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Public Relations Theory III : In The Age of Publics.
・ISBN 978-0-367-69328-2 hard GB£ 140.00
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・ISBN 978-0-367-68331-3 paper GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Botan, Carl H. / Sommerfeldt, Erich (eds.), |
|---|---|
| シリーズ | Routledge Communication Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.02 |
| ページ数 | 528 pp. |
| 言語 | ENG |
| ニュース番号 | ＜687-318＞ |
解説
This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics.
This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.