Havard, Cody T., Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport. 120 pp. 2023:1 (Palgrave Macmillan, UK) <698-361>
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In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.
Schneckenleitner, Peter / Reitberger, W. et al. (eds.), Conference Proceedings Trends in Business Communication 2022. 222 pp. 2023:5 (Springer Gabler, GW) <698-332 698-368>
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Schmitz, Fabian, Akzeptanz von Elektromobilitaet in Deutschland : Eine Untersuchung der Einflussfaktoren auf die Akzeptanz der Elektromobilitaet und Entwicklung von marketingorientierten Loesungsansaetzen. (Strategisches Marketingmanagement) 262 S. 2023:1 (P. Lang, SZ) <698-331 698-353>
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Rajagopal, Ananya, Towards Cleaner Entrepreneurship : Bridging Social Consciousness and Sustainability. (Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies) 175 pp. 2023:2 (Palgrave Macmillan, UK) <698-330>
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This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities.
It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects.
Nuccio, Massimiliano / Mogno, Sofia, Mapping Digital Skills in Cultural and Creative Industries in Italy : A Natural Language Processing Approach. (Contributions to Management Science) 191 pp. 2023:5 (Springer, GW) <698-328>
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Digital transformation has profoundly affected organizations and value chains in cultural production at the global level. The volume focuses on this change by looking at the knowledge, skills, and competencies (KSC) of the labor force in the cultural and creative industries (CCI) in Italy. The contribution of the research is twofold. On the one hand, the book offers a detailed map of the KSC of creative and cultural professions and workers, on the other hand, it identifies relevant gaps between supply and demand across different cultural sub-sectors and typologies of workers.
The study adopts an original methodology that implements a Natural Language Processing (NLP) approach to the analysis of education, experiences, and accomplishments contained in CVs. The result of the mapping exercise based on the algorithm shows how managerial and digital skills are increasingly crucial in the CCI in combination with creative skills. The Italian labor market in these industries seems characterized not only by a growing symbiosis between creative, digital, and managerial KSC but also by a convergence of CCI sub-sectors, whose boundaries get increasingly blurred and permeable. Finally, comparing the supply and demand of KSC, the book provides managers, practitioners, policymakers, and educational institutions with a comprehensive overview of the new KSC needed in CCI.
Moore, Karl, Generation Why : How Boomers Can Lead and Learn from Millennials and Gen Z. 216 pp. 2023:5 (McGill-Queen's U. Pr., CN) <698-327>
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Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace.
Karl Moore takes a practical and down-to-earth approach to understanding what drives millennials and generation Z and how the education system they were brought up in has informed their worldview. Based on hundreds of interviews conducted with under-thirty-year-olds across Canada, the United States, Japan, Iceland, the United Kingdom, and elsewhere, as well as interviews with executives to gain their perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of these generations' ideas about truth, hierarchy, and leadership.
Focusing on listening, purpose, reverse mentoring, feedback, and how people relate to each other in the workplace, Generation Why provides the essential tools for effectively working with millennials and generation Z and unlocking their full professional potential.
McGibney, Daniel P., Applied Linear Regression for Business Analytics with R : A Practical Guide to Data Science with Case Studies. (International Series in Operations Research & Management Science) 272 pp. 2023:4 (Springer, GW) <698-326>
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Applied Linear Regression for Business Analytics with R introduces regression analysis to business students using the R programming language with a focus on illustrating and solving real-time, topical problems. Specifically, this book presents modern and relevant case studies from the business world, along with clear and concise explanations of the theory, intuition, hands-on examples, and the coding required to employ regression modeling. Each chapter includes the mathematical formulation and details of regression analysis and provides in-depth practical analysis using the R programming language.
シッピングとロジスティクス管理 第2版 Lun, Y. H. Venus / Lai, Kee-hung / Cheng, T. C. E. et al., Shipping and Logistics Management. 2nd ed. 354 pp. 2023:5 (Springer, GW) <698-323 698-370>
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This book explains global trends and strategies in the shipping business, looking at the role of logistics service providers and at how information technology can help shipping operations. It also introduces best practices and advice that will allow professionals to improve the management of shipping and logistics activities.
