経営学・会計学 — 全 下位分類

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more.

Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

This book is about the behaviour of systems. Systems are important, for we interact with them all the time, and many of the actions we take are influenced by a system - for example, the system of performance measures in an organisation influences, often very strongly, how individuals within that organisation behave. Furthermore, sometimes we are involved in the design of systems, as is any manager contributing to the definition of what those performance measures might be. That manager will want to ensure that all the proposed performance measures will drive the 'right' behaviours rather than (inadvertently) encouraging dysfunctional 'game playing', and so anticipating how the performance measurement system will work in practice is a vital part of a wise design process.

Some of the systems with which we interact are local, such as your organisation's performance measurement system. Some systems, however, are distant, but nonetheless very real, such as the healthcare system, the education system, the legal system and the climate system. Systems, therefore, exist on all scales, from the local to the global. And all systems are complex, some hugely so. That's why understanding how systems behave can be very helpful.

Systems are complex for two main reasons. First, the manner in which they behave over time can be very hard to anticipate - and anticipating the future sensibly is of course a key objective of management. Second, the 'entities' within a system can be connected together in very complex ways, so that an intervention 'here' can result in an effect 'there', perhaps a long time afterward. Sometimes this can be surprising, and so we talk of 'unintended consequences' - but this is of course a euphemism for 'because I didn't understand how this system behaves, I had not anticipated that'.

Systems thinking, the subject matter of this book, is the disciplined study of systems, and causal loop diagrams - the 'pictures' of this 'picture book' - are a very insightful way to represent the connectedness of the entities from which any system is composed, so taming that system's complexity.

The Impact of Corporate Social Responsibility: Corporate Activities, the Environment and Society adds to the current debate on the societal-level impacts of corporate social responsibility (CSR). This edited volume offers conceptual and empirical contributions highlighting various dimensions of CSR impacts. What differentiates the book from others is that we examine the impact of CSR at the societal level, rather than focussing only on those at occur at the level of the firm. The book's contributions present novel perspectives that comprise, among others, empirical analyses of CSR activities, accounts of impacts in various geographic locations, and state-of-the-art reviews of extant literature on the topic. The practical examples and theory-building presented here help us to better capture the societal impacts of contemporary CSR practice. This book will appeal to scholars and students as well as practitioners and policy makers interested in practical and theoretical aspects of CSR impacts at the societal-level.

Chapter 3 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives CC-BY 4.0 license.

This book brings together, in a single volume, the fields of multicriteria decision making and multiobjective optimization that are traditionally covered separately. Both fields have in common the presence of multiple perspectives of looking at and evaluating decisions to be taken but they differ in the number of available alternatives. Multicriteria approaches deal with decision processes where a finite number of alternatives have to be evaluated while, in multiobjective optimization, this number is infinite and the space of alternatives continuous. This book is written for students of applied mathematics, engineering, and economics and management, with no assumed previous knowledge on the subject, as well as for practitioners in industry looking for techniques to support decision making. The mathematical formalism is very low, so that all materials are accessible to most readers. Nonetheless, a rich bibliography allows interested readers to access more technical literature.

The textbook is organized in eleven chapters, each corresponding to a class of about two hours. A comprehensive set of examples is presented, allowing for a didactic approach when presenting the methodologies. Each chapter ends with exercises that are designed to develop problem-solving skills and to promote concepts retention.

Public innovation and digitalization are reshaping organizations and society in various ways and within multiple fields, as innovations are essential in transforming our world and addressing global sustainability and development challenges. This book addresses the fascinating relationship of these two contemporary topics and explores the role of digital transformation in promoting public innovation.

This edited collection includes examples of innovations that emerge suddenly, practices for processing innovations, and the requirements for transformation from innovation to the "new normal". Acknowledging that public innovation refers to the development and realization of new and creative ideas that challenge conventional wisdom and disrupt the established practices within a specific context, expert contributions from international scholars explore and illustrate the various activities that are happening in the world of multiple digitalization opportunities. The content covers public administration, technical and business management, human, social, and future sciences, paying attention to the interaction between public and private sectors to utilize digitalization in order to facilitate public innovation.

This timely book will be of interest to researchers, academics and students in the fields of technology and innovation management, as well as knowledge management, public service management and administration.

