The 'baby boom' generation, born between the 1940s and the 1960s, is often credited with pioneering new and creative ways of relating, doing intimacy and making families. With this cohort now entering mid and later life in Britain, they are also said to be revolutionising the experience of ageing. Are the romantic practices of this 'revolutionary cohort' breaking with tradition and allowing new ways of understanding and doing ageing and relating to emerge? Based on an innovative combination of sensory ethnography in salsa classes and life history interviews, this book documents the meanings of desire and romance, and 'new' - or renewed - intimacies, among women in mid and later life.

Beginning with women at a transition point, when newly single or newly dating in midlife, the chapters look back over life histories to examine prior relationship experiences at different life stages, and look forward to hopes for future intimacies. In the navigation of romance and new relationships we see the sensory, sensual and affective nature of heteronormativity, and gendered practices that are informed by memories of the past, the imagination of previous generations and class-based desires. Challenging conventional notions of the baby boomers, this book illuminates the intersections of age, class, and white normativity, making important contributions to our understanding of ageing and generation, intimacy and gender.

Drawing on activist campaign literature and materials, broadcast media, and new oral history interviews, Severs reconstructs and discusses the overlooked world of radical AIDS activism in England. This book provides one of the first detailed histories of the radical HIV/AIDS movement in England, following ACT UP's travels from New York to London via prominent queer intellectuals, and reconstructing the vibrant theatrical campaigns staged by ACT UP groups across England.

Radical Acts explores expressions of activism that were far more common than demonstrations and marches. Manifestations of a political commitment to ameliorating the injustices facing people living with HIV permeated most aspects of everyday life. These forms of 'everyday activism' played out in workplaces, universities and church halls across England, as well as through networks that stretched across Europe and North America. This book breaks new ground by studying the radical alongside the everyday, presenting a diverse constellation of activist responses to the epidemic.

This book examines disease in the context of gender discrimination. It highlights and explores how socio-economic, political, cultural, and gender dimensions play a crucial role in understanding and defining disease.

Through two broad categories - non-literary and literary - the volume discusses concerns such as media representation of gender, racial violence, domestic violence, and healthcare discrimination during Covid-19 pandemic, and focuses on the literary representation of gender discrimination related to diseases within and beyond South Asia. The chapters are based on fieldwork, demographic investigations, and statistics that offer a clear and comprehensive insight into the problems.

This book will be beneficial to students and researchers of gender studies, pandemic studies, literature, anthropology, social sciences, and disease humanities.

In the post-pandemic era, innovation from within the organization is essential for business competitiveness and survival. As organizations consider growth and sustainable development, the choice is no longer between entrepreneurship on the one hand and intrapreneurship on the other. The question now is: why not both? As job creators and not job seekers anymore, students and young entrepreneurs need guidance and frameworks to develop their entrepreneurial spirit and skills.

Innovating From Within presents the tools, challenges and practices aligned with EU regulations to guide and accommodate students' entrepreneurial ideas and skills into sustainable businesses for the future. By clarifying concepts like intrapreneurship, corporate entrepreneurship and their contribution to sustainable businesses, the book provides readers with up-to-date knowledge about these concepts and how to implement them in practice.

With a range of real-life insights from intrapreneurs, and illustrated with international examples drawn from policy and practice, Innovating From Within is a comprehensive introduction to an increasingly important area of business. Students and lecturers will particularly value its practical approach and readable style.

This book is an up-to-date reference on some of the major global health issues and the role of nutrition in their prevention and management. The book covers undernutrition, degenerative diseases, mental health disorders and COVID-19 and reviews feeding and eating disorders like anorexia, bulimia, binge-eating, and delineates the risk factors and management. The book addresses the gaps in tackling these health problems and proposes comprehensive models and frameworks to manage them.

Key Features:

• Explores practical solutions and management of looming health issues in terms of diet and nutrition
• Reviews health threats like obesity, diabetes, hypertension and COVID-19
• Includes a section on feeding and eating disorders and sustainable models to manage them
• Covers mental-health issues like depression and dementia
• Discusses conditions like undernutrition, hidden hunger, and cardiovascular diseases

The book is meant for health professionals, nutritionists, and policymakers. It is also useful for post-graduates in public health and nutrition.

The book explores the impacts of the COVID-19 pandemic on nations across the globe since early 2020. It hosts a variety of perspectives within economic, social and development research studies, providing contemporary and proper information. The book also presents policy prescriptions for developing economies, critiques the system of disease surveillance and waste management, and defines a vision for India's development. It also mirrors issues related to digitisation, marginalisation, government regulations and health systems and provides original ideas for innovative methodologies suitable for higher education.

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

How will the Covid-19 pandemic be remembered? What did it mean to people? How did it feel? This book provides a compelling account of the pandemic as it was experienced in the UK.