The book consists of sections examining shipping and trade, business strategies for shipping, intermodal container transport operations, and ports.
This new edition adds a new fifth section with four new chapters that discusses contemporary issues in shipping. The new chapters are related to risk management in shipping, shipping security and safety, environmental and social sustainability, and a review of new technologies in the shipping industry and their future potential.
An invaluable source of information for researchers and advanced, or graduate, students, Shipping and Logistics Management is also a useful reference for shipping practitioners and consultants.
Lin, Shaopei / Zhao, Guohua, Fuzzy Quantitative Management : Principles, Methodologies and Applications. (Fuzzy Management Methods) 165 pp. 2023:4 (Springer, GW) <698-322>
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This book is devoted to fuzzy quantitative studies in managerial science, discussing the philosophical background and decision-making essentials. For reference, a series of practical examples illustrate broad areas of application that are important in project risk management problems, and in complicated mega projects. Using computers to simulate human intelligence with fuzzy approaches is the basis of "Fuzzy-AI model," which offers an efficient tool capable of simulating human intelligence in order to perform digitized decision inference and quantitative information management.
Liebregts, Werner / van den Heuvel, W.-J. et al. (eds.), Data Science for Entrepreneurship : Principles and Methods for Data Engineering, Analytics, Entrepreneurship, and the Society. (Classroom Companion: Business) 534 pp. 2023:4 (Springer, GW) <698-321 698-360>
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The fast-paced technological development and the plethora of data create numerous opportunities waiting to be exploited by entrepreneurs. This book provides a detailed, yet practical, introduction to the fundamental principles of data science and how entrepreneurs and would-be entrepreneurs can take advantage of it. It walks the reader through sections on data engineering, and data analytics as well as sections on data entrepreneurship and data use in relation to society. The book also offers ways to close the research and practice gaps between data science and entrepreneurship. By having read this book, students of entrepreneurship courses will be better able to commercialize data-driven ideas that may be solutions to real-life problems. Chapters contain detailed examples and cases for a better understanding. Discussion points or questions at the end of each chapter help to deeply reflect on the learning material.
Crosby, Jonathan Peter, The Business Manager's Guide to Software Projects : A Framework for Decision-making, Team Collaboration, and Profitability. 335 pp. 2023:6 (Apress, US) <698-316>
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Bota-Avram, Cristina, Science Mapping of Digital Transformation in Business : A Bibliometric Analysis and Research Outlook. (SpringerBriefs in Business) 78 pp. 2023:4 (Springer, GW) <698-315>
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Digital transformation will affect every company or organization sooner or later, regardless of the industry, country, or type of organization. In recent years, this impact has become disruptive, and there is an increasing need for companies to innovate their business models while using various emerging technologies.
The key goals of this book are twofold. The first goal is to provide a comprehensive overview of the state of digital transformation in business using various bibliometric indicators, while the second goal is to propose a synthesis of the potential directions and opportunities for future research agenda related to this field of research. The bibliometric analysis of the current state of knowledge published in the field of digital transformation in business over the last 20 years reveals the existence of four major thematic clusters: (1) the digital transformation process, (2) digital technologies, (3) the digital economy, and (4) digital disruption.
Basedon the content analysis of the most important articles that belonged to each cluster of topics, the book outlines several directions for future research. This makes it a useful resource for researchers interested in the field of digital transformation in business.
Heinemann, Gerrit, The New Online Trade : Business Models, Business systems and Benchmarks in e-commerce. 504 pp. 2023:5 (Springer Gabler, GW) <698-319 698-340>
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This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.
