経営学・会計学 — 全 下位分類

This book illustrates two approaches for firms to shape successful circular strategies, namely, the Circular Economy and Circular Districts. The former considers firms' challenges when turning theoretical circular models into practice. Thus, it discusses the opportunities and difficulties in reshaping corporate strategies by reflecting on circular economy principles. The latter approach plays a new role within the new economy systems and this book conceptualizes and operationalizes its definition. The circular district can represent an effective way to accelerate the energy transition process by developing industrial collaborations and exploiting technology synergies to enhance circularity and achieve economic, environmental, and social targets.

The book highlights how firms should adjust their strategic thinking, redesign their network of relationships, and reconsider the value creation process when the circular economy is a concrete option. Furthermore, it examines the evolution from circular economy to circular districts by revealing the motivations that push firms and supply chains to redesign their strategies by considering the perspective of a circular district. The book ends by analyzing business experiences in these two areas and proposes advancements for both the scientific community and the business world.

The book offers a blend of theoretical frameworks and practical applications and will be of particular interest to scholars in the fields of sustainable operations, closed-loop supply chain, green supply chain management, and circular supply chains. Also, the operationalization of the concept of circular districts, offers a genuine and original theoretical contribution, thus targeting students from Executive programs, MBA programs, and PhD programs. The book will also attract managers, practitioners and professionals interested in real-world cases and experiences as well as practical developments in the domain.

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences.

This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.

It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the 'problems' that are often claimed to exist, such as the existence of the 'attitude- behaviour gap', and provides conclusions which make recommendations for practice and further research.

It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policymakers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically.

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.

Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s.

Volume III of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life.

This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

This book explores a wide range of methodological approaches to examining various forms of workplace physical environments. It focuses on pressing questions regarding the relationship between the spatial component of the workplace, including its progressive hybridisation with other physical and virtual places, and its users, be they public organisations, private companies, or start-up businesses and solopreneurs.

International contributors address a range of methods that are applicable both in research and practice to confront the most cutting-edge workplace-related issues. The assumption is that work has been changing, thanks to the virtualisation of many activities, and that homeworking and hybrid working modes are expected to increase significantly after Covid-19. Thus, spaces hosting work need to adapt accordingly. Researchers and practitioners have been struggling to determine how much space will be needed by companies, what kind of space will better host different work activities, which workers are more suited for working from home, and which instead are more productive if they have an office-based working arrangement. The necessary evolution of the office should follow evidence-based decisions on the abovementioned matters, which are only possible through rigorous investigations. This volume aims to support these investigations, which call for inventive applications of qualitative and quantitative methodologies. By doing so the book will encourage solid practices and thorough research agendas in workplace design, management, and use.

Contributions come from different disciplines, including facilities management, real estate management, psychology, design, architecture, sociology, and organisation studies. Chapters highlight the importance of appropriate methodologies, borrowed from different fields, in addressing contemporary questions and developments in workplaces. By analysing the challenges and opportunities for conducting rigorous research in different workplace settings, this book will be critical reading for both academics and students, as well as for decision-makers and professionals who deal with workplace design and management.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

This book demonstrates that ethical treatment of everyone in an organization:

1. Will increase productivity in all the functional activities of the organization as well as its members.

2. Will ensure the growth of the organization as a result of continuous improvements that may have been initiated by management but will be continuously improved by motivated employees.

It achieves this by:

1. The presentation of examples from personal experience and a review of the literature.

2. Providing a list of critical questions for each function whose correct solutions will provide a metric that enables and establishes obtainable goals for improvement.

This book is unique because it requires the decision-maker to examine each potential decision and ask the questions:

1. Do alternative methods exist that will achieve the desired goals, which will minimize the long-term adverse effects on affected employees and the future viability of the organization?

