経営学・会計学 — 全 下位分類

This informative and practical book helps leaders develop adaptive leadership mindsets and skills to address the myriad intersecting challenges shaping today's workplace. Through the Flux 5 framework, organizational culture and systems experts Sharon Ravitch and Liza Herzog help leaders, teams, and organizations create the organizational conditions to drive and enact adaptive change.

At a time of unprecedented workplace flux, leader roles are constantly being redefined, requiring more finely attuned leader mindsets, frames for leadership, and skillsets for moving the dial on individual and organizational sense-making for cultural and institutional excellence. Based on five mindsets - Inquiry Mindset, Humanizing Mindset, Systems Mindset, Entrepreneurial Mindset, and Equity Mindset - the Flux 5 framework teaches leaders to drive adaptive change as a tool of professional and organizational development. Using embedded leader learning activations and organizational practices, the book guides leaders to develop each mindset as they read. The book encourages leaders (and their organizations in diffusion effect) to cultivate a visionary and resonant leadership approach at the intersection of crisis leadership, professional and human development, systems thinking, entrepreneurial leadership, and organizational equity frameworks.

Succinct, accessible, pragmatic, and inspiring, this useful guide will grab the interest of leaders, teams, and organizations across sectors, organizational types, and business contexts, and engage professors, students, and practitioners of leadership, management, organizational psychology, and organizational development.

Organisations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex, and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organisations themselves but also on industries and societies. In recent decades a field has emerged to support organisations in addressing these challenges: strategic foresight.

This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organisations can apply strategic foresight and explains how it relates to other fields such as strategy, innovation, and leadership, highlighting the relevance of strategic foresight not only for organisations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight, the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher and as a consultant in the corporate context.

This is essential reading for managers and leaders of public and private organisations who want to establish strategic foresight practices, as well as students of foresight and managers in the fields of innovation, research & development, and marketing.

The Covid 19 pandemic has created chaos in the business world and forced leaders to rethink their operational status quo. Balancing the physical and virtual spaces of the global digital economy wherein economic, commercial, and professional transactions are enabled by information and communication technologies has called for additional support from data-driven technologies like smart analytics and artificial intelligence. Opportunities created within digital economies to leverage technologies to execute tasks better, faster, and often differently have found the desired prominence in the recent past. Though the benefits outweigh the risks, the challenges in digitalised economies are as sophisticated as the solutions they offer.

Smart Analytics, Artificial Intelligence and Sustainable Performance Management in a Global Digitalized Economy presents various viewpoints on topics like artificial intelligence, blockchain technology, digitalisation in various sectors, technology issues like cybersecurity and financial inclusion, and technology-enabled banking issues like money laundering. The theme of sustainability forms the core of the book.

The Covid 19 pandemic has created chaos in the business world and forced leaders to rethink their operational status quo. Balancing the physical and virtual spaces of the global digital economy wherein economic, commercial, and professional transactions are enabled by information and communication technologies has called for additional support from data-driven technologies like smart analytics and artificial intelligence. Opportunities created within digital economies to leverage technologies to execute tasks better, faster, and often differently have found the desired prominence in the recent past. Though the benefits outweigh the risks, the challenges in digitalised economies are as sophisticated as the solutions they offer.

Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.

As Information Technology continues to evolve as a key strategic enabler, many establishments feel the need to think more holistically about how IT can support corporate sustainability efforts.

This book aims to recognize these efforts and best practices in numerous business settings. Sustainability is expensive, and requires collaboration between many different areas of the business. The solution to the growing burden of carbon emission lies within the technology innovation as continued advancements in processes make businesses lean and smart.

The multidisciplinary approach the book uses will be appreciated by students, academics and researchers in Information Technology, Management, Corporate, and Sustainability Champions.

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

This new edition is completely revamped and reorganized to reflect the change in standards and regulations and to include all new topics related to organizational sustainability and risk management. The role that the Sustainable Development Goals (SDGs) play within the realm of organizational sustainability is one of many new topics.

Organizational Sustainability and Risk Management: A Practical Step-by-Step Guide, Second Edition will continue to remind all stakeholders how organizations work through a measurement transformation that affects everything they do including following the International Organization for Standardization's (ISO) Guide for Sustainability and climate change. The book is enriched with a discussion on life cycle thinking that has been introduced in the ISO high-level structure. Discussions on a fundamental change in how organizations approach sustainability and how we view organizational sustainability are covered. This book offers a platform for managing all activities, products, and services tailored to the needs of the organization and presents how important environmental, social, and governance (ESG) standards are to determine the potential for increased financial growth of organizations that have implemented organizational sustainability.