The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment hasnow also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular.The content
- Meta-targeting and business ideas in online retailing
- Business model of online trade- Forms of online trade
- Business systems and benchmarks in e-commerce
- Best practices and risks in online retailing
Garayo Maiztegui, Felix, Design and Evaluation of an E-Learning Artefact for the Implementation of SAP S/4 HANA. (Gabler Theses) 182 pp. 2023:2 (Springer Gabler, GW) <698-318>
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Connelly, Catherine E., Enduring Work : Experiences with Canada's Temporary Foreign Worker Program. 200 pp. 2023:5 (McGill-Queen's U. Pr., CN) <698-273 698-350>
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If you believed most of what's said about the Canadian Temporary Foreign Worker program, you might naturally assume that there is a trade-off between workers' poor experiences with the program and employers' significant benefits. In reality, the experiences of workers are far worse than is commonly acknowledged, while employers are not reaping as much benefit as the public might suppose.
In Enduring Work Catherine Connelly draws on over one hundred interviews with people connected to different aspects of this program, analyzing their experiences from the perspective of organizational behaviour and human resources management. She compares the lived reality of agricultural workers, in-home caregivers, and low- and high-wage workers, showing how and why each group is vulnerable to mistreatment, albeit in different ways. She further explores how employment agencies and immigration consultants contribute to program abuses. Critically, Enduring Work provides the perspectives of employers, distinguishing between the reluctant users of the program who follow the rules and the reckless users who do not.
Groundbreaking in its analysis of an issue very much in the news, Enduring Work unpacks the harms within Canada's Temporary Foreign Worker program and offers nuanced strategies to improve it.
Zhang, Chen / Gong, Yu / Brown, Steve, Blockchain Applications in Food Supply Chain Management : Case Studies and Implications. (Contributions to Management Science) 238 pp. 2023:5 (Springer, GW) <698-268 698-334>
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This book contributes to blockchain applications in food supply chain management from both theoretical and practical perspectives. By using the case study research method, it empirically investigates why and how food companies implement blockchain technology. Moreover, it proposes a conceptual framework based on the case findings and extant literature.
The book provides empirical evidence to verify academic findings such as critical success factors and barriers. Furthermore, it identifies the implementation process to answer the 'how' question. Uniquely, it applies the innovation process model and the practice-based view (PBV) to studies on food supply chains and blockchain. Thus, building on the original model and theory, it enriches the theory on blockchain implementation, making it a valuable asset for all researchers and practitioners interested in blockchain adoption and food supply chain management.
Yang, Jan Y. / Gu, Yunyi / Tan, Zi Ling, Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing. (Business Guides on the Go) 134 pp. 2023:4 (Springer, GW) <698-236 698-333>
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From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.
Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher's project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.
Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
Zentveld, Elisa, Control, Abuse, Bullying and Family Violence in Tourism Industries. 213 pp. 2023:3 (Channel View Pub., UK) <698-359>
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This book explores the roles that control, abuse, bullying and family violence can play within the tourism system. While it is generally understood that such behaviours are significant issues in society, the correlation between these types of behaviour and tourism has not been assessed in scholarly circles. The volume sets out to explain each of these behaviours within tourism industries using autoethnography as its method. This book reveals the heightened risk of family violence during family events, sporting events and in the tourism system, and explains that risks continue and can even increase after separating from a perpetrator of family violence. This is an important and under-researched area in the tourism and events literature and will be of interest to researchers and practitioners in these fields, as well as family violence, social work, health and law.
You can see the author's blog post about her work here: https://channelviewpublications.wordpress.com/2023/03/22/the-dark-side-of-family-tourism/
Delcea, Camelia / Cotfas, Liviu-Adrian, Advancements of Grey Systems Theory in Economics and Social Sciences. (Series on Grey System) 333 pp. 2023:3 (Springer, GW) <698-11 698-210>
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This book focuses on the main advancements made in the economics and social sciences field through the use of grey systems theory. As a result, it addresses both the state of the art and the applications of grey systems theory in economics and social sciences. The book is structured in eight main chapters, covering the following topics: the state of the art in the grey systems theory research in economics and social sciences, which includes a bibliometric analysis, a selection of the most well-cited papers in the field, and a selection of applications in which the grey systems theory is used in the areas of suppliers selection, risk assessment, public opinion assessment, linear programming, complex projects management, social media analysis, and natural language processing
Each chapter gives an overview of a particular economic or social sciences topic, providing an explanation on the main terms and methods used for solving the problem, including the notations, terminology, and the needed steps to solve it. A practical application is presented in most of the chapters, while in the others, a series of case studies are presented from the literature and discussed in depth in terms of methods used and advantages brought by each of these methods. The last chapter discusses the hybridization cases in which the grey systems theory has been or can be successfully used along with other artificial intelligence methods and techniques for a more advanced analysis in the economics and social sciences field.
