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人文・社会科学の学術専門洋書 新刊書誌情報

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6781

Sidhu, Amarinder, Building a Software Company : How to Drive Business Value Through Software. 100 pp. 2023:6 (Apress, US) <695-681>

ISBN 978-1-4842-9168-9 paper ¥10,070.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 37.99
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There is a call to action reverberating in company boardrooms, earnings calls, technology conferences, and IT departments: every company should be a software company. The call makes intuitive sense. Software, when done right, creates infinite business leverage. It is not a coincidence that 7 out of 10 largest companies in the world are software companies. But how does a company become a software company? This book will help enterprises transform into a software company. The software-driven future that Marc Andreessen predicted in his now-famous 2011 essay is here but unevenly distributed. While enterprises, and teams within, grasp the software technologies, they lack the context to leverage them ? much less understand the fundamental principles that drive the business value from software: What is the real essence of the software-based transformation? If every enterprise is implementing the same technologies, what is the source of differentiation? How do you manage the inherent complexity of software such that it doesn't destroy software's value? How do you build and nurture talent so that it is empowered to create the best solutions for your customers' problems? This book will answer all of that and more. The boundary between enterprise and consumer software is rapidly blurring. IEEE reports that 40% of the cost of a new car comes from software . Elsewhere, software is becoming synonymous with medical devices and therapeutics . FinTech and EdTech trends are primarily about personalization through software at an internet-scale. The struggling enterprises are up against it. They have no choice but to figure out how to ship consumer-grade software. It is an existential problem for them. This book compiles the timeless principles of building good software, yet often disregarded while building and deploying software products for enterprises. What You'll LearnLeverage people to build creative software solutions Manage development complexity so that we keep software focused on user problems Understand software technology as a means of producing value Who This Book Is ForEnterprise Executive Management, Enterprise IT Management Professionals, Software Practitioners within Enterprise
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6782

D.A.Shepherd他著 企業家的理論化-研究へのアプローチ Shepherd, Dean A. / Patzelt, Holger, Entrepreneurial Theorizing : An Approach to Research. 210 pp. 2023:1 (Palgrave Macmillan, UK) <695-680>

ISBN 978-3-031-24044-7 hard ¥13,251.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 49.99
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ISBN 978-3-031-24047-8 paper ¥10,600.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 39.99
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This open access book investigates an entrepreneurial approach to building new theories. It provides a rich understanding of how specific tools facilitate aspects of the theorizing process and offers a clearer big picture of the process of building important new entrepreneurship theories. The authors show that anthropomorphizing has been a critically important tool for developing influential entrepreneurship theories. They reveal how scholars build on their rich and highly accessible understanding of humans (i.e., the self and others) to make guesses and sense of entrepreneurial anomalies, articulate theoretical mechanisms to build more robust entrepreneurship theories, and create plausible stories that facilitate sensegiving. Further, they offer a frameworkthat guides entrepreneurship scholars in finding a balance to maximize their contributions and guides reviewers and editors in managing the revise-and-resubmit process to advance the entrepreneurship field. Finally, they present lean scholarship as an approach to developing a portfolio of high-quality, high-impact papers. Lean scholarship starts with an entrepreneurial mindset and involves creating a minimum viable paper, exploring its validity, adding a plausible paper to one's portfolio, and managing the portfolio by periodically deciding whether to persevere, pivot, or terminate each paper. This seminal work will appeal to entrepreneurship researchers, both those new to the field as well as seasoned veterans, who want to learn more about the tools that can be used to generate new knowledge about new ventures and other entrepreneurship topics.

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6783

Rodriguez, Eduardo, Risk Analytics : Data-Driven Decisions under Uncertainty. 368 pp. 2023:6 (Auerbach, US) <695-677>

ISBN 978-0-367-35961-4 hard ¥62,700.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 200.00
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ISBN 978-1-032-50778-1 paper ¥26,330.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 83.99
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The 2022 World Economic Forum surveyed 1,000 experts and leaders who indicated their risk perception that the earth's conditions for humans are a main concern in the next 10 years. This means environmental risks are a priority to study in a formal way. At the same time, innovation risks are present in theminds of leaders, newknowledge brings new risk, and the adaptation and adoption of risk knowledge is required to better understand the causes and effects can have on technological risks. These opportunities require not only adopting new ways of managing and controlling emerging processes for society and business, but also adapting organizations to changes and managing new risks.

