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Social Media Marketing for Book Publishers.
・ISBN 978-1-032-23156-3 hard GB£ 155.00
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・ISBN 978-1-032-23155-6 paper GB£ 44.99
￥14,252.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-27601-2
| 著者・編者 | Johnson, Miriam J. / Simpson, Helen A., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2022.09 |
| ページ数 | 184 pp. |
| 言語 | ENG |
| ニュース番号 | ＜678-481＞ |
解説
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.
Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.