The reasoning and the explanations used in the book are easy to understand for the interested persons who are not familiar to the field and want to learn more related on how the grey systems theory can be applied to economics and social sciences. As for the experts in this field, this book can be a good referral point for developing new areas of research by combining the advantages of the grey systems theory with other theories within the field.
Formica, Piero, Sciencepreneurship : Science, Entrepreneurship and Sustainable Economic Growth. (Emerald Points) 136 pp. 2023:3 (Emerald, UK) <697-347 697-92>
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In Sciencepreneurship, author Piero Formica explores the symbiotic relationship between science, entrepreneurship, and sustainable economic growth. He argues that like artists, writers and educators, scientists and entrepreneurs foster social progress and provide opportunities to advance sustainable and environmentally friendly economic development.
Innovative and future thinking entrepreneurs play a special role in the advancement of science and technology. They help guide scientific discoveries into our daily lives and reveal new opportunities for social innovation as they exploit the discoveries that scientists make of the natural world. Sciencepreneurship argues that forward-thinking scientific entrepreneurs are well placed to take advantage of recent breakthroughs ranging from genetic sequencing to smartphone applications-innovations that have entered our lives at breakneck speed.
Taking a transdisciplinary approach, which is one that integrates the natural, social and health sciences in a humanities context, Formica teaches readers, from academic researchers to engaged entrepreneurs, how to valorise science and entrepreneurship by designing a context of close, long-term interaction between the two.
マーケティングとツーリズムの目的地管理 第3版 Morrison, Alastair M., Marketing and Managing Tourism Destinations. 3rd ed. 1022 pp. 2023:7 (Routledge, UK) <697-401>
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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets.
Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.
This third edition has been updated to include:
- four new chapters (Chapter 2-"Destination Sustainability and Social Responsibility"; Chapter 3-"Quality of Life and Well-Being of Destination Residents"; Chapter 11-"Destination Crisis Management"; and Chapter 20-"Destination Management Performance Measurement and Management")
- new and updated international case examples to show the practical realities and approaches to managing different destinations around the world
- coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others
- a significantly improved illustration program
- keyword lists
It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
都市部のロジスティクス・ハンドブック Monios, Jason / Budd, Lucy / Ison, Stephen (eds.), The Routledge Handbook of Urban Logistics. (Routledge International Handbooks) 420 pp. 2023 (Routledge, UK) * paper 2024 <697-415>
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The Routledge Handbook of Urban Logistics offers a state-of-the-art, comprehensive overview of the discipline of urban and city logistics. The COVID-19 pandemic and the rise in internet shopping in particular have placed new demands on urban logistics which require innovative technological and policy responses. Similarly, the necessity for sustainable urban logistics offers both a challenge and opportunity for development and seeks to address traffic congestion, local air quality, traffic-related degradation, the use of energy, safety aspects and noise.
Featuring contributions from world-leading, international scholars, the chapters examine concepts, issues and ideas across five topic areas that reflect the increasingly diverse nature of current research and thinking in urban logistics: transport modes, urban logistics sectors, technical analysis, policy, and sustainability. Each chapter provides an overview of current knowledge, identifies issues and discusses the relevant debates in urban logistics and the future research agenda.