Risk Analytics: Data-Driven Decisions Under Uncertainty introduces a way to analyze and design a risk analytics system (RAS) that integrates multiple approaches to risk analytics to deal with diverse types of data and problems. A risk analytics system is a hybrid system where human and artificial intelligence interact with a data gathering and selection process that uses multiple sources to the delivery of guidelines to make decisions that include humans and machines. The RAS system is an integration of components, such as data architecture with diverse data, and a risk analytics process and modeling process to obtain knowledge and then determine actions through the new knowledge that was obtained. The use of data analytics is not only connected to risk modeling and its implementation, but also to the development of the actionable knowledge that can be represented by text in documents to define and share explicit knowledge and guidelines in the organization for strategy implementation.

This book moves from a review of data to the concepts of a RAS. It reviews RAS system components required to support the creation of competitive advantage in organizations through risk analytics. Written for executives, analytics professionals, risk management professionals, strategy professionals, and postgraduate students, this book shows a way to implement the analytics process to develop a risk management practice that creates an adaptive competitive advantage under uncertainty.

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6784

Qin, Zheng / Li, Yan / Yang, Yinzhou, Management Innovation and Big Data. (Management for Professionals) 215 pp. 2023:3 (Springer, GW) <695-675>

ISBN 978-981-19-9230-8 hard ¥23,855.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 89.99
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Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest.

Covering an array of theories about management and big data at home and abroad, this book lays a solid foundation for being an authentic manager. It is organized into sections on decision-making, organization, leadership, control, innovation, and big data to fully dissect and summarize the basic concepts of these characters in management and to show the basic methods that managers can use to solve problems. Each section contains a large number of examples to demonstrate how entrepreneurs successfully manage their large companies and overcome the difficulties in the business, utilizing the corresponding management functions or big data technology. Further, in order to adapt to the development of the Internet era, this book also absorbs a lot of practice cases of management innovation and big data which have emerged in recent years based on advanced network platform and big data analysis. This book puts great emphasis on the innovative function of management, adding more comprehensive methods and more updated cases related to the Internet.

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6785

Patiño-Galván, Israel, Innovation and Entrepreneurship Ecosystems : An Evolutionary Vision in the Creation of Local Ecosystems. (Innovation, Technology, and Knowledge Management) 182 pp. 2023:3 (Springer, GW) <695-674>

ISBN 978-3-031-24516-9 hard ¥39,761.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 149.99
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This book offers an alternative framework for the creation and evolution of local innovation and entrepreneurship ecosystems in which the central and operational role is led by the university through an Entity that Operates the Ecosystem (EOE). It explains how the university, industry and government actors interact to create ecosystems and how said ecosystems promote the growth and development of local start-ups. It provides researchers, scholars, academics and practitioners with a guide to the construction of innovation and entrepreneurship ecosystems and offers tools to assist in the creation of enterprises from entrepreneurial ideas.
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6786

Miller, Vanessa / Pätzmann, Jens U., Archetypical Roles in Startups : Eight Personality Traits You Need in Your Founding Team. (Business Guides on the Go) 234 pp. 2023:3 (Springer, GW) <695-672 695-724>

ISBN 978-3-031-22252-8 hard ¥19,879.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 74.99
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Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to reveal the hidden aspects of social interactions within teams. This book employs an archetypical personality test to uncover the eight most significant team roles needed in a startup: the leader, the mentor, the artist, the friend, the hero, the femme fatale, the rebel and the manager. The artist, for example, always finds unconventional solutions, the femme fatale attracts support for the idea, and the hero is undaunted in the face of setbacks. Archetypical roles can manifest in individuals or at the group level, and they can and should change throughout the journey. With the included personality test, this book offers entrepreneurs, investors and mentors alike a tool to improve the interpersonal processes in startup teams.

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6787

Medine, Ambica / Minto-Coy, Indianna, Social Entrepreneurship Strategies and Social Sector Sustainability : A Caribbean Context. 224 pp. 2023:3 (Palgrave Macmillan, UK) <695-671 695-704>

ISBN 978-3-031-18532-8 hard ¥39,761.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 149.99
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This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the Caribbean social sector. In addressing the conceptual ambiguities from an academic and experiential perspective, it aims to provide a much-needed reflection on social entrepreneurship (SE), including in developing contexts. Through a comparative analysis of the experiences of NPOs from the Caribbean, the authors demonstrate the applicability of SE for NPO sustainability and as an opportunity for social sector performance improvement. Blending both quantitative and qualitative methodologies, this work is a useful base for researchers wanting to advance the mission of theory and methodological development toward maturing the field of social entrepreneurship.