2. When is the appropriate time to implement this decision?

3. What is the best way to implement this decision?

The decision may involve a reduction in force (RIF), a potential change in a vendor or a manufacturing process, the formation of a safety team, and/or the installation or modification of an incentive system. The decisions could be involved in manufacturing, logistics, quality, or healthcare. This work will benefit everyone in leadership positions in all branches of government, manufacturing, logistics, human relations, and healthcare, especially those working with frontline employees, staff, and customers.

Social equity, or the lack of social equity, is practiced in all of our organizations. By focusing on advancing social equity in organizational culture, public and non-profit organizations can create more inclusive operations, correct historical injustices, and fulfill their mission to serve the community. Social equity is often explored as a grand theory, but it is critical for organizations to identify and practice strategies to apply theory into action. Organizational Culture and Social Equity: An Experiential Guide is the first book of its kind to provide the public service-minded reader with an opportunity to practice social equity. The chapters are designed to be both theoretical and practical, helping the reader develop knowledge to analyze social equity efforts in their own organization as well as the tools to act.

The contributing chapter authors in this book explore social equity through various dimensions of organizational culture: physical characteristics and general environment; policies, procedures, and structures; socialization; leadership behavior; rewards and recognition; discourse; and learning and performance. Each contributor provides a thorough overview of their respective culture category along with important theories and concepts, definitions, and strategies for practice. The chapter authors then examine social equity in each area of organizational culture through a learning activity, discussion questions, and a call to action. Each chapter further reinforces concepts with a vignette featuring a public administrator who has faced a situation related to that chapter. Organizational Culture and Social Equity is a timely and essential read for all those who wish to study or practice public administration through an equity lens.

Examining the negative consequences that arise from supply chain risks, this book systematically explores firms' responses to these risks in different situations. In particular, it focuses on sourcing strategies of firms under supply chain risks and the different mitigation tools they use, such as supplier development and multisourcing.

Supply chains have expanded extensively because many firms try to take advantage of outsourcing of their raw materials and critical components. Though firms can reap significant benefits due to the widespread use of outsourcing, they have to deal with increasing supply chain risks. In general, supply chain risks are various and may be originated from natural disasters, labor strikes, fires, and so on. These risk incidents can cause serious damage to firms' profit performance.

The analysis and insights from this book can be utilized by firms to alleviate the impact of supply chain risks in the sourcing process. It will also be of interest to researchers and students studying supply chain management.

The world today is at the intersection of two megatrends - Globalization and Digitalization - a business revolution unfolding in real time. Global Meets Digital captures the many nuances of this revolution succinctly, including its impact on our lives and business. An immediate implication of this revolution is that the economic principles that underpinned business and strategy for hundreds of years, such as diminishing returns to scale and resource scarcity, are no longer valid for a large and growing number of products and services. The book will challenge you to think differently not just about digital products, but also about physical products.

In the global-digital world, products are of three kinds-physical, digital, and smart machines (products that are both physical and digital, and connected to the internet)-a distinction missed by most books on strategy and global business. The economics of each kind of products is distinct from that of the others, which has strategic implications for all kinds of businesses -implications such as how to compete and how to create and capture value.

With several mini case studies and over 100 company examples, the book covers themes and cutting-edge issues like the paradox of globalization, digital disruption, disruptive business models, exponential technologies, Internet of Things, competition in digital markets, winner-take-all market dynamics, Industry 4.0, how to innovate, strategizing for the New Normal, and value creation and value capture in both B2C and B2B contexts. The book derives its underpinnings from the practice of global and digital business, while theory remains in the background.

Intended specifically for an executive/professional audience, Global Meets Digital should also be of value to business students and professors learning to dip their toes into a digital world.