This book presents the fundamentals of project management in simple language and an easy-to-understand format. It is targeted principally at those who are learning or desiring to learn project management as well as those who are already taking project management as a course of study or as a profession. It covers all the basic aspects of project management including the core areas prescribed by the Project Management Institute (PMI) in the Project Management Body of Knowledge (PMBOK) sixth edition. Although the PMBOK Guide seventh edition has significantly shifted focus from a process based standard to a principle based standard, it does not invalidate nor replace the detailed knowledge base contained in the sixth edition, which substantially emphasizes project management processes and knowledge areas. This is particularly apt for the traditional approach to project delivery, which is predictive in nature and has the bulk of the planning done upfront.

The sections of the book are arranged in order of Project Management Processes as they fall within the respective Project Management Knowledge Areas. Experienced project manager, Davies Igberaese, presents all the basic content of traditional project management in a straightforward practical sequence as a typical project manager would go about the processes of initiating, planning, executing, monitoring, and closing a project without losing sight of the iterative nature of project management. The inclusion of Project Management Templates gives students and other users of the book the confidence required to effectively understand the basics of managing a wide variety of projects across disciplines including construction, building, industrial engineering, petroleum engineering, software engineering, information technology, business administration, and event management. Introduction to Project Management: A Source Book for Traditional PM Basics can serve as a core textbook for academic courses in project management, for preparing for PMP and CAPM Certification exams, as an excellent resource for new project managers, as well as a handy reference book for project sponsors.

While traditional finance focuses on the tools used to optimize return and minimize risk, this book shows how psychology can explain our decisions more than financial theory. Analyzing how investors behave in the real world, this is the first book of its kind to delve into the ways biases influence investment behavior, and how overcoming these biases can increase financial success.

Now in its seventh edition, this classic text features:

• An easy-to-understand structure, illustrating psychological biases as everyday behavior; analyzing their effect on investment decisions; and concluding with academic studies that show real-life investors making choices that hurt their wealth
• New content on fintech and cryptocurrencies, the role of social media in investing, generational biases, and the COVID-19 pandemic
• Experiential examples, chapter summaries, and end-of-chapter discussion questions to help readers test their practical understanding
• Online supplements comprising PowerPoint slides for both students and lecturers

Fully updated with the latest research in the field, The Psychology of Investing will prove fascinating and educational for advanced students in behavioral finance, investment and portfolio management classes, as well as investors and financial planners.

The manufacture and sale of counterfeit products is a widespread problem that affects a wide range of industries - from the pharmaceutical industry, electronics, and electrical equipment industry, clothing, footwear, to food, cosmetics, and luxury products industries. Counterfeiting and Fraud in Supply Chains explains the reasons behind the popularity of counterfeiting and fraud among both consumers and companies, a systematic and holistic overview and critical examination of the situations that have caused an increasing trend of those criminal activities.

For all businesses, counterfeiting causes serious economic and social impact and can even be dangerous, posing health, privacy, and safety risks ranging from mild to life-threatening. Covering topics from the harmful effects of counterfeiting related to the environment, trade, foreign investment, employment, innovation, and criminality, Counterfeiting and Fraud in Supply Chains documents the unregulated production and the use of dangerous machinery and materials to attain a high profit margin.

Counterfeiting and Fraud in Supply Chains boosts the existing knowledge about the profoundly multi-faceted dimension of the counterfeiting market, comprising the work of a team of theorists and practitioners who characterize a multidisciplinary approach to counterfeiting and fraud.

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.

Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Creative Tourism and Sustainable Territories: Insights from Southern Europe examines the growth and development of this emerging and fast developing area of tourism practice, while assessing it's impacts on sustainability and regional development. Examples are drawn from across Southern Europe with analysis of Creative Tourism practices in Portugal, Italy, Spain, Greece, Croatia, Serbia, Montenegro, and Slovenia.

Creative Tourism and Sustainable Territories features chapters from leading scholars that explore the definition and evolution of Creative Tourism, the roles played by urban and rural territories, the motivations and profiles of a creative tourist, best practices in Creative Tourism and contribution of festivals to Creative Tourism and territorial development providing an expansive study that will be of interest to researchers in Tourism Studies, Hospitality Studies, Sustainability, Economic Development and Cultural Industries, and Geography.

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas.

Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions.

