株式会社極東書店トップ ＞ 商品一覧 ＞ The Future of India's Rural Markets : A Transformational Opportunity.
商品詳細
The Future of India's Rural Markets : A Transformational Opportunity.
・ISBN 978-1-80455-823-2 hard US$ 105.00
￥24,601.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Sinha, Kunal, |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2023.04 |
| ページ数 | 224 pp. |
| 言語 | ENG |
| ニュース番号 | ＜691-443＞ |
解説
A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.