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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative.
・ISBN 978-3-658-40428-4 hard EUR 159.99
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| 著者・編者 | Vignolles, Alexandra / Waiguny, Martin K. J. (eds.), |
|---|---|
| シリーズ | European Advertising Academy |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2023.03 |
| ページ数 | 332 pp. |
| 言語 | ENG |
| ニュース番号 | ＜695-753＞ |
解説
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.