The book is for professionals and can be used in continuing education sustainability courses as well as company-provided short courses where the new regulations for sustainability and ESG reporting are addressed.

Working with teams, leading teams and being a member of a team is part of everyday working life for most of us. Through the lens of a team coaching case study, this book considers the development journey of a team and system influences over a three-year period.

Readers are invited to walk in the shoes of the team, the team leader, the organisation, the team coach and the coach's supervision and support networks, providing a unique insight into team coaching and development that goes beyond the traditional focus on the coach's perspective. Helen Zink uses her considerable experience as a leadership and team growth coach, and leader to illustrate how team coaching interventions can be combined with other disciplines such as positive psychology, change management and strategic implementation in effective ways. The book takes a pracademic approach, showing how theories, models and best practice are applied to a real case and highlighting both the successes and challenges experienced to offer an example for all those involved in team, leadership and organisational development.

With it widely recognised that collective leadership and teamwork is needed to deal with the rapidly changing environment organisations find themselves in, this is a timely and important resource for coaches, team coaches, coach supervisors, team leaders, team members, organisational development specialists, change managers, academics and consultants.

The Routledge Handbook of Urban Logistics offers a state-of-the-art, comprehensive overview of the discipline of urban and city logistics. The COVID-19 pandemic and the rise in internet shopping in particular have placed new demands on urban logistics which require innovative technological and policy responses. Similarly, the necessity for sustainable urban logistics offers both a challenge and opportunity for development and seeks to address traffic congestion, local air quality, traffic-related degradation, the use of energy, safety aspects and noise.

Featuring contributions from world-leading, international scholars, the chapters examine concepts, issues and ideas across five topic areas that reflect the increasingly diverse nature of current research and thinking in urban logistics: transport modes, urban logistics sectors, technical analysis, policy, and sustainability. Each chapter provides an overview of current knowledge, identifies issues and discusses the relevant debates in urban logistics and the future research agenda.

This handbook offers a single repository on the current state of knowledge, written from a practical perspective, utilising theory that is applied and developed using real-work examples. It is an essential reference for researchers, academics and students working in all areas of urban logistics, from policy and planning to technology and sustainability, in addition to industry practitioners looking to develop their professional knowledge.

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today's hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency - including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book's innovative solutions to one of bricks-and-mortar retailing's most critical challenges.

In the late 1980s, financial accounting in Britain was in disarray. 'Creative' accounting was rife. The authority of the industry's standard-setters had been drastically compromised when their rules for inflation accounting were first ignored by many firms and then abandoned. There were calls for government to replace the accountants' self-regulation with a tough regulatory regime close to the American model. Also, rapid change in the financial industry was generating complex new financial schemes for which existing accounting standards were inadequate. This book tells the story of the next decade: the problems the standard-setters faced, both technical and political, the resistance they met, the solutions they developed, and the durability of their work. Innovations they developed have become part of global accounting standards.

The story is told in the words of three board members, all of whom had spent their careers in accounting, one as a senior technical partner of a Big 4 audit firm, one as an executive in major multinational businesses, one as a university professor: respectively, the Chairman, Sir David Tweedie; the Technical Director, Allan Cook; and the academic board member, Professor Geoffrey Whittington. The medium is for the most part conversation, with the standard-setters questioned by Cambridge Professor Geoff Meeks, recorded over three years producing a more vivid picture of motivations and events. Also, in this technically demanding subject, it has the advantage of a simpler, more informal, and engaging conversational style and language.

The book will appeal not just to accountants interested in the origins of the rules they are following and students learning why those rules were adopted, but also to anyone interested in how, in spheres beyond accounting, to harness the expertise and support of business regulatees without suffering regulatory capture.

This book is the first to address the important interrelationship between second homes and climate change, which has become an increasingly relevant issue for many regions around the world.

Second homes are often a key source of tourist visitation as well as economic benefit for their host communities. The chapters provide an array of international case studies and climate change impacts, including the changing biocultural landscapes in Italy, hazard risks in the mountains of Poland, and the shifting media discussion on second homes and climate change in Finland. Topics covered focus on issues around planning and governance in second home locations, adaptation and mitigation measures implemented by second home owners, and the influence of second home owners' place attachment in relation to second home impacts. It introduces the overall topic of second homes and climate change while also laying the groundwork for future work in this burgeoning area of research.

This book will be of significant interest to upper-level undergraduates, graduate students, and academics in the fields of geography, tourism, planning, housing studies, regional development, environmental management, and disaster management. It would also be of use for professionals who engage with second home communities, particularly planners, government officials, and environmental officers.