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6788

Ma, Xiaodong, Methodology on Digital Transformation : Implementation Path and Data Platform. (Management for Professionals) 357 pp. 2023:5 (Springer, GW) <695-667>

ISBN 978-981-19-9110-3 hard ¥23,855.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 89.99
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Based on the experience of dealing with digital transformation cases of over 70,000 Chinese enterprises, this book interprets the whole process of digital transformation by following “why, when, what, who, and how.” This book uses a combination of theories and practices to outline how enterprises can achieve digital transformation from three perspectives of strategy, talent, and technology, providing readers with the implementation paths and guidelines of digital transformation. The book aims to help senior or mid-level managers in enterprise and bank to better comprehend digital transformation at the strategy and planning level. Also it suits for R&D readers to know the implementation path and data platform of digital transformation methodology at the technique level.
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6789

Li, Lefei / Wang, Fei-Yue, Parallel Services : Intelligent Systems of Digital Twins and Metaverses for Services Science. (SpringerBriefs in Service Science) 90 pp. 2023:4 (Springer, GW) <695-666>

ISBN 978-3-031-25332-4 paper ¥13,251.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 49.99
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By incorporating the latest advancement in complex system modeling and simulation into the service system research, this book makes a valuable contribution to this field that will lead service innovation and service management toward the digital twin and metaverse. It covers important topics such as computational experiments and parallel execution of a parallel service system, the modeling of artificial service systems, semi-parallel service systems, parallel service, and digital twin/metaverse. It also provides a unified framework for realizing a parallel service system that demonstrates the capabilities or potentials of adopting digital twin and metaverse.

In addition, the book contains numerous solutions to real-world problems, through which both academic readers and practitioners will gain new perspectives on service systems, and learn how to model a parallel service system or how to use the model to analyze and understand the behaviors of the system. For academic readers, it sheds light on a new research direction within the service science/engineering domain made possible by the latest technologies. For practitioners, with the help of methods such as Agent-based Modeling and Simulation, the book will enable them to enhance their skills in designing or analyzing a service system.


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6790

Larue, Oliver, The Toyota Economic System : How Leaders Create True Prosperity Through Financial Congruency, Dignity of Work, and Environmental Stewardship. 272 pp. 2023:6 (Productivity Pr., US) <695-664>

ISBN 978-1-03-239153-3 hard ¥37,620.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 120.00
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ISBN 978-1-03-239152-6 paper ¥10,969.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 34.99
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This book analyzes the purpose and relationship between the different elements of the Toyota Production System (TPS) and how they add up to an economic system rather than just a production system that brings engineering and managerial solutions to businesses. It argues how TPS can be viewed as a science as opposed to a tool-based technique.

Our society faces unprecedented economic, social, and environmental challenges. Thankfully, TPS offers solutions. These solutions are born out of Toyota's dissatisfaction with simple cost-benefit analyses and trade-offs. It challenges the antiquated model of economies of scale and radical individual asset efficiency. The Toyota Production System offers technical and managerial innovations that eliminate pre-existing financial, socio-economic, and environmental contradictions. The result is congruency between several factors and agents of our society that have conflicted in the past.

Specifically, TPS does the following:

  • Financially, TPS creates congruency between the Income Statement and the Statement of Cash Flow by pursuing total instead of individual efficiency.
  • Socio-managerially, TPS reconciles the creative nature of people with the mundane requirements of modern industrial work by re-introducing craftsmanship into industrial operation.
  • Economically, TPS lessens the conflicts between economic growth and environmental stewardship by eliminating, unevenness, overburden, and waste instead of only chasing economies of scale.

These innovations bring financial benefits to the corporation, social benefits to the workers, and economic and environmental benefits to society at large. Each benefit supports the others as opposed to itself individually. The result is true instead of apparent efficiency. This is measurable, repeatable, and worth making into a scientific discipline, which can be taught and applied more widely not just to business haphazardly, but systematically to the broader aspects of our economies.

