経営学・会計学 — 全 下位分類

Make work suck less and improve the performance of your people with this practical, hands-on guide

The COVID-19 pandemic and an ever-changing array of new ways of working seem to have all of us asking, "Does work really have to suck this bad?" It looks like a small taste of flexibility and freedom has made many of us rethink the nature of the work we do and how we do it.

In Work Here Now: Think Like a Human and Build a Powerhouse Workplace, Mercer's North American Transformation Leader Melissa Swift delivers an eye-opening roadmap to better work that generates wins for companies and employees alike. In the book, you'll explore different ways to improve the growth-impeding, borderline inhumane people management practices we've created and endured over time. You'll also find:

• 50 strategies to create a powerhouse workplace at organizational level
• 50 strategies to create a powerhouse workplace at team level
• A simple framework to help you make people-centered decisions

An incisive and practical take on managing and working with people that-for once-doesn't rely on hackneyed idealism or management-by-algorithm, Work Here Now is the hands-on performance improvement tool that executives, managers, HR professionals, and other business leaders have been searching for.

Make your workforce happier, healthier-and more productive-with strategies from a world-leader in company culture and health

In A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Organization, health and well-being expert, Richard Safeer, M.D. delivers a step-by-step roadmap to creating a culture of health on your team and in your company that keeps your people happier and more engaged. In the book, you'll discover the importance of shaping your well-being culture, challenging yourself, your team, and your workforce to live better lives by offering them new tools and methods to do just that. This book discusses:

• Bulletproof strategies to help leaders build a sound cultural foundation that supports their efforts at change
• A path forward that allows organizational leaders to step up and help their employees be the best versions of themselves
• Techniques to build a supportive culture that overcomes common obstacles to change, including positive social climates, norms, and peer supports

A can't-miss resource for business and human resource leaders at medium- to large-sized organizations, A Cure for the Common Company also belongs on the bookshelves of every professional interested in supporting employee health and well-being.

Future-proof your business with a credible net-zero transition plan for the new economy.

Net Zero Business Models: Winning in the Global Net Zero Economy delivers a breakthrough approach to transition from business models contributing to climate disaster to Net Zero Business Models crucial to sustainability and profitability.

Based on the authors' business advisory expertise and insights from their research with over 200 best-in-class global companies, this book is an indispensable guide for executives, corporate directors, and institutional investors.

Discover how to implement a bona fide net zero transition plan and processes to:

• Identify new Board and Investor expectations for Net Zero Transition Plans (Beyond ESG)
• Ensure the Five eco-efficiency plans, processes and value drivers are in place as the foundation for a credible transition plan
• Select one of Four Pathways to a Net Zero Business Model as strategic options
• Apply the Three Domains for Systems Thinking required by leaders for Net Zero strategic leadership
• Align key metrics, targets, and incentive designs to accelerate business model transition

Metrics and Targets are not a plan, and a commitment to net zero is not a business strategy. Net Zero Business Models has been endorsed by C-Suites, Boards and Institutional Investors representing over $ 80 trillion in assets under management. This is the playbook you need to win in the Net Zero Global Economy.

Discover the six counter-conventional mindsets to be a changemaker

In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.

Each of these six mindsets can be learned, practiced, and built upon-by anyone, in any business setting large or small, old or new-, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find:

• Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom
• Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way
• Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path
• Steps you can take now to make one or more of these mindsets your own.

An essential new take on entrepreneurship and on what it takes to be or become more "entrepreneurial," Break the Rules! sheds new light on an oft-discussed-but rarely understood-area of business.

Energize employee engagement and drive cultural excellence throughout your organization

In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee.

You'll also learn:

• How to build a culture where people can become the best version of themselves and transform organizational performance
• Five common roadblocks that prevent leaders from from using culture to get the best from their people and how to overcome them
• How to implement your playbook for cultural excellence across your entire organization

A scientific approach to corporate reputation from the field's leading scholar.

Public opinion is a core factor of any organization's success-and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science's most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

MACHINE LEARNING FOR BUSINESS ANALYTICS

Machine learning -also known as data mining or data analytics- is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications in R provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques.

