経営学・会計学 — 全 下位分類

This book outlines the impacts of small scale sport tourism events on local sustainable development in different countries. Using half marathons organized in small and medium sized cities as an example, the chapters are robust case studies, applying a unified methodology in order to provide a clear overview of the sport tourism system in each country.

The book begins with a description of the methodologies used and an overview of the countries studied. The country chapters focus on several dimensions of sport tourism in each city, including but not limited to the history of past sport tourism events in the municipality, the characteristics of the city hosting the event, the demographic profile of participants in the event, and the quantifiable economic, environmental, and sociocultural impacts of the event. Each chapter concludes with analysis and policy recommendations for holding future events that contribute to local sustainable development. The book concludes by summarizing and comparing the main results across different countries, and presenting main conclusions and overarching recommendations.

Written by international experts in sports tourism, this book is geared towards academic researchers and students, interested in sport tourism, sports economics, management, and sustainable development, as well as policy makers and professionals tasked with bringing such events to their cities.

Exclusively planned tourism destinations have increased substantially over the last decades. As a result, gated leisure communities, all-inclusive resorts, private cruise liner-owned island and other tourism enclaves are rather common features in tourism, especially in the peripheries and low- and middle-income countries. Tourism enclaves can have varied characteristics and scales of operations but typically they involve standardized 'non-local' themes or appeal in their design, activities and economies. Typically, such tourism spaces contain all or a vast majority of facilities and services needed for tourists who have limited possibilities or desires to leave the enclave. At the same time, the locals' access to these spaces is often limited or otherwise regulated. Thus, enclave tourism spaces are controlled and separated from surrounding communities.

Tourism Enclaves: Geographies of Exclusive Spaces in Tourism focuses on tourism enclaves in different theoretical and geographical contexts. The chapters of the book aim to contribute to our understanding of how these exclusive spaces are created and transformed and how they shape places and place identities.

The chapters in this book were originally published as a special issue of the journal Tourism Geographies.

Over the last decade, while many scholars have maintained their interest in the classical debate concerning the impacts of tourism, some have attempted new conceptualisations, while others have converged towards critical narratives promoted by a number of social movements, and have become involved in subsequent discussions on 'overtourism' and 'tourismphobia'. The terms 'overtourism' and 'tourismphobia' have their genesis in the rapid unfolding of unsustainable mass tourism practices and the responses that these have generated amongst academics, practitioners, social movements and grassroots organizations concerned with the detrimental use of urban, rural and coastal spaces, among others, for tourism purposes. The renewed interest in the study of the adverse impacts of tourism, as implied in the term 'overtourism', is related to a variety of well-established causes.

Travel and Tourism in the Age of Overtourism builds on existing knowledge and makes a theoretical and practical contribution the overtourism debate and the system dynamics underlining it. This collection suggests ways to address this from a tourism and planning perspective. It offers critical reflections on the contemporary evolution of tourism development and the implication of such processes on people, places and spaces.

The chapters in this book were originally published as a Special Issue of the journal Tourism Planning & Development.

Over recent decades, municipal authorities have promoted their cities as places boasting desirable night-time activities. Light festivals, museum lates, nightclubbing, and night markets extend the typical tourist experience into the night and have become a key part of the way some cities are branded. This anthology draws together research addressing the relationship between tourism and the night, facilitating a better understanding of nocturnal city destinations.

Tourism and the Night: Rethinking Nocturnal Destinations covers an array of different tourist activities taking place at night and a range of European cities. The challenges facing late-night workers, the relationship between tourists and residents, and the effects of local policies on the expansion of late-night entertainment are examined in the first part of the book. The latter part focuses on the significance of night-time events, addressing the rising popularity of light art festivals and established religious rituals. Ultimately, this ground-breaking collection of papers examines how the night has become an important setting for city tourism. This trend means there is a need to rethink the management of urban districts and destinations, but there are also important implications for our understanding and experiences of the urban night.

The chapters in this book were originally published as a special issue in the Journal of Policy Research in Tourism, Leisure and Events.

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism.

It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research.

Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies. It provides lecturers with a useful platform to integrate key event topics into the learning environment.

The book discusses the management process throughout the 'event cycle', from the pre-event planning stage; on-site delivery to the post event stage. The book is divided into 4 distinct phases, which are: The Event cycle; Before the event; Throughout the event and Beyond the event. Within each of these 4 sections, there are 2 or 3 separate chapters, each with their own objectives. The book discusses practical and operational elements, such as project management, marketing, sponsorship deals and risk assessment, that need to be put in place both before and during the event. The final section: Beyond the event, examines current and future event trends and issues, and discusses the various career paths that exist and the skills and qualifications required to gain employment and start a successful career in events.

Each chapter profiles someone currently working within the events industry, and presents a scenario of a real event challenge they have faced in their work role, relevant to the chapter. Further viewpoints from a second event practitioner and academic are included, before the final outcome is presented, showing us in each case, how real life situations develop and are resolved in practice within the events industry.

The feature Event Ethics explores a topical issue that should encourage lively discussion and the Did you know? section reveals an interesting and chapter-specific event fact. At the end of every chapter students can revise and extend their event knowledge with the list of Chapter Summary Questions, which help consolidate the learning outcomes. Additionally the Key Terms section explains any terminology used within the chapter. Each chapter concludes with a section called For the Classroom, featuring discussion points and activities based around the chapter content, as well as reference sources and suggested reading. Some of the forms and inserts used to contextualise the learning, will appear as weblinks for the students to download and use throughout.