Vinod Jain is an expert in global and digital strategy, award-winning professor, Fulbright Scholar, and author of an MBA textbook, Global Strategy. He taught at the Rutgers Business School, Newark and New Brunswick, and the Robert H. Smith School of Business, University of Maryland, College Park. At Maryland, he was also the Founding Director of the federally funded Center for International Business Education and Research and Academic Director of Smith School's Executive MBA program in China. Since leaving Maryland, he has taught in China, Denmark, Finland, Poland, and India as a visiting or term professor. His opinion pieces have appeared in The Washington Post, The Baltimore Sun, Mensa Bulletin, and Economic Times and Mint (India's #1 and #2 business dailies), among other media. In the past, he worked as a middle- and senior-level executive with American and British multinationals. Vinod has a PhD in Strategy and International Business from the University of Maryland, College Park, MS in Management from UCLA, and MS and BS (Hons) in Statistics from the Indian Statistical Institute, Calcutta.

In Getting Started in Alternative Investments: Understanding the World of Investment Strategies, a team of accomplished investment and finance experts delivers a concise and robust exploration of mainstream and alternative investments. From cryptocurrencies to streetwear, you'll learn about new opportunities for investment capturing the imagination of the latest generation of investors.

In this book, the authors discuss investments as varied as catastrophe bonds and non-fungible tokens, as well as the growing influence of the ESG (Environmental, Social, and Governance) movement on different financial instruments. It also examines:

• More "traditional" alternatives to typical securities, like venture capital, private equity, and real estate-related investments
• "Modern" alternative investments, including alternative finance (e.g., peer-to-peer lending), insurance-linked securities, and impact investing
• Niche assets, such as intellectual property (e.g., royalties and patents), fractional ownership of collectibles, and income-sharing agreements

Getting Started in Alternative Investments is a must-read book for individual and retail investors, as well as investment and finance professionals seeking to expand their investment horizons beyond traditional stocks and bonds.

The possibilities and limits of digitalization in general and artificial intelligence in particular are demonstrated in a practice-oriented manner. Ways to generate and secure competitive advantages are presented. The topic is examined from the perspective of the company, the function of controlling and the personal position in controlling. The aim is rather to accompany the reader in the concrete implementation than to present a uniform guide.

An essential resource for creating outsized returns in the private debt markets

In Private Debt II: Finding Yield in a Zero Interest World, renowned investment advisor and industry leader Stephen Nesbitt delivers yet another essential resource for investors seeking to acquire private debt options in the investment market, including corporate direct lending, asset-backed lending, mezzanine lending, royalties, venture debt, structured credit (CLOs), specialty finance, and structured equity.

Building on the success and popularity of Private Debt: Opportunities in Corporate Direct Lending, this latest edition of the author's flagship text helps readers understand this complex and rapidly growing asset class. The book also offers:

• Explorations of the opportunities, relevant risks, and historical yield provided by private debt
• Discussions of a variety of loan investment vehicles, including the Business Development Company structure
• Strategies for structuring a direct loan portfolio and how to fit it into your overall investment strategy

A can't-miss resource for serious investors looking for opportunities to earn higher yields than those offered by traditional index funds while still retaining reasonable safety of principle and liquidity, Private Debt II will undoubtedly become the go-to guide for anyone looking for tried and tested debt investment strategies.

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.

Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.

Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like?

This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added.

Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals.

This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

Transnational Yoga at Work: Spiritual Tourism and Its Blind Spots is an ethnography about local wageworkers in the Indian branches of a transnational yoga institution and about yoga practitioners and spiritual tourists who visualize peace through yoga. Practitioners' aspirations for peace situate them at the heart of an international movement that has captured the imagination of cosmopolitans the world over, with its purported benefits to mind, body, and spirit. Yoga is thought to offer health, vitality, and relief from depression through control of body and breath. Yet, the vision of peace in this institution is a partial vision that obscures the important but seemingly peripheral others of its self-conception. Through in-depth ethnographic analysis, this book explores the processes through which global spiritual movements can have peace front and center in their vision and yet condone and perpetuate cycles of injustice and social inequality that form the critical and problematic foundations of our global economy. The book privileges the experiences and hardships faced by Indian wageworkers-most of them women -but it also offers a sympathetic portrayal of international yoga practitioners and of the complex patterns of work and worship central to a global mission.
For more information, check out A conversation with Laura E. Klepinger, author of Transnational Yoga at Work: Spiritual Tourism and Its Blind Spots