In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

The Emerald Handbook of Destination Recovery in Tourism and Hospitality deals with three major objectives: exploration of the various ways to put the tourism industry on the path of recovery following global COVID-19 pandemic; to envisage strategies to make tourism more resilient; and to explore sustainability and its vital importance post-crisis. Core themes examined across the collected chapters include tourism and hospitality start-ups in times of crisis, innovative marketing strategies driving tourism recovery, building trust among tourists in the post COVID-19 period, and re-engineering tourism education.

Previously viewed as a relatively small group of errant travellers rooted in counter-cultural ideas, backpackers have now become a powerful tourist sector of predominantly young travellers, planning and preparing their own trips, and looking for direct cultural contact, novelty and spontaneity all around the globe.

The Backpacker Tourist: A contemporary perspective explores the increasing number of people traveling around the world as backpackers and analyses the great diversification of this demographic and their varied experiences while traveling.

Martins and Costa highlight the conflicting interpretations in the literature on backpackers and the comparative reflexion between Western and the growing number of Eastern backpackers, particularly relating to their travel motivations and the way they experience destinations. The Backpacker Tourist presents new perspectives to researchers of Tourism Studies and the Sociology of Travel, but also to those who looking for a synthetical, contemporary and critical analysis of contemporary backpacker tourists.

Two pioneering researchers identify key causes of workplace burnout and reveal what managers can do to promote increased productivity and health.

Burnout is among the most significant on-the-job hazards facing workers today. It is also among the most misunderstood. In particular, we tend to characterize burnout as a personal issue-a problem employees should fix themselves by getting therapy, practicing relaxation techniques, or changing jobs. Christina Maslach and Michael P. Leiter show why this is not the case. Burnout also needs to be managed by the workplace.

Citing a wealth of research data and drawing on illustrative anecdotes, The Burnout Challenge shows how organizations can change to promote sustainable productivity. Maslach and Leiter provide useful tools for identifying the signs of employee burnout, most often exhaustion, cynicism, and ineffectiveness. They also advise managers on assembling and interpreting worker self-evaluation surveys, which can reveal workplace problems and potential solutions. And when it comes to implementing change, Maslach and Leiter offer practical, evidence-driven guidance. The key, they argue, is to begin with less-taxing changes that employees nonetheless find meaningful, seeding the ground for more thorough reforms in the future.

Experts estimate that more than $500 billion and 550 million workhours are lost annually to on-the-job stress, much of it caused by dysfunctional work environments. As priorities and policies shift across workplaces, The Burnout Challenge provides pragmatic, creative, and cost-effective solutions to improve employee efficiency, health, and happiness.

Diversity in Action: Managing Diverse Talent in a Global Economy examines one of the most important and topical issue related to diversity management, namely implementing effective strategies for managing diverse talent groups. Highlighting both theoretical issues regarding diversity management and their practical implications, Marina Latukha's wide ranging collection investigates how different management practices focusing on diverse talent groups are realised in order to provide systematic assessments on existing diversity challenges.

Diversity in Action uniquely features diversity within diversity as the main topic within its analysis. Content covers different types of employees in its focus of diversity management practices in global economies. Groups explored in relation to human resource and talent management practices include but not limited to management of different generations and migrants and diaspora' representatives employed in modern organizations. There is also discussion of gender-focused initiatives to present the dialog about female talent management and the way it influences organizational results.

Diversity in Action highlights the latest development in relation to strategies and practices on diversity management, providing specific examples of how different talent diverse groups should be involved in organizational business processes and effectively managed.

Managing Workplace Diversity, Equity, and Inclusion bridges the gap between social science theory and research and the practical concerns of those working in diversity, equity, and inclusion by presenting an applied psychological perspective.

Using foundational ideas in the field of diversity, equity, and inclusion as well as concepts in the social sciences, this book provides a set of cognitive tools for dealing with situations related to workplace diversity and applies both classic theories and new ideas to topics such as United States employment law, teamwork, gender, race and ethnicity, sexual orientation, and other areas. Each chapter includes engaging scenarios and real-world applications to stimulate learning and help students conceptualize and contextualize diversity in the workplace.

Intended for upper-level undergraduates as well as graduate students, this textbook brings together foundational theories with research-based and practical, real-world applications to build a strong understanding of managing diversity, equity, and inclusion in the workplace.