This is the second R edition of Machine Learning for Business Analytics. This edition also includes:

• A new co-author, Peter Gedeck, who brings over 20 years of experience in machine learning using R
• An expanded chapter focused on discussion of deep learning techniques
• A new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learning
• A new chapter on responsible data science
• Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students
• A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques
• End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented
• A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions

This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

ACTIONABLE TOOLS, PROCESSES, AND METRICS FOR SUCCESSFULLY MANAGING INNOVATION PROJECTS, WITH EXCLUSIVE INSIGHTS FROM WORLD-CLASS ORGANIZATIONS AROUND THE WORLD

The newly revised Second Edition of Innovation Project Management offers students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program.

The highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently.

The Second Edition includes exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego. Each case study contains questions for discussion, and instructors have access to an Instructor's Manual via the book's companion website.

Specific ideas discussed in Innovation Project Management include:

• Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development
• Identifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements
• Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases
• Measuring intangible assets, customer/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value

With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.

This 25th edition of Research on Professional Responsibility and Ethics in Accounting includes articles from a diverse group of expert authors. Subjects covered explore many aspects across professional responsibility and ethics in accounting, including balancing values vs profits, whistleblowing, earnings management, ethical financial reporting, and moral identity.

The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substantiated with the help of empirical studies. Employees and managers in controlling as well as HR managers in companies gain a deeper understanding of the necessity and the components of systematic personnel development. The goals are the formation of high-performance teams in controlling as well as the identification of personal career paths on the way to top management tasks as CFO. The focus of the personnel development model is on the transfer of the competence-oriented development approach, which, in addition to the traditionally considered technical and methodological competencies, also takes into account social and personal competencies as well as additional digital and intercultural competencies. The book is rounded off by a survey of the current situation, the definition of a target situation to be aimed at, the discussion of suitable further training measures and the monitoring of the level of competency achieved, and illustrates concrete career concepts.

This book on corporate finance systemically integrates firms' approach toward the market, the value fundamentals of investors, and the pricing dynamics of financial markets. The reader is first introduced to an illustration and analysis of some of the main models used in corporate finance and in asset pricing. The text moves to define the core analysis and valuation techniques to demonstrate how integrating the fields of corporate finance and asset pricing allows us to make comprehensive and precise valuations over time.

The demands on companies are changing rapidly due to digitalization. Today's customers want to be served conveniently, directly, solution-oriented and accommodating at all times on all communication channels. Only flexible, fast and innovative sales and service departments will keep the customers willing to change and also get the young "digital natives" on board. This book is about practical agile working principles and methods, with the help of which you can make your sales department more innovative and agile as a bridge to the customer.

On the basis of agile leadership and team principles, you will be provided with custom-fit structures and frameworks to increase the agility of sales teams. How do you successfully implement agile frameworks and methods such as Kanban, Design Thinking, Shopfloor and OKRs in which sales area? Which prerequisites must be created for this? The basis for change is the common understanding and mindset of the decision-makers. The book offers thought models and numerous tips for action. A decisive factor is the strengthening of self-organization and assumption of responsibility through a different understanding of the role of management. Building on this, the book describes practicable agile structures and methods for developing sales and service teams in the direction of transformation and innovation capability.

Target group are managing directors, sales managers, executives, consultants and employees from the areas of service and sales.

This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial team has brought together highly-cited and downloaded articles on the topic of Consumer Behavior into one single resource. Moreover, this book enables readers to review a broad spectrum of quality research on a specialized topic, which we hope facilitates interdisciplinary and critical discussions of the topic at hand. As part of the Key Topics in Behavioral Sciences book series, this volume aims to serve as a quick reference for readers when writing or researching new topics or subject areas. Other topics in the series will include Psychological Research Methods, Health and Behavior, Industrial and Organizational Psychology, Sports Psychology, and Consumer Behavior.

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.

Detailed textbook with a focus on consumer behavior research

This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language.

Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour":

1. They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour.
2. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision.
3. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment.
4. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time.

This second edition of the book has been revised and updated by the authors.