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6791

持続可能なビジネス-重要問題 第3版 Kopnina, Helen / Padfield, Rory / Mylan, Josephine, Sustainable Business : Key Issues. 3rd ed. (Key Issues in Environment and Sustainability) 296 pp. 2023:6 (Routledge, UK) <695-1447 695-663>

ISBN 978-1-032-20970-8 hard ¥48,592.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 155.00
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ISBN 978-1-032-20968-5 paper ¥12,850.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 40.99
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Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics.

Fully updated for the third edition to take into account recent developments and trends, such as the climate emergency, COVID-19, and supply chain sustainability, this textbook introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption, and economic growth. It discusses realistic ways forward, in particular, the circular economy and Cradle to Cradle frameworks. The book is both a theoretical and a practical study guide for undergraduate and postgraduate students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation, and human rights.

This textbook is essential reading for students of business, management, and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, and end of chapter summaries.

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6792

Kawakami, Hiroshi (ed.), Systems Design Based on the Benefits of Inconvenience. (Translational Systems Sciences) 110 pp. 2023:3 (Springer, GW) <695-662>

ISBN 978-981-19-9587-3 hard ¥39,761.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 149.99
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This book is about the "benefits of inconvenience (BoI)", providing a new approach to designing innovative systems and opening an alternative viewpoint to readers for looking at the world. BoI says that convenient living has “black boxed” the processes we used to rely on, while BoI is about looking at the benefits that were originally provided by these actions that have been black-boxed. Consider the relationship between humans and artificial objects, or things, newly created by engineering technology. In the past, things were “extensions” of people, but before we knew it, things began to substitute for people. BoI can be a keyword for thinking about the relationship that should come after “substitution”. It is a principle of systems design, one that requires time and effort rather than being convenient without any bother. Leading system scientists, technology creators, service producers, and product designers have contributed to this volume. In the first half of the book, many researchers describe their theory of BoI from the perspectives of systems engineers, value engineers, designers, and innovators. In the second half of the book, examples of implementing BoI are introduced in various fields, such as product design, service design, social robotics, tourism engineering, and human activity support systems. They will support innovations in systems or services. It is generally said that necessity is the mother of invention. In that belief, inconveniences should be eliminated, which can be a motive force for new technological development. On the other hand, this book shows that inconveniences are not something to be eliminated, but, on the contrary, are essential to obtain some benefit, and shows us how to create beneficial inconveniences.
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6793

Flesner, Patrick, The Leadership House : A Leadership Tale about the Challenging Path to Becoming an Effective Leader. 170 pp. 2023:4 (Wiley, US) <695-659>

ISBN 978-1-394-19113-0 hard ¥5,707.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 24.95
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Discover how to become a highly effective leader in this inspiring leadership story.

Whether you are a startup founder, an entrepreneur, a manager who has just been promoted into a leadership position, or a senior executive, your success will depend on others. If you cannot lead people, groups, and organizations effectively, your teams will fail-and you will fail as a leader. In contrast, if you know how to transform a set of strong individuals into a thriving, cohesive team, the sky is the limit. If you know how to lead effectively, you will achieve the extraordinary.

But how do you become an effective leader? If you are anything like the many leaders Patrick Flesner has enjoyed working with, you also look for answers to this question. But the answers you get are often dissatisfying. Because they come pieces at a time. In fact, leadership advice comes in piecemeal fashion. There is no leadership framework you can follow systematically to become an effective leader. Therefore, you end up doing what you've always been doing. You lead using your gut feeling.

In The Leadership House, Patrick Flesner provides the answers you've been looking for. In this leadership story about a CEO who walks the challenging path to becoming an effective leader, he shares the long missing framework. He shares a leadership framework that will enable you to systematically develop your leadership skills and become the leader you want to be, a highly effective leader who leads with ease.

In The Leadership House, you will learn:

  • Why trust is the foundation of effective leadership
  • That a strong team is more than great talent in the right positions
  • How to ensure your team members collaborate and embrace teamwork
  • Why the accountability concept is key for leadership success
  • How to empower your team members
  • How to execute your plans

Wherever you are on your particular walk of life, in your career, and in your organization, you will benefit from and find value in this leadership guide wrapped in an inspiring leadership story.

"A wonderful story about leadership. In this little book, you will find the tools necessary to enhance your leadership journey. Thanks Patrick for giving us such a gift."

