligence on Human Resources Management Series sets out a blended approach towards different functions of HRM and AI, reflecting upon: HR data privacy; data security; diversity and inclusion using AI; and sustainable AI-HR practices. This book is ideal for HR managers, senior managers, researchers, and students planning a career in this field.

Foregrounding the vital importance of interpersonal communication and cultural competence in the workplace, this book offers concise, practical strategies for daily communication in a global business environment.

The workplace is steadily becoming more diverse, and cultural competence is widely recognized as a key to success, in terms of revenue, profit, market share, and workforce productivity. This and diversity appreciation are the two cornerstones for effective interpersonal communication, facilitating relationship development, improving job satisfaction, commitment, loyalty, and trust, and leading to performance and organizational success. The effectiveness of diversity training sessions and cultural guidebooks can vary - business professionals need a book that presents more than descriptions of culture-bound business practices or prescriptions for valuing diversity.

This book is that practical solution, presenting a conceptual model along with tools to put it to work from day one, including cases and examples. With its strategies for reducing diversity miscues, techniques for responding in uncomfortable conversations, and innovative ways to bridge cultural gaps, this book will help current and aspiring leaders across industries build rapport and promote constructive behaviors in a diverse work environment, resulting in organizational success.

To achieve racial equity in the workplace, we need to "name, frame and explain where it doesn't exist". In Equality vs Equity: Tackling Issues of Race in the Workplace, Jenny Garret OBE helps the reader unpack the concept of racial equity and understand its importance in moving the dial up on inclusion, providing practical tips and language for the reader to act upon.

Equality vs Equity: Tackling Issues of Race in the Workplace is essential reading for those who want to educate themselves and influence others to do the crucial complex work of achieving racial equity in the workplace.

Businesses must stay agile and be responsive to the complexities and disruptions brought about by digital transformation. The recent pandemic has also accelerated business digitization. Packed with insights and strategies, this book breaks down the roadmap to organizational success into core areas. It explains how companies can adapt, prepare, and optimize their business performance through strategic positioning, business sustainability, and crisis management.

Rajaram describes strategic positioning as a mix of strategies for organizations to gain competitive advantage and ensure long-term success. He also talks about business sustainability and explores how organizations need to re-innovate their approaches to tap into opportunities created by the rapid changing customer needs and evolving environmental interventions. The book also illustrates how companies can navigate out of a crisis successfully.

This book will be an excellent, essential guide for leaders, practitioners, and anyone who is formulating effective organizational strategies.

Empowering organizations to thrive, this book provides a clear diagnostic framework with specific approaches and processes that leaders can use to build a negotiation function that will succeed each and every time.

Negotiation is a required skill and a core competency, but most organizations focus exclusively on individual negotiation skills and abilities and pay little attention to the internal culture and environment that shapes and guides these individuals. This book takes a dramatically different approach to building success in each and every negotiation, producing results that align with organizational strategy at all levels.

Professionals in sales, procurement and supply chain, human resources, change management, mergers and acquisitions, contracts, start-ups, construction partnering, and training consultants and students of business and law will value a text that understands how to build negotiation skills and capability across the organization by aligning individual skills with an evidence-based approach that actually works.

This book investigates the relationship between strategy optimization mechanisms and the efficiency (performance and productivity) in the digital and open economy. The aim of this question on the interactions between strategies, performance, and market forms is to understand how, at the level of value-based management, productivity determines the optimized strategies and how the optimization process is modified according to the performance of the firm.

Value-Based Management in an Open Economy: Optimizing Strategy to Improve Business and Performance outlines the conditions under which this relationship is negative, neutral, or positive in the banking sector. Applying economic and managerial principles, the book demonstrates that problems related to the competitive advantage can be successfully analyzed like all other business problems, using traditional tools of economics, finance, and strategy (provided that the dynamics of industry-specific interactions are considered). The author argues that the ability of firms to improve their performance depends on the structure in which these organizations compete and their ability to optimize their value-based management.