This volume guides workplace trainers in teaching the significance of Employee-Driven Innovation (EDI) and recognising that each and every employee is capable of being the driver of innovation. Given that innovation has become imperative to unlock competitive advantage, and that employees are increasingly regarded as a quintessential aspect of innovation, this focus on EDI and how to enable it is both necessary and opportune.

The book is split into three parts: first focusing on helping trainers to address the challenges of getting employees to engage in innovative work besides their regular job tasks. How can organisations instil this mindset in their employees who see themselves as stalwarts of status quo? The book then turns to how organisations can engage employees in innovation, with an accompanying emphasis that the enactment of EDI may not follow a prescribed or planned flow. It then closes by offering real-world examples of the unfolding of EDI in both the Finnish and Singaporean contexts.

The book is aimed at educating enterprises, both employers and workplace trainers, and adult educators in the practices and approaches to engage employees in innovation. It seeks to bridge, specifically the theory-practice nexus of EDI, and nudge the enterprises and TAE (training and adult education) practitioners that have yet to involve or engage employees systematically in innovation to seriously consider it.

This book is a repository of HR cases that demonstrate multiple challenges faced by the corporates. All the cases are written with predefined objectives so as to equip the students with conceptual learning and real life experience. These cases will also help researchers, budding professionals and academics to address critical issues and apply strategic solutions to the complexities.

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

The Belt and Road Initiative (BRI) is a major development strategy launched by the Chinese government with the goal of fostering economic cooperation among countries along the proposed routes. The BRI marks a new era in which multinational enterprises (MNEs) from developing countries are beginning to take primary responsibility for driving global flows of outward foreign direct investment (OFDI). Among hotly debated topics on how the BRI is reshaping the global competitive landscape, corporate social responsibility (CSR) reporting practices of Chinese MNEs along the Belt and Road are noteworthy but relatively less discussed.

This book investigates how do Chinese MNEs engage with, define, and implement CSR under such an enormous cooperative initiative through analyzing their CSR reporting practices in the BRI host countries. Besides this, opportunities and challenges of the BRI investments for sustainable development in host countries are examined. The book provides critical insights into the current institutional architecture for CSR reporting to promote sustainable development. It also highlights the importance of stakeholders' capacities to sustain, enact, and execute strict CSR disclosure laws and regulations.

The findings mark important implications, particularly in view of growing concerns about international reputational damage of unsustainable OFDI. The book is suitable for researchers, undergraduate and postgraduate students in the fields of CSR, sustainability development, accounting, and international business; as well as others who are keen on the latest development of the BRI in relation to other developing and least-developed countries.

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

• Digital Markets and Marketing
• Hierarchies of Knowledge in Marketing
• Marketing Inequalities: Feminisms and intersectionalities
• The Ethics and Politics of Consumption

New case studies include:

• Emerging Economy Brands
• The Fairtrade Brand
• Disappearing Influencers
• Decolonising the Media

Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepreneurship and small business development are the heart of many countries' economies. The decision to focus on entrepreneurial development and small business development is that first, there is a consensus that most entrepreneurial activities are aimed at creating small new ventures. Second, countries that give special attention to entrepreneurship stand a chance of industrialization. Third, Africa has been reported as having a rich entrepreneurial landscape as the continent's wealthiest individuals generated their wealth as trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and businesses form the backbone of economic activities across the continent. A motivation to focus on entrepreneurial and small business development is the generally accepted view that start-ups in Africa are growing calling for understanding into how to enhance productivity, efficiencies, and application of new technologies.

The book aims to enhance the understanding of stakeholders (business owners, governments, practitioners) to overturn challenges such as inadequate start-up capital, competition, lack of employees with the right skills, and low use of technology. The ability to develop entrepreneurship in Africa, and the role of small-medium enterprises cannot be underestimated. The promotion of entrepreneurship in Africa is crucial as it creates jobs, provides decent livelihoods, and contributes to GDP. Most entrepreneurial initiatives in developing economies entail identifying opportunities and new venture creation. It is worth recognizing that most new ventures created take the form of small businesses and the entrepreneurial processes involve entrepreneurs' knowledge and skills, identifying opportunities, involvement in setting up a business and managing the business.

The various aspects of this book focus on many entrepreneurial activities that are undertaken on the African continent. This book is focused on African countries since there is a reason to be optimistic about the prospects for growth and entrepreneurship. To achieve entrepreneurial success in African countries, the African Development Bank (2021) proposes that there must be a link between macro and firm-level characteristics that will serve as the mix of entrepreneurship in societies.

