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Creating Brand Cool : Brand Distinction in the Online Marketplace. オンライン市場におけるブランドの差異
・ISBN 978-0-367-69315-2 hard GB£ 171.99
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・ISBN 978-0-367-69314-5 paper GB£ 36.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-14134-1
| 著者・編者 | Abraham, Joan, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.05 |
| ページ数 | 100 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-656 661-P2159＞ |
解説
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.
Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.