The COVID-19 pandemic had a devastating impact on tourist destinations in developing and developed countries. Though the entire globe was impacted, the short- and long-term implications for tourism as well as prospects for recovery vary across regions. This volume showcases research on the impact of COVID-19 on tourism from across the world. The book is divided into three parts, with the stage set by an introductory chapter that will provide a background and context. Part I contains chapters that explore the impact of COVID-19 on selected international tourist destinations. Part II showcases how various hotspots across the world adjusted to the new normal under pandemic conditions. Part III is a collection of chapters that address how various destinations are attempting to recover from the shocks of the COVID-19 pandemic. The concluding chapter, written by the editors, seeks to synthesize the lessons offeredin the book and provide policy and practical implementation for the tourism industry and other important tourism stakeholders.

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored.

This book explores a most central phenomenon in our contemporary businesses and organization, the growing complexity in business. Economic growth and growth of complexity always have been inseparable, but the last decennia the growth of complexity appears to outrun our growth of knowledge and understanding. For success and continuity, the modern firm in the developing complexity of its markets and societal contexts must have the capacity to master and exploit a commensurate level of complexity in its internal organization. This book is the first of its kind to help the reader to understand the different types of complexity and the different concepts and tools to deal with each of them in business administration, strategy, and organization. This book offers the reader a fresh perspective on conventional concepts and tools in the field of business administration and bridges these to new concepts as are being used to exploit new complexities. In the process, the reader becomes familiarwith the rich cybernetic concept of information, as a basis for the information-based organization and to master big data. With that complex decision-making is clarified and a fresh understanding of the core function of the organization, coordination, is offered for those who want to solve the issue of self-coordination. The book provides working examples but even more the strongest tool to master and to reduce complexity: a deeper and broader understanding of what is going on beneath the surface of what we experience daily. This book builds on Herbert Simon's hypothesis of simplicity: 'to use the simplicity of process to deal with the complexity of state.'

Managing Conflict in Organizations introduces the origins, forms, benefits, and consequences of organizational conflict to students and practitioners and teaches how best to manage conflict to achieve productive outcomes. Conflict has benefits: it may lead to solutions to problems, creativity, and innovation. In contrast, little or no conflict in organizations may lead to stagnation, poor decisions, and ineffectiveness.

This book is a vigorous analysis of the rational application of conflict theory in organizations for organizational behavior students, as well as practitioners looking to practice constructive conflict management in their work. This fifth edition has been thoroughly updated to reflect the latest research in the field and explains the effect that research has on practice, with an expanded range of practical examples and cases.

It covers emergent topics such as:

• Differentials in conflict management styles across generations
• Technology and its effect on conflict style changes
• Cross-cultural studies and diversity

This text is a valuable resource for students, instructors, and researchers in human resource management and organizational behavior, and a practical handbook for practitioners that manage (or manage upward) their colleagues.

Design better organizations with humans at the center

In Strategies for Organization Design: Using the Peopletecture Model to Improve Collaboration and Performance, EY's People Advisory Principal, Dr. Tiffany McDowell, delivers an insightful exploration of organization design. Dr. McDowell combines expertise in both applied management and psychology to solve stubborn company challenges with practical solutions. Readers will have the opportunity to apply these solutions immediately to create positive impact, deal with rapid change, and consistently innovate at scale.

In the book, you'll learn to:

• Accelerate organizational transformation in a data-driven and evidence-based way
• Make your organization's work mean and matter more to the people doing it
• Use insights drawn from network science, human motivation, behavioral economics, and organization theory to drive meaningful collaboration

A groundbreaking, yet accessible new approach to building an exciting, innovative, and future-proofed organization, Strategies for Organization Design deserves a place in the hands of managers, executives, and other business leaders-as well as the consultants and specialists who serve them and their companies-who are looking for hands-on solutions twenty-first century business challenges.