Everyday Life in the Covid-19 Pandemic is a democratic history based on the 5,000 diaries collected by Mass Observation on 12 May 2020. It is a record of what many of these diarists wrote, from a wide range of positions, in a variety of voices and on a wealth of different subjects. The book shines a light on their lives on the day in question, their experiences during the first two months of the pandemic, and their hopes and fears for the coming months and years. The diaries capture much of everyday life in the pandemic for millions of people in the UK and beyond: the activities, events, and rituals (from funerals to working from home); the sites and stages (from shops to Zoom); the roles and categories (from 'key workers' to 'vulnerable groups'); the frames (from luck to 'the new normal'); and the moods (from anxiety to grief).

In these diaries, we see what people did when the pandemic arrived in the UK, but also what people thought and felt - how they interpreted the pandemic experience and gave it meaning. We see both how the nation responded and the nation who responded. The book also includes two essays offering expert contextualisation of the diaries and discussion of their value for narrating the pandemic and presenting everyday life.

Why do some clinicians make better decisions than others?

Do all clinicians become better decision-makers over time?

Is decision-making in healthcare an independent and trainable skill?

This book is about the practice of medicine and the decision-making of the people we entrust with our care. While treatments, technologies and professional roles have evolved over the years, the essential act of decision-making has remained constant.

Through personal experience, research and feedback from colleagues across healthcare, the authors examine how metacognition - or thinking about thinking - can provide a toolkit with which to improve the decision-making of all healthcare professionals.

The rise of digital tools and AI-based clinical support systems makes this a critical time to grasp how human decision-makers operate and how to best harness the increasing volume of healthcare data available.

This is a thought-provoking read for professionals and curious minds alike, packed with ideas and practical advice about how to improve decision-making in healthcare and deliver better outcomes for patients.

This book examines the influence exerted by digital technology platforms (DTPs) on changes to business models. The author identifies critical factors for the successful implementation and usage of such platforms, including barriers which may be related, for example, to the absence of sufficient knowledge about DTPs or the inability to obtain a sufficient amount of financial resources.

Business Models and Digital Technology Platforms develops a comprehensive model of DTPs based on empirical research in Poland. It demonstrates how platforms influence changes in the operations of companies, their level of competitiveness, the consumer's role in the process of joint development of innovations and the consumer's experience as well as implications of the use of AI for the autonomy of DTPs.

This book offers a unique, holistic understanding of the complexities involved and showcases their role within digital business. Combining theory with practice, this book is a valuable resource for researchers and academics of business model innovation, strategic management, innovation management, digital transformation and organisational change.

This book explores how the conceptual lens of Holistic Flexibility presents new advancements in systems thinking. Systems thinking is often associated with frameworks and methodologies that often confine the discipline to academic circles in operations research and management science (OR/MS). Holistic Flexibility for Systems Thinking and Practice challenges this status-quo and talks about systems thinking as a state of mind, giving it a cognitive character.

The book presents both theoretical deliberations and practitioner cases of Holistic Flexibility. The development of systems thinking in OR/MS is described leading to the latest debates on the subject and the key pillars of Holistic Flexibility are discussed in detail. A range of case studies are presented that offer a firsthand experience of Holistic Flexibility in practice. Learnings are drawn to highlight the importance of a spiritual approach in management, an understanding which is used to further develop the conceptual lens of Holistic Flexibility since it was first introduced. This book presents a range of competencies required for systems practitioners to address and respond to complex situations in an interconnected world.

A bold attempt to pragmatize systems thinking and systems practice, the ideas presented in this book weave a thread between the development of the discipline, current debates, and what lies ahead. It will be highly beneficial for OR/MS researchers and graduate students who are interested in systems thinking as well as researchers interested in connecting modern management thinking and Eastern mysticism.

The first volume in the Lucy Cavendish College Lecture Series, Coercion and Trust, provides a unique, multi-disciplinary dialogue on the complex links between coercion and trust from perspectives in the social sciences, medicine, and literature, combining high-quality academic research with professional recommendations.

Part I analyses adolescent-adult relationships in youth fiction alongside research on the sexual coercion of women, and the link between animal and domestic violence. Part II investigates blind trust and coercion in social media grooming, challenges, and solutions to coercion by misinformation. Part III investigates coercion and trust in migration-detention-deportation, kidnapping in violent political campaigns, and sentencing in rehabilitation.

The book makes a significant, original contribution to multi-disciplinary research, professional practice, and advanced development, with theoretical and empirical chapters linking theory, practice, and training. This book will be of interest to academic researchers, professional practitioners, and postgraduate students in research and training in multiple fields across the social sciences, humanities, and medicine, for whom there is no comparable book available worldwide.

Entrepreneurship Education and Internationalisation: Cases, Collaborations and Contexts provides a wide-ranging overview of entrepreneurship education today from a global perspective. Comprising three parts that address teaching and learning, support and outcomes, and strategic themes, international educators and researchers present examples of entrepreneurship education in action within many contexts. Chapters discuss across many academic fields and taught disciplines, involving many industry stakeholders concerning enterprise and business creation and development, and acknowledge policy and policymakers within local, national, and international government or educational forums.

