株式会社極東書店トップ ＞ 商品一覧 ＞ Public Relations Planning : A Practical Guide for Strategic Communication. 2nd ed.
商品詳細
Public Relations Planning : A Practical Guide for Strategic Communication. 2nd ed. パブリック・リレーションズ・プランニング 第2版
・ISBN 978-1-032-56581-1 hard GB£ 235.00
￥74,448.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-56580-4 paper GB£ 65.99
￥20,905.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-43619-5
| 著者・編者 | Vieira, Edward T., Jr. / Li, Yulong, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.06 |
| ページ数 | 642 pp. |
| 言語 | ENG |
| ニュース番号 | ＜719-393＞ |
解説
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.
This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension.
Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.
Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.
Public Relations Planning is featured on the International Public Relations Association website.