Clear textbook for exam preparation with many practical aids

The Consumer Behavior textbook is intended for students in the following disciplines:

• Business Administration
• Psychology
• Communications
• Related disciplines

It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour":

• Case studies
• Descriptions of relevant studies
• QR codes to video content (e.g. videos and websites)

This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.

The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies.

Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.

Rapidly developing Artificial Intelligence (AI) systems hold tremendous potential to change various domains and exert considerable influence on societies and organizations alike. More than merely a technical discipline, AI requires interaction between various professions. Based on the results of fundamental literature and empirical research, this book addresses the management's awareness of the ethical and moral aspects of AI.

It seeks to fill a literature gap and offer the management guidance on tackling Trustworthy AI Implementation (TAII) while also considering ethical dependencies within the company. The TAII Framework introduced here pursues a holistic approach to identifying systemic ethical relationships within the company ecosystem and considers corporate values, business models, and common goods aspects like the Sustainable Development Goals and the Universal Declaration of Human Rights. Further, it provides guidance on the implementation of AI ethics in organisations without requiring a deeper background in philosophy and considers the social impacts outside of the software and data engineering setting. Depending on the respective legal context or area of application, the TAII Framework can be adapted and used with a range of regulations and ethical principles.

This book can serve as a case study or self-review for c-level managers and students who are interested in this field. It also offers valuable guidelines and perspectives for policymakers looking to pursue an ethical approach to AI.

Diasporic Mobilities on Vacation is a nuanced exploration of the embodied and affective practices of Moroccans from Europe visiting Morocco for summer vacation. Rather than characterizing them as uncomfortably split between homelands, this book focuses on how their touristic leisure practices create their own space of diasporic belonging.

An expert on Moroccan diaspora communities and mobile lifestyles, the book draws on multi-sited and mobile ethnographic research to take the reader along on the journey 'home' and experience the daily lives of diasporic visitors. Their practices, activities, and encounters on vacation offer insights into larger issues of class, leisure consumption, and transnational belonging in South-to-North migration contexts. Concretely, the book shows how these holiday encounters simultaneously generate integration into Morocco for migrant descendants who can feel at 'home' in this homeland, and differentiation from others in how they embody 'Moroccaness' as social and material actors.

This book shows how seemingly frivolous practices of leisure have material consequences for individuals who belong across homelands. Positioned at the intersection of migration studies, leisure and tourism mobilities, and ethnomethodology and practice theory, this book is a worthwhile read for scholars and students-indeed, anyone questioning or experiencing problems of belonging in transnational and diasporic contexts.

In Challenges to US and Mexican Police and Tourism Stability, author Peter Tarlow examines the US-Mexico border crisis and its impact on tourism, along with tourism security in both the United States and Mexico. He also examines the impact of police corruption and cartels on the tourism industry. Presenting detailed case studies of the U.S. cities of Chicago, New York, San Francisco, and Washington D.C, the collection concludes with comparisons on the issues facing tourism policing in the US and Mexico, exploring the dangers, hopes and recommendations for the future.

The way a state's police force operates generates a range of complex and interconnected issues, including law enforcement's role in tourism. Recent debates have arisen around the media and law enforcement such as the incidents leading to the George Floyd protests and the Defund-the-Police movement. Challenges to US and Mexican Police and Tourism Stability examines the impacts that historical, political, and social campaigns targeting police practices have had on law enforcement in general and on the tourism industry in particular, specifically focusing on recent developments in both the USA and Mexico.

The Tourism Security-Safety and Post Conflict Destinations series provides an insightful guide for policy makers, specialists and social scientists interested in the future of tourism in a society where uncertainness, anxiety and fear prevail.

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions.

This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.

This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader.

This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.

The essentials discusses the possibilities of digital occupational health management (D-BGM), from health communication such as health portals to wearables and health apps to online coaching, with regard to the requirements of Work 4.0. The reader receives information on the integration of digital components in the health management portfolio and an argumentation sketch with regard to the benefits of digitalization for increasing the effectiveness of health management measures in a modern working world. Corresponding success factors are elaborated and the potentials and risks of D-BGM are identified.