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Air Travel Industry : Theories, Methods and Recent Issues. 航空旅行産業
・ISBN 978-1-032-45969-1 2023 hard GB£ 171.99
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・ISBN 978-1-032-45970-7 2024 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-37946-1
| 著者・編者 | Hassan, Azizul / Abdul Rahman, Nor Aida et al. (eds.), |
|---|---|
| シリーズ | Routledge Frontiers of Business Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜697-399＞ |
解説
As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.
The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed.
This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.