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商品詳細
Data Analytics and Business Intelligence : Computational Frameworks, Practices, and Applications.
・ISBN 978-1-032-03904-6 2023 hard GB£ 171.99
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・ISBN 978-1-032-03906-0 2024 paper GB£ 58.99
￥18,687.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-18964-0
| 著者・編者 | Charles, Vincent / Garg, Pratibha / Gupta, N. et al. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 260 pp. |
| 言語 | ENG |
| ニュース番号 | ＜697-343 697-403＞ |
解説
Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.
BA and Business Intelligence (BI) generate capabilities for companies to compete in the market effectively and has become one of the main functional areas in most companies. BA tools are used in diverse ways, for example, to identify consumer behaviour patterns and market trends, to derive valuable insights on the performance of stocks, to find information on the attrition rate of employees, to analyse and solve healthcare problems, to offer insight into inventory management and supply chain management, to analyse data from social networks, and to infer traffic behaviour and develop traffic management policy, among others.
BA and BI have become one of the most popular research areas in academic circles, as well as in the industry, driven by the increasing demand in the business world. This book aims to become a stimulus for innovative business solutions covering a wide range of aspects of business analytics, such as management science, information technology, descriptive, prescriptive, and predictive models, machine learning, network science, mathematical and statistical techniques. The book will encompass a valuable collection of chapters exploring and discussing computational frameworks, practices, and applications of BA that can assist industries and relevant stakeholders in decision-making and problem-solving exercises, with a view to driving competitive advantage.