- Howard Behar, former president of Starbucks International

"Great storytelling alongside with the simultaneous communication of facts. In this book, the essentials of leadership are impressively presented in an unusual and memorable setting."

- Gisbert Ruehl, former CEO of Kloeckner & Co SE

"Most leadership books are either too theoretic, esoteric, or complex-or all of the above. The Leadership House stands out. It conveys how to lead effectively, wrapped in an inspiring story full of leadership wisdom and actionable insights. This book is not only fun to read, but makes you learn how to lead with ease. Highly recommended for any leader and all who wish to become one."

- Matthias Heutger, Senior Vice President, Global Head of Innovation & Commercial Development at DHL Group

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6794

Favari, Edoardo, Project Management : Leading Change in the Age of Complexity. 233 pp. 2023:3 (Springer, GW) <695-658>

ISBN 978-3-031-25030-9 paper ¥19,879.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 74.99
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This book represents an excellent opportunity for understanding project management in its new form for professionals, undergraduate and post-graduate students, and people willing to prepare the Project Management Professional (PMI-PMP (R)) exam. The distinctive feature of this book consists in the approach, very pragmatic and rich in practical examples. In particular, there are several "myth" and "bad idea" boxes where common problematic scenarios that a project manager can find in its everyday working life are discussed and solved according to the book's contents. In addition, the book includes several original explanations of some business phenomena, such as the "Leadership of the nun", "The gardener project manager", "The hamster", "the change-order dragon" and others. Last but not least, it explores several concepts that aren't included into most of project management books, such as Sustainability in triple bottom line, Management for Stakeholders and social network analysis, and an extensive part on complexity. The last part of the book is dedicated to concepts that are not properly part of project management, but are relevant for a project manager to be aware of in order to be able to interface with colleagues and partners belonging to these contiguous business worlds.

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6795

El-Awad, Ziad, Academic Spin-offs : The Role of Routinized Behaviours in New Venture Success. 150 pp. 2023:3 (Palgrave Macmillan, UK) <695-657>

ISBN 978-3-031-22283-2 hard ¥42,412.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 159.99
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This book discusses the importance of developing routininized behaviours in new venture development, specifically highlighting the unique challenges that academic spin-offs face in this vital step towards successful business creation.

During the early development stage, new ventures are informally established and have few routines that inform organizational performance. However, the process of new venture development is characterized by high ambiguity, for example entrepreneurs have to deal with ill-defined technologies that are only vaguely understood or delineated. They also need to gradually make sense of the connections between technological functions, customer preferences and market structures. At the same time, during the early stage of new start-ups, experiences tend to be personal, embodied in specific individuals, such as the founder of founding team. Benefiting from these experiences and developing successful businesses that can exist independently of these individuals requires that these experiences become embedded in the form of routines. The author argues that developing these routines, or 'routinizing behaviours,' plays a critical role in the process of adaptation, learning, and ultimately, success.

Focusing on these routinizing behaviours in particular, the book presents primary and empirical research on the specific challenges that academic spin-offs face and delivers a framework for the routinization of behaviours, demonstrating the challenges and opportunities that can intervene in this process. Finally, the author brings together implications that academics and practitioners can take and apply in their own ventures.


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6796

Eiselt, H. A. / Marianov, Vladimir / Bhadury, Joyendu, Multicriteria Location Analysis. (International Series in Operations Research & Management Science) 250 pp. 2023:5 (Springer, GW) <695-656>

ISBN 978-3-031-23875-8 hard ¥31,808.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 119.99
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This book applies Multicriteria Decision Making (MCDM) tools and techniques to problems in location analysis. It begins with a generic model for MCDM and subsequently develops specific versions of the technique for particular location problems. Throughout the book, MCDM is understood to encompass all tools and techniques that choose or rank existing or feasible solutions, including discrete multi-attribute decision making (MADM) problems, which typically include an attribute table that specifies the consequences of each decision with regard to the given criteria, as well as multi-objective linear problems (MOLPs), which incorporate all objectives in a single optimization problem. The book is organized as follows: the first four chapters introduce readers to the basic tools and techniques used in single-objective optimization, multicriteria decision making, location analysis, and other tools, such as statistical regression and geographical information systems. This is followed by ten chapters on model applications, each of which introduces readers to a specific location problem and applies one technique to solve it. The book is then wrapped up in a closing chapter that looks at the location process from a practitioner’s point of view. This book is intended as a textbook for upper-undergraduate and master-level courses on location analysis. It will also benefit decision-makers who actually need to locate facilities.
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6797