Tourism Places in Asia examines the impacts of tourism on places in East and Southwest Asia. Asia has been the most dynamic region for tourism development in recent decades, and tourism research from this region has grown significantly to better understand this phenomenon. The primary focus is on the Chinese realm of mainland China and Taiwan. East Asia has been the most dynamic region for tourism development in the world in recent decades, driven by the growth of both outbound and domestic travel and tourism among mainland Chinese. This reflects the phenomenal change in prosperity that the People's Republic of China has experienced since the 1970s, as well as the human drive to travel and explore their world. Tourism research has also grown significantly in the Asian continent in recent years. Much of this scholarship is focused on developing the Asian economies to move them from their 'developing world' status.

Tourism Places in Asia: Destinations, Stakeholders, and Consumption highlights the progress of tourism scholarship in Asia in other areas, especially in the way places are impacted by impacts tourists and the tourism industry.

The chapters in this book were originally published as a special issue of the journal, Tourism Geographies.

The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; disruptive innovation in tourism; infrastructure and transportation in tourism development; urban and rural tourism planning and development; community resilience and social capital in tourism.
The 4th ISOT 2020 aimed at (1) bringing together scientists, researchers, practitioners, professionals, and students in a scientific forum and (2) having discussions on theoretical and practical knowledge about current issues in tourism. The keynote speakers contributing to this conference are those with expertise in tourism, either in an academic or industrial context.

Current Issues in Asian Tourism: Volume II draws together a collection of papers from Current Issues in Asian Tourism (CIAT). CIAT was launched by the editors of Current Issues in Tourism in response to the growing number of papers about tourism in Asia received by the journal and the increasing number of authors from Asian countries.

This volume focuses on three aspects of Asian tourism. Firstly, the section on marketing, consumption and demand for Asian tourism includes papers on mega events, creative experiences, World Heritage Sites and pollution. Secondly, a group of papers focus on sustainable Asian tourism destinations including papers on investment, climate change, energy and local food. Finally, there are two chapters on Asian tourism research methods including the use of photography and qualitative methods.

The papers in this book were originally published in Current Issues in Asian Tourism.

2020 has left an indelible mark on the history of travel and tourism worldwide leaving tourist destinations with long-term lessons to learn from the impacts of COVID-19. Tourism destinations are looking for new guidelines and original research that offer management solutions to deal with the damage wrought by the pandemic.

Tourism Destination Management in a Post-Pandemic Context gives an enriching insight into the issues and challenges faced by tourism destinations during and after the pandemic, exposing emerging trends and proposing novel management solutions in order to develop coping capacities of destinations and build resilience against the effects of potential future pandemics

Drawing on lessons of the COVID-19 pandemic, this expansive collection presents cases and competency frameworks to advance theoretical and empirical knowledge in the management of destinations post-pandemic.

Tourism, as with many parts of the economy, is at a pause-reflect-rest stage in the post pandemic world. This book puts forward some positive and practical concepts for the reset stage in terms of pushing towards wholly sustainable tourism.

The COVID-19 pandemic has been disastrous in terms of the loss of human life, the physical and mental strains placed on large numbers of populations across the globe who have been quarantined in their homes and in terms of the costs of dealing with the pandemic and supporting business and citizens through the period. Tourism has been comprehensively damaged, not only in advanced economies, but also in poorer developing economies where tourism provides a vital source of income and employment. The problem has been complicated by the shattering effect on mass tourism, which has been far more sensitive to the shutdown of travel and accommodation than ethical and responsible tourism activities focused at a local sustainable level. Therefore this book evaluates how the pandemic and economic decline affects ethical and responsible tourism - the type of tourism which sustains and develops local communities in a balanced way for the benefit of future generations. It reflects on the position the authors established in "Ethical & Responsible Tourism - managing sustainability in local tourism destinations" and then determines how ethically and responsibly focused tourism may adapt, develop and maintain safety for consumers in the post-virus world.

This book will be essential reading for students, researchers and practitioners of tourism, environmental and sustainability studies.

Tourism has an essential role in terms of contributing to the financial sustainability of protected areas. In addition, through effective and efficient benefit-sharing, tourism can positively impact numerous stakeholders within and beyond the protected area.

Living on the Edge: Benefit-Sharing from Protected Area Tourism highlights the complexity of benefit-sharing, the importance of identifying all relevant stakeholders, the challenges of ensuring equity and sustainability, and the critical importance of good governance. The evolution of benefit-sharing mechanisms over time also emphasizes a continuing need to evolve and adapt to each unique situation as much evidence indicates that little has changed for those living on the edge. Although this book focuses on benefit-sharing from protected area tourism, it is essential to acknowledge that along with these benefits are costs associated with tourism, including possible increased local prices, loss of access to land, human-wildlife conflict, and other related costs. The contributing authors agree that benefit-sharing must include good governance, accountability, equity, transparency, a broad reach of stakeholder engagement, and a robust combination of tangible and intangible benefits - with recognition that benefit-sharing systems need to be adaptive and evolve, as needed, according to the relevant situation.

The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.

Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world.

The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies.

The Authors

Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.