Chapters showcased within this edited book range from collaborative teaching case studies, course teaching styles and assessment strategies, and display links with national or international industry partners. Furthermore, incubation opportunities, examples of accelerator and university start-ups or spinouts, cross-continent partnerships for entrepreneurship, and other relevant enterprising activity between universities and industry or societal groups are also examined and appreciated.

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as 'retail-tainment', 'phygital', gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.

Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.

This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

Since the rise of social media, "perfect" brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become "living systems" and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems.

This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.

Providing a comparison between context in Europe and the US, this volume investigates the digital transformation of health systems, comparing strategies for digital development while identifying both key innovations and future challenges.

The book covers a wide spectrum of topics, from explaining the nature of individual innovations to an analysis of demand-side and supply-side barriers, including funding issues and technological access. It also explores where digitalization is already playing an important role, for example, in clinical trials and disease modeling.

Concluding with guidance for policy recommendations, this important book will interest students, scholars, and practitioners across health and social care, medicine, and beyond.

The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license.

This volume explores the relationship between justice and freedom in Hegel's practical philosophy, with a particular focus on the pivotal concept of reciprocal recognition. The contributors analyze the intersubjective relations between individuals and institutions through the lens of Hegel and demonstrate how his account of justice and freedom can be applied to address pressing issues in political philosophy.

Despite extensive scrutiny of the concept of justice by political philosophers, Hegel's unique account has been notably overlooked. What sets Hegel apart is his emphasis on the inseparable link between justice and freedom. Freedom is inextricably tied to an account of just social relations and institutions, while justice itself is intertwined with a robust endorsement of freedom. The chapters comprising this volume examine three crucial dimensions of Hegel's framework for freedom and justice. First, the contributors address how Hegel's distinctive integration of freedom and justice sheds new light on the nature of his practical philosophy. Second, they relate Hegel's theory to other prominent accounts of justice, including Rawlsian forms of Kantian constructivism, Habermas' neo-Kantian discourse theory, republican views, neo-Aristotelian accounts, and critical theory approaches. Finally, the contributors apply Hegel's reconstructed theory of justice to ongoing debates encompassing criminal justice, distributive justice, global justice, environmental justice, and issues related to racial and gender justice, as well as populism.

Justice and Freedom in Hegel will appeal to scholars and advanced students engaged in research on Hegel's practical philosophy, 19th-century philosophy, and political philosophy.

Philosophy and Leadership is an ambitious exploration of leadership's philosophical underpinnings from antiquity to the AI-driven future. The book journeys through history, gleaning insights from eminent philosophers and contextualizing their teachings to leadership.

The book's foundational premise lies in the symbiosis of philosophy and leadership. Philosophy provides the "why" that drives the practices and decisions in leadership. This intricate connection is unfolded from the teachings of Confucius on virtue and ethics to the contemporary dialogues of Judith Butler on leadership identity. The book also delves into the evolution of leadership concepts through various eras-medieval times highlighting religious and scholastic perspectives, the Renaissance juxtaposing Machiavellian pragmatism with More's utopian ideals, and the Enlightenment era underscoring the importance of duty, skepticism, and rationality. An exciting aspect of the narrative is the amalgamation of evolution and leadership. By drawing parallels between Darwin's natural selection and leadership dynamics or Bergson's vitalism and intuitive leadership, the authors present a merger of biological evolution with leadership's ever-evolving paradigms. Finally, the concluding chapters reside in envisioning the future and reflect upon the impending synergy between AI and leadership. They emphasize the importance of amalgamating philosophical wisdom with the promises and challenges brought about by AI.

The book will guide readers from the philosophical epochs of yore to the AI-predicted leadership paradigms of the future. By intertwining the enduring wisdom of philosophers with the dynamic nature of leadership, this book serves as a beacon for anyone aspiring to lead in any era.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.

Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice.

This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.

Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.

This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension.

Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.

Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.

Public Relations Planning is featured on the International Public Relations Association website.

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes and quality of life.

This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations and the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. It introduces the concept of leveraging the power of pricing for both profit and societal good and then clearly explains how it can be done. Price can be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that pro-social pricing can be utilized to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. The book outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies include innovating, unbundling, unpackaging, collaborating, implementing new monetization models, and applying learnings from behavioral pricing.

Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. It will also be valuable in executive training and for graduate students.

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it.
Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.
Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.
In Decision-Driven Analytics, you will learn how to:
+ Avoid common pitfalls in data-driven decision-making;
+ Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other;
+ Enhance the impact of data analytics on business outcomes;
+ Think without data to make better decisions;
+ Prepare for artificial intelligence's impact on data analytics; and
+ Evaluate the costs and benefits of decision-driven analytics.

A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today's complex and data-rich world.