Edgar, Matthew, Tech SEO Guide : A Reference Guide for Developers and Marketers Involved in Technical SEO. 165 pp. 2023:5 (Apress, US) <695-655 695-743>

ISBN 978-1-4842-9053-8 paper ¥9,275.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 34.99
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Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website’s SEO performance.SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too. There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section. What You Will Learn What factors to keep in mind as you begin a redesign of the website How to evaluate technical factors to see if a technical configuration is causing traffic to drop How to perform regular audits of a website to identify problems or areas of opportunity Who This Book is For Marketers, developers, programmers, UX professionals, designers, and business executives
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6798

Buys, Pieter W. / Oberholzer, Merwe (eds.), Business Research : An Illustrative Guide to Practical Methodological Applications in Selected Case Studies. 428 pp. 2023:4 (Palgrave Macmillan, UK) <695-650>

ISBN 978-981-19-9478-4 hard ¥26,506.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 99.99
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This book focuses on research methodologies that apply to business research, particularly for researchers and managers embarking thereon to support managerial decision-making in the industry. In doing so, the book's objective is to guide business researchers in identifying, defining, and applying rigorous academic methodologies that will enable them to formulate, design, and execute effective research that answers their specific management problems. Such guidance can empower organizational managers to understand that business research can contribute to practical solutions to actual problems experienced in the industry. In addition, by emphasizing the integrative nature between (1) academic research and (2) experienced industry problems, it becomes possible to foster an awareness of such research's potential impact on organizational performance management, sustainability, and resilience. With that, attention is given to narrowing the gap between theory and practice, which requires that fundamentals of scientific research be adhered to while maintaining the delicate balance between a practice-friendly guide to pragmatically sound and academically rigorous business research.


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6799

Adam, Patricia A., Agile in ISO 9001 : How to Integrate Agile Processes into Your Quality Management System. (Business Guides on the Go) 70 pp. 2023:5 (Springer, GW) <695-646>

ISBN 978-3-031-23587-0 hard ¥10,600.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 39.99
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Do you ask yourself what this ‘agility hype’ is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile? Do you fancy the idea of using agile methods but don't know how to explain it to your ISO 9001 auditor? This is the book you’ve been waiting for! Written from a quality management professional’s point of view, it offers useful solutions and practical advice concerning the use of agile practices in ISO 9001-based quality management systems. Agility for organisations is defined and described in a structured way. It is shown in detail how agile practices can be integrated into a QM system while maintaining the ISO 9001 certification. You will find out what needs to be considered when systemically incorporating agile practices, and how to balance the benefits and limitations of agility in organisations. Based on a qualitative, intersectoral research initiative, this book provides unique, state-of-the-art information and valid arguments for focused organisational development. It is intended for professionals such as quality managers, innovation managers, auditors of ISO management standards, organisational developers and managers who lead ISO 9001-certified companies.
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6800

橘川武郎著 日本における革新的企業家の歴史 Kikkawa, Takeo, History of Innovative Entrepreneurs in Japan. 222 pp. 2023:4 (Springer, GW) <695-641 695-694>

ISBN 978-981-19-9453-1 hard ¥13,251.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 49.99
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ISBN 978-981-19-9456-2 paper ¥10,600.- (税込) (※)価格はご注文時の参考価格となります。
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EUR 39.99
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This is the first Open Access book introducing more than 20 of Japan's leading innovative entrepreneurs from the 17th century to the present. The author outlines the innovative business models created by entrepreneurs including SoftBank's Masayoshi Son, Fast Retailing (Uniqlo)'s Yanai Tadashi, Honda's Soichiro Honda, Sony's Akio Morita, Panasonic's Konosuke Matsushita, and Toyota's Kiichiro Toyoda, as well as their predecessors including Takatoshi Mitsui of Mitsui Zaibatsu, Shibusawa Eiichi of Daiichi Bank.

While introducing the innovators, the author also raises three broader questions: 1. Why did Japan industrialize earlier than any other country outside Europe and the United States? 2. Why was Japan able to realize unsurpassed economic growth between the 1910s and the 1980s? 3. Why has Japan's economy stagnated for more than 30 years since the 1990s? Drawing upon analytical concepts including Schumpeter's breakthrough innovation, Kirzner's incremental innovation, and Christensen's disruptive innovation, the author contends that Japan's successes were based on unique and systematic breakthrough innovation and an accumulation of incremental innovation, while it later fell victim to a combination of breakthrough innovation from advanced countries and disruptive innovation by developing nations.