This book, therefore, considers some macro-level factors such as education, training, and skills development, technological developments, government programs, and entrepreneurial challenges and opportunities. At the firm-level, this book focuses on entrepreneurial initiatives such as branding and marketing.

Project Management Bootcamp is a pragmatic guide for those who need to understand how to deliver projects successfully. The reader journeys through a project stage by stage, discovering what project managers commonly need to achieve at each step. Each step is supported by tables, charts, tips, and tools, which readers may adopt or adapt to their needs, and different ways of organising and delivering projects, including agile approaches, are considered.

Because theory can only get you so far, a key element of the book is learning from real projects drawing on the experience of project managers working across three continents. Each chapter ends with challenges to readers to reflect on their learning, which can be based on a theoretical case study or their own project. The result is a reflective framework that charts their learning and their project management journey from initiation to closure.

Project Management Bootcamp is essential reading for junior and mid-level career project managers, as well as any professionals who finds themselves in charge of a project and are unsure how to get the best result. Students in business and management courses at undergraduate and postgraduate levels will also value its setting of theory into a practical context.

The coronavirus disease (COVID-19) pandemic has caused serious disruptions to the economy and business activities. The COVID-19 crisis has also exposed important weaknesses in business and supply chains. It pointed to specific sectors of the economy, primarily related to services, that suffered the most. On the other hand, it has highlighted the great flexibility of the activities of entrepreneurs in their attempts to fight the crisis.

The role of government has also been important in tackling this pandemic crisis to contain the epidemic and adopt activities to help entrepreneurs who were most affected by the crisis. Numerous national aid and recovery packages have been announced to support businesses and workers. At the same time, financial decisions were made at the international level, resulting in the mobilization of huge funds that were intended to support the functioning of enterprises.

This book shares observations and conclusions from contemporary research and analyses, as well as from personal experiences in creating and implementing anti-crisis solutions in economies and enterprises caused by the COVID-19 pandemic on the economy and its entities. It will be of interest to researchers, academics, policymakers, and students in the fields of international business, economics, crisis management, and entrepreneurship.

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient.

The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career.

A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.

Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:

• Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose
• Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders
• Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities
• Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders
• Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks
• Presents critical insights on the importance of using data analytics to inform and drive digital activities
• Incorporates QR codes throughout the book, which link to the book's companion website, Digital Marketing Resource Center, offering a truly interactive learning experience

Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.

Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.

Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.

The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical exploration are needed to shed light on what that satisfaction and pleasure means in the context of an increasingly unjust and unequal world. This question is particularly pressing in terms of exploring consumer cultures in the global south. The chapters in this volume explore how material practices link to structures of power and exploitation. Taken together, they offer nuanced insight into what notions of a good and fulfilling life mean both to individual consumers and to the societies in which they participate, especially when those societies are characterised by inequality and poverty alongside wealth and elite consumption. This collection places the spotlight on consumption practices, that is, the various forms of social action including communication and marketing that are implemented in everyday life, in relation to the market economy, with and through it.

This book will be of great value to students and scholars who are interested in the everyday practices of consumption within a range of fields such as business and management, sociology, media and cultural studies. The chapters in this book were originally published in Consumption Markets & Culture.

Strategic innovation dynamically brings about strategic positioning through new products, services and business models, and is a dynamic view of strategy that enables a corporation to maintain its competitive advantage and establish sustainable growth. For these reasons, corporations have to be innovators that can reinforce their existing positions through incremental innovation, while at the same time constantly renewing or destroying existing business through radical innovation. This book presents a holistic theoretical model, The Strategic Innovation System, as a system of capabilities for companies to achieve strategic innovation.

As a subsystem of the Strategic Innovation System, this book presents the concept of the "Capabilities Building Map", which has characteristics of four different capabilities that correspond to the elements of speed of changes and uncertainty in the environment faced by companies. It explores how companies can change and even evolve their capabilities to achieve strategic innovation, using the latest findings of the systems-view, the process-view, and dynamic capabilities-view. The author evaluates management systems that achieve sustainable strategic innovation by utilizing knowledge assets inside and outside of organizations, including those of leaders, rather than simply relying on leaders with strong will.

This book will primarily appeal to academics, researchers, and graduate students interested in innovation and technology management, digital transformation as well as strategic management and strategy planning and a broader business audience.

Decision support systems are developed for integrated pest and disease management and nutrition management using open-source technologies as java, android, and low-cost hardware devices like Arduino micro controller. This text discusses the techniques to convert agricultural knowledge in the context of ontology and assist grape growers by providing this knowledge through decision support system.