Key features:

• Captures the diversity and the interconnection of management control and firm performance issues
• Analyzes the challenges of contemporary management control in order to provide transversal and sustainable strategic solutions
• Promotes understanding of the prospects of optimizing mechanisms

This volume is intended primarily for those who will be called upon to work as researchers or professionals in the fields of corporate governance and value-based management. The book identifies the technical practices and proposes mechanisms to encourage growth and improve performance. The book will be helpful for renewing strategic approaches and value-based mechanisms in a digital and open economy.

Self-Knowledge plays an important role in making decisions and is instrumental in deciphering fact from false information: it is an inward tool, unique and changeable. Inward tools are essential in interpreting and processing information to create understanding and helping to determine illogical knowledge, whilst also fluctuating with the multifaceted and ever-changing awareness of the self that means the results of Self-Knowledge vary between individuals. Self-Knowledge and Knowledge Management Applications highlights and emphasizes the vital role of the human element in Knowledge Management, from which Self-Knowledge forms and functions.

Self-Knowledge and Knowledge Management Applications covers the role and complexities of Self-Knowledge in the knowledge management process and Weed-Schertzer explains the separate and intertwined branches of Explicit Knowledge (tangible and transferrable), Tacit Knowledge (not easily transferrable) and Self-Knowledge (inward knowledge) and their applications in a business environment.

Defining and explaining how Self-Knowledge enhances the application of each of these knowledge types when used both independently and collectively, Self-Knowledge and Knowledge Management Applications is essential reading for professionals and students across multiple disciplines, from business and management to strategy and technology.

The Second Edition of The SAGE Handbook of Leadership provides not only an in-depth overview the current field of leadership studies, but also a map into the future debates, innovations and priorities of where the field will move to. Featuring all new chapters from a global community of leading and emerging scholars, each chapter offers a comprehensive, critical overview of an aspect of leadership, a discussion of key debates and research, and a review of the emerging issues in its area.

Featuring an innovative structure divided by prepositions, this brand-new edition moves away from essentializing boundaries, and instead seeks to create synergies between different schools of leadership. A key feature of the second edition, is the attention to sensemaking (exploring the current themes, structures and ideas that comprise each topic) and sensebreaking (disrupting, critiquing and refreshing each topic). Suitable for students and researchers alike, this second edition is a critical site of reference for the study of leadership.

PART 1: Between: Leadership as a Social, Socio-cognitive and Practical Phenomenon

PART 2: About: Exploring the Individual and Interpersonal Facets of Leadership

PART 3: Through: Leadership Seen Through Contemporary Frames

PART 4: Within: Leadership as a Contextually Bound Phenomenon

PART 5: But: A Critical Examination of Leadership

Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions. This includes the skills or knowledge the workforce should adopt in training, and how the positive outcomes of such advancements can be maximized in the economy whilst mitigating the negative ethical and social consequences.

Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0 provides an understanding of the foundations of these predicted changes; how the transformation started, evolved, and accelerated over time.

This book comprises a set of stories about being an engineer for many decades and the lessons the author learned from research and practice. These lessons focus on people and organizations, often enabled by technology. The settings range from airplanes, power plants, and communication networks to ecosystems that enable education, healthcare, and transportation. All of these settings are laced with behavioral and social phenomena that need to be understood and influenced.

The author's work in these domains has often led to the question: "Well, why does it work like that?" He invariably sought to understand the bigger picture to find the sources of requirements, constraints, norms, and values. He wanted to understand what could be changed, albeit often with much effort to overcome resistance.

He found that higher levels of an ecosystem often provide the resources and dictate the constraints imposed on lower levels. These prescriptions are not just commands. They also reflect values and cultural norms. Thus, the answers to the question were not just technical and economic. Often, the answers reflected eons of social and political priorities. The endeavors related in the book frequently involved addressing emerging realities rather than just the status quo. This book is an ongoing discovery of these bigger pictures.

The stories and the lessons related in this book provide useful perspectives on change. The understanding of people and organizations that emerges from these lessons can help to enable transformative change. Fundamental change is an intensely human-centric endeavor, not just for the people and organizations aspiring to change, but also for the people helping them. You will meet many of these people in this book as the stories unfold.