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6801

Smith, Kristen, Medical Tourism and Inequity in India : The Hyper-Commodification of Healthcare. (The Anthropology of Tourism: Heritage, Mobility, and Society) 222 pp. 2022:4 (Lexington Books, US) <695-602 695-737>

ISBN 978-1-7936-4417-6 hard ¥25,080.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 80.00
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In Medical Tourism and Inequity in India, Kristen Smith explores Indian private hospitals and their role in the global healthcare service supply chain within various religious, social, cultural, historical, and economic contexts. Drawing on critical medical anthropology theories as well as health and human rights perspectives, Smith problematizes the assumed independence between the medical tourism industry, the commodification of the Indian healthcare system, and the local populations facing critical health issues, while highlighting the rapid transformation of healthcare services into merely another global commodity.

For more information, check out A Conversation with Kristen Smith, author of Medical Tourism and Inequity in India: The Hyper-Commodification of Healthcare

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6802

アジア開発概況 2022年アップデート版 Asian Development Outlook 2022 Update : Entrepreneurship in the Digital Age. 242 pp. 2022:9 (Asian Development Bank, PH) <695-328 695-642>

ISBN 978-92-9269-754-9 paper ¥10,296.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 45.00
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6803

Asia Small and Medium-Sized Enterprise Monitor 2021 : Volume IV - Pilot SME Development Index: Applying Probabilistic Principal Component Analysis. 42 pp. 2022:4 (Asian Development Bank, PH) <695-327 695-689>

ISBN 978-92-9269-466-1 paper ¥5,262.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 23.00
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This volume sets out an updated Small and Medium-Sized Enterprise Development Index (SME-DI) that aims to help policy makers in developing Asia overcome the limited availability of data on small businesses.

The volume presents a new pilot of the SME-DI that fills in missing data by using a probabilistic principal component analysis model. The researchers used pilot testing to generate a regional SME-DI for 15 countries in Southeast Asia and South Asia, based on the 2021 Asia Small and Medium-Sized Enterprise Monitor database. The study also constructed a national index for Viet Nam using business registration data.
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6804

Big Data for Better Tourism Policy, Management, and Sustainable Recovery from COVID-19. 84 pp. 2021:12 (Asian Development Bank, PH) <695-334 695-727>

ISBN 978-92-9269-135-6 paper ¥6,177.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 27.00
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This joint publication explores how big data and digitalization can support sustainable tourism development and help revitalize and reshape the sector as it emerges from the pandemic.

The report, co-published with the World Tourism Organization, examines trends, challenges and opportunities in the use of big data in tourism. It highlights the need for investment in big data systems, partnerships with private and public sector big data providers, the adoption of proven measurement systems for sustainable tourism, and regional policy cooperation. Case studies from Asia and the Pacific illustrate ways of tapping big data in tourism development.
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6805

Financial Inclusion for Micro, Small, and Medium Enterprises in Kazakhstan. 102 pp. 2022:1 (Asian Development Bank, PH) <695-346 695-449>

ISBN 978-92-9269-352-7 paper ¥6,635.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 29.00
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This report looks at financial inclusion in Kazakhstan and considers how microfinance organizations could boost lending to its fast-growing micro, small, and medium enterprises (MSMEs).

It analyzes the myriad hurdles that prevent many small enterprises from securing traditional bank loans and recommends ways business-focused lenders can help bridge the financing gap. Recommendations include expanding Kazakhstan's microfinance market and ensuring nontraditional lenders become more tech-savvy to help MSMEs access sufficient credit, create jobs, and drive economic growth.
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6806

Weibel, Deana L., A Sacred Vertigo : Pilgrimage and Tourism in Rocamadour, France. (The Anthropology of Tourism: Heritage, Mobility, and Society) 200 pp. 2022:2 (Lexington Books, US) <695-268 695-738>

ISBN 978-1-7936-5032-0 hard ¥25,080.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 80.00
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Built into a huge cliff in central France, the town of Rocamadour is a visual marvel and a place of contradictions. Pilgrims come to venerate its ancient Black Madonna but are outnumbered by secular tourists. Weibel provides an intimate look at the transformation of Rocamadour from a significant religious center to a tourist attraction; the efforts by clergy to restore Rocamadour's spiritual character; the supernatural reinterpretations of the shrine by non-Catholics; and the desperate decision by the Diocese to participate in tourism itself, with disastrous results.
For more information, check out A Conversation with Deana L. Weibel: A Sacred Vertigo: Pilgrimage and Tourism in Rocamadour, France or this podcast episode on Meaningful Journeys.