This text also has its own companion website, which has been designed to give students and instructors a comprehensive look into Workplace Diversity, Equity, and Inclusion, offering case studies, practical applications, tests, and essay questions.

This book contains an Open Access chapter.

Over the past two decades, the field of talent management has established itself as a key area of management practice and research. Emerging from the practitioner literature in the 1990s, the research evidence bases truly materialised in the late 2000s onwards. The launch of the EIASM Workshop on Talent Management in 2012 coincided with this surge in research interest, and we are now in a critical time in the evolution of our understanding of talent management.

Talent Management: A Decade of Developments presents valuables insights into the progression in the critical understanding of talent management, building upon a decade of the EIASM Workshops. Bringing together leading voices in talent management research to reflect on recent developments and the current state of research, examining key issues such as talent philosophies, star performers, talent turnover and retention.

Aimed at researchers, postgraduate students, and professionals in the field, this collection features the leading experts in their respective areas within talent management. Talent Management: A Decade of Developments charts the evolution of talent management, illustrating the progress, prospects, and challenges that have transpired over the last ten years.

Is knowledge powerful? Do leaders and those aspiring really understand the importance and power of organizational knowledge? Can knowing accelerate one's career journey, while not knowing disrupt success? Will leaders and organizations achieve their full potential and mission without leveraging organizational knowledge?

This book is for leaders, aspiring leaders, professionals, students, performance improvement practitioners, and strategists regardless of industry. It provides a quick, clear, and concise guide for readers to understand organizational knowledge, create knowledge transfer plans, and leverage knowledge to lead from the front. Without knowledge, leaders and their organizations will eventually operationally perish.

In this book, leaders will learn the power of the following:

* Strategic knowledge
* Knowledge related to organizational governance and structure
* Creating knowledge plans and capturing and sharing knowledge
* Leveraging organizational knowledge in integrating organizations and building teams
* Knowledge in leadership decision making

Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Across a range of thematic chapters, issues in digital marketing, online retailing and experiential marketing are examined, as well as the challenges faced by small and large businesses in the service sector. Tabari and Chen provide a fresh view of changes in the strategic management and marketing strategies within the service industry, exchanging new ideas for both the mid and post-pandemic crisis.

Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented. This is important particularly due to rapid growth and technological advancements developed in service sectors being applied to other industries.

This book examines the sustainability of supply chains in small and medium sized enterprises (SMEs), in developed and emerging economies.

Drawing on contributions from experts in the field and examining case studies from a range of countries, including Thailand, Bangladesh, France, Spain, Austria and Greece, this book provides researchers and industry practitioners with guidance on how to make SMEs more sustainable through appropriate trade-offs between economic, environmental and social aspects. Over the course of the book, the authors examine the current state of sustainable supply chain practices, highlight the key issues and challenges, and identify critical success factors across different industries and geographical locations. They also explore how supply chain carbon footprints and effectiveness are measured, and navigate the delicate balance between reducing the carbon footprint whilst still ensuring enhanced productivity. Finally, the book reflects on how the circular economy model might facilitate higher sustainability of SMEs.

Supply Chain Sustainability in Small and Medium Sized Enterprises will be of great interest to scholars and practitioners of supply chain management and sustainable business.

Today's business world is under constant digital threats that can cause unpredictable damage and weaken the competitiveness of businesses. With digital transformation risks and cyber-attacks increased by extraordinary situations such as the recent pandemic, new approaches are needed in the management of these emerging digital conflicts to develop sustainable business strategies and become a robust business of the future.

Conflict Management in Digital Business: New Strategy and Approach is a pioneering and innovative guide in the context of digital conflicts in the value chain of businesses and on digital conflicts in business management and strategy. Conflict management is discussed in the context of issues of production and planning, logistics, marketing, procurement, technology development, human resource management, and business infrastructure. Sectoral issues with conflicting businesses, organizational behavior, digital sustainability, cyber business management, cyber-attack, and cyberwarfare strategies for businesses are discussed in detail to bring crucial principles in the context of management and strategy to all businesses that desire to be a business of the future.

Providing readers with a unique guide of how businesses can achieve resilience to digital conflict, Conflict Management in Digital Business helps prepare for unexpected situations such as pandemics, to maintain competitive advantage, and illuminating pathways to turn conflicts caused by extraordinary situations into opportunities.