The genesis of this book originated in a decision made early in the author's career. He had developed a habit of asking at the end of each day, "What did I really accomplish today?" This was sometimes frustrating as he was not sure the day had yielded any significant accomplishments. One day it dawned on him that this was the wrong question - He needed to ask, "What did I learn today?" It is always possible to learn, most recently about public health and climate change.

In planning this book, the author first thought in terms of accomplishments such as projects conducted, systems built, and articles and books published. He could not imagine this being interesting to readers. Then, it struck him - It is much more interesting to report on what he learned about people and organizations, including how he helped them accomplish their goals. This is a book of stories about how these lessons emerged.

In planning this book, the author first thought in terms of accomplishments such as projects conducted, systems built, and articles and books published. He could not imagine this being interesting to readers. Then, it struck him - It is much more interesting to report on what he learned about people and organizations, including how he helped them accomplish their goals. This is a book of stories about how these lessons emerged.

Currently, the challenge for manufacturing organizations is how to achieve their expected profit by continuously improving productivity or reducing costs. Manufacturing organizations have been using different improvement approaches to achieving cost reduction and productivity improvement for years by eliminating various losses and waste structures, such as excess inventory, excessive workforce, excessive capacity, excessive utility consumption, and so on. But is the problem solved? Unfortunately, no! Often manufacturing companies focus on maximizing the flow and meeting customer needs but forget their real aim - to make a profit for their stakeholders. Too many organizations meet customer expectations by seeking to continuously synchronize the flow to market demand but forget to check that they are doing it profitably enough to ensure business continuity and prosperity. When the financial results show that they are not so profitable, it is already too late. Moreover, the strategic direction of systematic improvements according to the sales trend - depending on the current degree of production capacity utilization and its dynamic effects on cost structures - is deficient in many manufacturing companies. So, would the failure of strategic and profitable systematic improvements be an option? Of course not!

If the ultimate goal of the organization is to create target profit for stakeholders, then the behavior and strategic systematic improvements must be directed to those scenarios, strategies, tasks, problems, and "production levers" that are best based on creating the target profit. That's what Strategic Kaizen thinking does - the simultaneous and consistent achievement of systematic operational and financial improvements in a strategic and operational manner. It achieves both synchronous operations at market demand by fulfilling takt time and profitable operations in accordance with profit demand by fulfilling takt profit. In short, the Strategic Kaizen mission is striving for the fulfillment of the ideal state of operations called synchronous profitable operations. In this book, the author, while presenting in detail the seven processes of Strategic Kaizen methodology, exposes the answer to historically incomplete thinking of productivity improvements for target profitability. The uniqueness of the book is reinforced by the detailed presentation of the successful application of the Strategic Kaizen thinking over the years in two multinational manufacturing organizations operating in highly competitive markets, addressing the synchronous profitable operations for both the sales increase scenario and the sales decrease scenario. Moreover, it presents examples of the practical application of the "white-collar" Strategic Kaizen.

Essentially, by adopting the Strategic Kaizen methodology presented in detail in this book to consistently achieve the ideal state of a manufacturing organization, organizations will enter a new paradigm of thinking of strategic improvements - Strategic Kaizen thinking - to meet annual and multiannual target profits in a unique and effective way that operates according to its own strategic and operational management system.

The importance of automation in the various industries has increased dramatically in recent years; business process automation serves to enhance product quality, improve process safety and plant availability, and efficiently utilize resources and lower emissions. With almost every industry facing sweeping and unprecedented change, Process Automation Strategy in Services, Manufacturing and Construction responds to a rapid pace of transformation that is both a major challenge and a fantastic opportunity.

Customers' expectations grow higher, economic pressures require them to do more with less, and each day new competitors appear. Examining case studies and examples of robotic process automation (RPA) across a range of industries and sectors, the authors explore the links between customer satisfaction and organizational performance, and how automation improves service for the end user.

Appealing to business researchers, academics and practitioners, Process Automation Strategy in Services, Manufacturing and Construction brings to life the current trends in process automation and considers what the future holds.