Deana L. Weibel appears on The Camino Podcast to discuss A Sacred Vertigo: Pilgrimage and Tourism in Rocamadour, France. Watch here.

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6807

Sarapin, Susan H. / Morris, Pamela L., Holy Hype : A Guide to Religious Fervor in the Advertising of Goods and the Good News. 258 pp. 2022:1 (Lexington Books, US) * paper 2024 <695-242 695-751>

ISBN 978-1-7936-2934-0 hard ¥29,782.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 95.00
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ISBN 978-1-7936-2936-4 paper ¥10,028.- (税込) (※)価格はご注文時の参考価格となります。
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GB£ 31.99
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Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred-religious symbols, themes, and rhetoric-within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of 'holy hype' is effective through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.
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6808

Asia Small and Medium-Sized Enterprise Monitor 2021 : Volume III - Digitalizing Microfinance in Bangladesh: Findings from the Baseline Survey. 108 pp. 2022:4 (Asian Development Bank, PH) <695-326 695-688>

ISBN 978-92-9269-477-7 paper ¥6,864.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 30.00
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This volume focuses on the digitalization of microfinance in Bangladesh to help make finance more affordable for small businesses, and finds it to be a promising avenue for further exploration.

Micro, small, and medium-sized businesses provide much of the income in rural Bangladesh, but their growth is constrained by limited access to affordable finance. This volume reports on a 2021 baseline study carried out in Bangladesh to pilot a randomized controlled trial to determine whether a digitalized group-based credit scheme could be introduced at an affordable price. The findings provide justification for further study on the digitalization of microfinance.
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6809

Financing Small and Medium-Sized Enterprises in Asia and the Pacific : Credit Guarantee Schemes. 106 pp. 2022:3 (Asian Development Bank, PH) <695-347 695-691>

ISBN 978-92-9269-358-9 paper ¥7,092.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 31.00
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This publication explores how credit guarantee schemes can help small and medium-sized enterprises (SMEs) to access finance. It highlights lessons from case studies across the world.

SMEs are widely regarded as the backbone of economies, yet they face many challenges in accessing finance to fuel their growth. This publication examines SMEs' access to finance and the impact of credit guarantee schemes. It provides insights on the legal and regulatory setup of such schemes, corporate governance, services offered, risk management, and monitoring.
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6810

Shan, Weijian, Money Machine : A Trailblazing American Venture in China. 336 pp. 2023:2 (Wiley, US) <695-380 695-485>

ISBN 978-1-394-16120-1 hard ¥7,995.- (税込) (※)価格はご注文時の参考価格となります。
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US$ 34.95
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An extraordinary tale of an American firm's astounding success in China

In Money Machine: A Trailblazing American Venture in China, Weijian Shan delivers a compelling account of one of the most significant deals in private equity history: the first and only foreign acquisition of control of a Chinese national bank. Money Machine is the fascinating inside story of the transaction as told by the man who led it, from the intrigues of dealmaking to the complex and uncharted process of securing control by a foreign investor of a Chinese nationwide financial institution, a feat that had never before been attempted, nor has it been repeated.

Shan also describes the astonishingly successful turnaround of the institution under the control of the American firm: the clash of cultures, the growth to strength and profitability, and ultimately, the extraordinarily profitable exit from the investment. In the process, he reveals new insights into how finance operates in China's capital system and how private equity firms can add real value to companies. Readers will also find:

  • A peek behind the curtain of a process usually shrouded in secrecy: private equity dealmaking and moneymaking
  • The complex negotiations between American private equity executives and Chinese regulators to implement a series of unprecedented changes
  • The riveting details of the challenges that had to be overcome to return the bank to growth and profitability

An exceptional firsthand account of truly singular deal-making and money-making, Money Machine will be of interest to investment bankers, investors, financial analysts and anyone who appreciates a suspenseful, true-life story.

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