This handbook offers a single repository on the current state of knowledge, written from a practical perspective, utilising theory that is applied and developed using real-work examples. It is an essential reference for researchers, academics and students working in all areas of urban logistics, from policy and planning to technology and sustainability, in addition to industry practitioners looking to develop their professional knowledge.
Sark, Katrina, Branding Berlin : From Division to the Cultural Capital of Europe. (Routledge Research in Cultural and Media Studies) 258 pp. 2023:7 (Routledge, UK) * paper 2024 <697-1096 697-1117>
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This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.
Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin's cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin's branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin's present and future.
This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.
Parnwell, Michael J. G. / Meng, Kelly, Research Methods in Luxury Management. (Mastering Luxury Management) 214 pp. 2023:7 (Routledge, UK) <697-412>
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This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.
Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.
Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.
Mitterfellner, Olga, Luxury Fashion Brand Management : Unifying Fashion with Sustainability. (Mastering Fashion Management) 248 pp. 2023:7 (Routledge, UK) <697-410>
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This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient.
The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career.
A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
マーケティングと消費者行動の現代的諸問題 第3版 Parsons, Elizabeth / Maclaran, Pauline et al., Contemporary Issues in Marketing and Consumer Behaviour. 3rd ed. 198 pp. 2023:6 (Routledge, UK) <697-413>
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This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.
Topics new to this edition include:
- Digital Markets and Marketing
- Hierarchies of Knowledge in Marketing
- Marketing Inequalities: Feminisms and intersectionalities
- The Ethics and Politics of Consumption
New case studies include:
- Emerging Economy Brands
- The Fairtrade Brand
- Disappearing Influencers
- Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
Helen, Fake / Dabbagh, Nada, Designing Personalized Learning Experiences : A Framework for Higher Education and Workforce Training. 220 pp. 2023:7 (Routledge, UK) <697-1246 697-389>
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Designing Personalized Learning Experiences offers theoretically grounded and pragmatic approaches to designing personalized learning initiatives for higher education and organizational contexts. With current research concluding that a multitude of variables can enable learners to direct their own experiences and achieve their goals, new guidance is needed to hone the range of instructional approaches, activities, and interactions available to support adult learners. This book offers practical strategies on how to design and implement effective personalized learning interventions, advance learning and engagement, encourage ownership over the learning process, and decrease attrition.
Professionals in instructional design, learning and development, organizational development, consultancies, and beyond will be emboldened by the work to leverage a mix of technology-enabled social and content interactions.
Rugg-Gunn, Mike, Managing Talent : A Short Guide for the Digital Age. 148 pp. 2023:7 (Routledge, UK) <697-393>
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Recruiting, selecting, retaining and developing great people are essential for any successful business. And the combination of digital transformation and post-pandemic work realities presents major challenges for all organisations. This book provides best practice talent management guidance for businesses undertaking digital transformation or facing digital disruption.
Taking the reader through the stages of talent acquisition, selection, retention and development, this practical and concise book:
- sets out, assesses and predicts how the digital revolution impacts talent management practices, and helps the reader navigate the journey from an analogue to a digital organisation;
- updates talent management concepts and illustrates these with examples and cases of best practice across the business world; and
- enables senior leaders, talent management professionals and managers to quickly access and implement key learnings through the use of practitioner point summaries and a set of Ten Top Tips in each relevant chapter.
The book provides practical insights, grounded in research, into how to manage talent in a fluid and dynamic world of digital change and is aimed at senior leaders and managers, and the HR community. It clearly shows how organisations undertaking a digital journey need to flex and adapt their talent management processes.
航空旅行産業 Hassan, Azizul / Abdul Rahman, Nor Aida et al. (eds.), Air Travel Industry : Theories, Methods and Recent Issues. (Routledge Frontiers of Business Management) 250 pp. 2023:6 (Routledge, UK) * paper 2024 <697-399>
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As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.
The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed.
This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
Gange, Kiran, The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins. 194 pp. 2023:7 (Routledge, UK) <697-406>
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Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today's hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency - including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book's innovative solutions to one of bricks-and-mortar retailing's most critical challenges.