The key features of the book are:

• Presents the design & development of an ontology-based decision support system for integrated crop management.
• Discusses the techniques to convert agricultural knowledge in text to ontology.
• Focuses on an extensive study of various e-Negotiation protocols for automated negotiations
• Provides an architecture for predicting the opponent's behaviour and various factors which affect the process of negotiation.

The text is primarily written for graduate students, professionals, and academic researchers working in the fields of computer science and engineering, agricultural science, and information technology.

Designed as a guidebook for leaders at the beginning of their journey embracing neuroinclusion, Autism Friendly Business: Serving Neurodiverse Customers will provide business owners, executives, managers, team members, and associates the tools to integrate strategies and techniques that will enhance their business, while improving the delivery of a quality experience for all. Autistic individuals often experience barriers when engaging with businesses. This book provides solutions and examples on how leaders can remove obstacles to develop supportive and inclusive environments.

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer's needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business's objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship.

This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.

BA and Business Intelligence (BI) generate capabilities for companies to compete in the market effectively and has become one of the main functional areas in most companies. BA tools are used in diverse ways, for example, to identify consumer behaviour patterns and market trends, to derive valuable insights on the performance of stocks, to find information on the attrition rate of employees, to analyse and solve healthcare problems, to offer insight into inventory management and supply chain management, to analyse data from social networks, and to infer traffic behaviour and develop traffic management policy, among others.

BA and BI have become one of the most popular research areas in academic circles, as well as in the industry, driven by the increasing demand in the business world. This book aims to become a stimulus for innovative business solutions covering a wide range of aspects of business analytics, such as management science, information technology, descriptive, prescriptive, and predictive models, machine learning, network science, mathematical and statistical techniques. The book will encompass a valuable collection of chapters exploring and discussing computational frameworks, practices, and applications of BA that can assist industries and relevant stakeholders in decision-making and problem-solving exercises, with a view to driving competitive advantage.

Human-induced climate change is one of the imminent threats to humankind in recent times. Climate change, exacerbated by the greenhouse gas (GHG) in the atmosphere has consequential effects on the social and environmental outcome of human health, clean air, sufficient food, safe drinking water and secure shelter. In extreme circumstances it has resulted in the loss of human life, damage to property and displacement. As record numbers of hurricanes, wildfires and floods have occurred and millions of people have been forcibly displaced by weather-related events and extreme temperatures since 2008, this volume addresses vital issues pertinent to environmental accounting and management.

Green House Gas Emissions Reporting and Management in Global Top Emitting Countries and Companies increases our understanding of GHG emissions and documents evidence for policy formulation aimed at reducing the accumulation of such emissions. The contributors consider a range of issues from across the globe: the nature and quantum of GHG emissions research published in top journals; the extent of GHG disclosures in China; impact of corporate governance mechanisms on GHG disclosures in US; board interlocks effect on GHG performance in India; the Paris Climate Agreement affect on climate disclosures in South Africa; and social factors influence in determining GHG emissions in the top 100 emitting countries.

The Advances in Environmental Accounting & Management series aims to advance knowledge of the governance and management of corporate environmental impacts and the accounting involved.

The most comprehensive and up-to-date guide to critical auditing standards, practices, and procedures for 2023

The American Institute of Certified Public Accountants (AICPA) sets the Generally Accepted Auditing Standards-or GAAS-under which U. S. audits are conducted. Auditors must comply with and understand every aspect of GAAS to comply with AICPA standards. As a result, it is crucial for CPAs to be up to date on all applicable guidelines, rules, and regulations.

Wiley Practitioner's Guide to GAAS 2023 delivers a thorough description and analysis of not only auditing standards-SASs-but also SSAEs, SSARSs, and the Interpretations necessary to fully understand all the latest professional standards. The 2023 Guide offers the most recent revisions to the standards, including those on:

• Audit evidence
• Auditing accounting estimates
• Use of pricing evidence
• Inquiries of predecessor auditors
• Quality management
• Materiality,
• SSAE direct examination engagements, and
• Practitioner's review reports.
• Practical direction on the steps necessary to help you comply with GAAS
• Comprehensive guidance on the entire auditing process, from start to finish
• Explanations of all attestation and review, compilation, and preparation standards
• A glossary of relevant terminology for each subject

It explains the standards clearly and accurately, providing explicit information on how to conduct your engagements efficiently, effectively, and properly-all in one resource.

In addition, Wiley Practitioner's Guide to GAAS 2023 provides readers with:

A crucial resource for accountants and auditors who are looking for a comprehensive explanation of the information used daily, Wiley Practitioner's Guide to GAAS 2023 is an invaluable resource written to save you time and simplify your compliance with professional standards.